Category: Email Marketing

5 Steps to Writing a Perfect Business Email

September 4, 2019
When it comes to writing a business e-mail, the reality is that there are so many different rules for business writing than there is for personal writing. For many, this style of writing does not come naturally because it is far more formal. There are also many unsaid elements to a business email. The recipient […]

Why Your Email Marketing Sender Score Matters

July 10, 2019
There are so many reasons why you should consider email marketing as part of your marketing plan. Emailing is one of the easiest and most-effective way to communicate with a lot of people (from a few hundred to a thousand or more). What’s more, email marketing lets you connect with existing and potential customers in […]

How Email Marketing Can Help Increase SEO Results

April 25, 2019
It’s not something that’s immediately obvious but email marketing does impact SEO. However, this is often overlooked because each of these strategies exist in and involve different platforms, and because of this marketers don’t immediately consider getting them to work together....but they should! If you’re already engaged in email marketing, consider how it can impact […]

Smart Marketing Email Automation Tips

April 25, 2019
Running an ecommerce business can be quite time consuming. Fortunately, there are a number of tools you can use to automate repetitive processes such as parts of your marketing email effort. These smart email automation tips will help you ensure quality and effectiveness, even after you turn them over to a machine. The Email Should […]

The Value of Resending Email Campaigns to Non-Opens

April 9, 2019
Resending email campaigns to non-opens is an effective way to get increase your open rates. 3 reasons you may get low email open rates and how to fix them.

Email Marketing Tips: Keys for Each Stage of the Buying Cycle

September 20, 2018
Email marketing is still a highly valuable and relevant digital marketing tool in this day and age of social media! Why is email marketing valuable?  People still read email!  They deal with the inbox, and they buy from emails.  They buy from email marketing more than directly from social media!  In fact, the there is […]

MailChimp Now Sends Real Live Snailmail Postcards!

July 31, 2018
In this day and age when people communicate through email and messaging tools. Real mail sent through the post office has become more of a rarity. So getting a postcard is a big treat. Nothing beats the impact of receiving something tangible to stick on the fridge or pin to a corkboard in your office. MailChimp […]

How to Integrate Email Marketing with SEO

May 3, 2018
Email marketing can indirectly impact search engine rankings. Strategic marketers can use email campaigns to boost SEO by driving subscribers to the website. Get started with these 4 tips.

MailChimp has Expanded Services!

November 28, 2017
MailChimp is known for email marketing service but they have expanded their services. Here are some new services you may not be familiar with.

What is Outstand.com and How to Use it for Your Business

August 8, 2017
Outstand.com is a CRM suite that contains all the tools needed to effectively nurture relationships with leads and conduct automated email campaigns. With Outstand, you can follow-up with prospects and use e-mail to foster continuous communications with them. How Outstand Helps You Build Relationships Email is known as a powerful tool for creating and maintaining […]

The Advantages of Campaign Monitor for Non-Profits

June 17, 2017
The Advantages of Campaign Monitor for Non-Profits Giving Tuesday is a charitable holiday held after Black Friday and Cyber Monday, and yet, only 18% of people are conscious of this event. Giving Tuesday’s obscurity can limit fundraising capabilities even with the help of Chuume Fundraising, making it harder to reach fundraising targets. Companies such as […]

A Review of Drip.co Email Service Provider

May 30, 2017
It doesn't matter how well-crafted that email is if it is sent before a lead is ready to convert or if that lead moved on. Through automation, drip marketing of emails allows your message to be delivered "on-time" over a set period. From weekly specials to the monthly newsletter, drip marketing connects your lead with […]

Using Facebook Marketing to Grow your Email List

May 11, 2017
Facebook Marketing offers great opportunities for reaching your ideal audience. One reason to use it is to grow your email list.  In this podcast I cover key ways you can use Facebook Marketing to grow your email list. In this episode, I dive into 10 ways to use Facebook Marketing to grow your email list. Ready […]

How to Run a Successful Email Marketing Campaign

May 3, 2017
How to Run a Successful Email Marketing Campaign Every business needs to develop and grow to be successful, and email marketing is still one of the most effective ways of achieving this. Although spammers may have given it a bad name, email, when used correctly, is still one of the best methods of reaching more […]

The Secret to Building a Massive List of Viable Leads Revealed

April 26, 2017
The Secret to Building a Massive List of Viable Leads Revealed When it comes to growing a business, leads are one of the most valuable assets a company can have. Of course, a company can always continue on with a solid list of current customers or clients, but when you are looking to grow, that […]

The Advantages and Disadvantages of Office 365 Email Archiving

April 7, 2017
The Advantages and Disadvantages of Office 365 Email Archiving Microsoft Office 365 allows companies to affordably utilize the best technologies while improving their productivity levels. It isn’t hard to see why it has easily become the most popular cloud computing service, despite only launching just four years ago. However, there are some environment restraints that […]

The Value of a CTA in your Blog Post and Where to Place It

March 28, 2017
A blog is the best resource to connect with new website visitors and to keep returning visitors engaged. It’s one of the reasons CMS platforms like WordPress are so popular. They make blogging easy. There are a few golden rules when it comes to a successful blog. CTAs (Calls To Action) are a must have. […]

5 Keys to Improve Email Open Rates

March 9, 2017
Getting your email marketing content setup is not the end of your work.  Ensuring that the greatest potential possible OPEN the email is critical and you MUST spend time to improve email open rates. Are you using email marketing or automated email nurture campaigns?  HINT: You should be! A key for email marketing is the open […]

5 Ways for Non-Profits to Grow their Email List

March 7, 2017
For all kinds of websites, businesses, and products, email lists are proven to be one of the best marketing tools available. With an email list, you can bring people back to your website and introduce new products or services. It's a great way to stay in touch with people and increase your reputation. Below, you […]

How to Use Coupons and Discounts to Boost Your Email List

February 28, 2017
When it comes to digital marketing strategies, email marketing has been one of the popular options. It refers to letting businesses share their products and updates by emailing their customers. Despite the rising popularity of social media channels these days, people utilize email for communication. This is probably one of the reasons why it can […]

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