For all kinds of websites, businesses, and products, email lists are proven to be one of the best marketing tools available. With an email list, you can bring people back to your website and introduce new products or services. It's a great way to stay in touch with people and increase your reputation. Below, you will find 5 tips on how to do just that!
It's critical to put an email form on your website and make sure it shows up on all your pages. This form needs to be as simple as possible. Capturing leads and getting people to subscribe, shouldn’t be complicated and it shouldn’t take a lot of effort. Consider adding a pop-up page or a footer widget that follows the page.
While subscribing to your newsletter is beneficial. To entice a subscriber offer your email subscribers something special – something that they only get if they're on your list. Offer a free white paper, a free ebook, a free download of something that they can actually use and will benefit them.
Sharing is caring! If you really want to spread the news about your newsletter ask your employees, friends, even your family to sign up and share it with their friends, family, etc. Networking, even in a small group, is a powerful and efficient marketing tool. It doesn’t cost anything and yet can have amazing results. Make sure to include the “share” option in your newsletter so people can forward it via email, Facebook, Twitter, etc. Every little bit of sharing leads to more potential sign-ups.
Don’t stop at putting the form on your website or mentioning it once in awhile on Facebook. Share it to all of your Social Networks, put it on your business cards, place it on your letterheads, put it in the description of all your profiles, and include it in your YouTube video descriptions.
It's going to take time, energy and action to build your email subscriptions to your newsletter. Make sure to have a newsletter strategy that compliments your content marketing strategy. Don’t just send out mediocre newsletters. Send out newsletters people can't wait to get. Make sure to send out regular email campaigns to your newsletter subscribers. And don't forget the check if the email addresses are fully valid.
Hopefully, these tips will help you to get even more subscribers to your list and in turn, help your non-profit organization succeed! Need more help? Contact me to build your non-profit newsletter strategy.
Please enable pop-ups to receive the download.
