Around 72% of marketers state that content curation and content marketing have improved business engagement. It's an essential part of any digital marketing plan. But is content curation the same as content marketing? If you've seen the term pop up in your marketing research, you might feel confused about what it means. And it's important that […]
Connecting with your audience online is the goal of digital marketing. Within the realm of digital marketing, content marketing is one of the most effective ways marketers have discovered to communicate. Even though it should be part of your broader digital marketing plan, content has its own importance and demands meticulous planning and consideration. Planning, […]
Are you planning to create a new website for your company? If so, you have to take a lot of elements into consideration. The most important one is content migration. What is content migration, and how can you migrate content from one website to another? That’s what we’re going to discuss today. Content migration is […]
Starting a business-to-business (B2B) company is, perhaps, one of the best ways to build more wealth. As a business owner, you'll sell bulk products or services to other companies or organizations. As a result, you'll likely make more sales and profits. While that's the case, running a successful B2B company isn't always easy, especially since […]
As digital content continues to explode in volume and complexity, businesses find more reasons to invest in content marketing. Creating and promoting valuable content is one of the most effective ways to connect with customers and build an audience. According to Demand Metric’s 2016 report, successful B2B companies spend almost a third of their marketing […]
In today's digital world, businesses must invest in their content marketing strategy efforts. Since many people browse the internet to search for specific information, your business should have relevant and engaging content to attract and turn frequent browsers into loyal customers. Whether you have a website or social media platforms, your content should promote greater […]
Whether you are an owner of a big enterprise or a small business, a proper strategy should be on the top in your marketing. It will be a significant improvement of your content performance and the main goal (response of the target audience) will yield more results. Developing a content strategy is essential for every […]
Content is the cornerstone of an effective online presence. It has become a critical element for pretty much every business website. So, you work hard to write exceptional SEO-optimized content to post on your blog and social media pages. Then, you add backlinks to it so that it can bring traffic and push your site […]
Do you want to step up your blogging game this year? Having a blog can be a great way to help with your business’s SEO strategy. It can help to build your authority in the industry and be a way to optimize your website and move up on Google SERPs. Something you are going to […]
Claiming higher rankings on Search engines is the only way you can make more sales online. Gone are the days when people had to visit physical stores to get the products they wanted. In this day and age, customers like to explore the internet to buy the products they want. How can you ensure that […]
Valuable, compelling content helps your business become more visible in search engines and gives a sense of trust to your readers about you being a niche leading authority. Content marketing can be complicated and overwhelming, but AI eases it all. Artificial Intelligence (AI) involves machines capable of mimicking cognitive functions similar to the human brain, […]
Today, roughly 93% of the most successful companies do content marketing to one degree or another. In a world where much of the pre-purchase research is done online, what you post certainly matters. Of course, the degree to which your content is effective is another thing altogether. Today we look at ways you can make […]
A great product is pointless without a strong online presence, and a website is worth nothing without winning content. It should be effective with SEO as well. You could have the best product in the world, one your regular customers rave about, and help spread the word. You’ve got an all-singing and dancing website that […]
Software as a service, also known as SaaS, continues to increase in popularity. However, for a service to be successful, people must know the software is available, and this is where content marketing becomes of great help. Marketing this product requires planning on the part of the provider and thoughtful execution. The provider must take […]
The first step to content marketing is to make sure your content is good enough for public consumption. You have your product, it’s ready to get out there, now you need to make it look good. Products very, very rarely sell themselves. While it is the ultimate goal that you produce something that sits there, […]
Utilizing social media and content writing is a great and effective way to gain exposure and expand your reach to promote your business. All types of businesses can benefit from it, especially that nowadays it has become one of the most powerful marketing strategies. Creatively written and attractive content will make your website or social […]
The world of content marketing has many uses when it comes to business but many don't utilize it themselves. In that case, you can start your own content marketing business, whether in an office with like-minded and talented individuals or on your own as a freelancer. There are many facets to content marketing and while […]
Many people believe that SEO for businesses is too challenging and not worth the effort. This is untrue because the basics are simple if you have the right beginner's SEO guide. The majority of web traffic comes from Google, and this is why small businesses need to improve their digital marketing and SEO tactics. Otherwise, […]
The pandemic ushered in a quantum leap in using the internet to provide goods and services for sale to a large part of the population. Digital marketing took an even bigger space in general marketing as many companies had no choice but to go remote. As such, it's critical to get quality website traffic now […]
If you’re asking the question “what is content marketing?”, it is the heart of all campaigns within the world of digital marketing. Content planning and marketing might be an arduous task but it is a sure strategy with lasting results that drive success and help optimize the management of your projects. Content marketing still matters […]
