Category Archives: Content Marketing

Content Marketing vs SEO: Where Should You Focus?

Content Marketing vs SEO: Where Should You Focus?

Lots of people are so focused on SEO for organic traffic that they put all of their eggs in one basket. The reality is that SEO is extremely important but it is not the only way to bring traffic to a website. Content marketing is also very effective. In fact is can be more effective […]

5 Digital Publishing Platforms for Your Business Growth

5 Digital Publishing Platforms for Your Business Growth

To excel in the publishing business, it is imperative to have the best digital publishing platform at your disposal. However, as the rapid growth of the digital publishing industry has given rise to a seemingly infinite number of digital publishing platforms, it might be overwhelming at times to choose one that will suit your business […]

6 Tips for Writing SEO-Optimized blog posts

6 Tips for Writing SEO-Optimized Blog Posts

Everyone wants their website to be the first result on Google. However, it takes effort to create the best SEO-optimized blog posts to get your website to that position. Many try but often overlook simple details that can increase search rankings. In this post, we cover the key SEO details to remember when writing blog […]

4 Ideas For Enhancing Your Marketing Strategies

4 Ideas For Enhancing Your Marketing Strategies

Marketing is a significant business aspect that changes quickly with time. So, it’s crucial to enhance your marketing strategies from time to time to keep up with the tight competition, especially if you’re into e-commerce. Even brick-and-mortar businesses join the online businesses’ pool to expand their sales and marketing reach and broaden their customer base. […]

Why Your Roofing Business Needs to Use Local SEO

Why Your Roofing Business Needs to Use Local SEO

Are you looking to attract more customers to your roofing business?  Have you considered at all why our business needs to use local SEO? While there are a lot of tactics you can employ to attract new customers, one of the main things you should focus on is local SEO. Local SEO can help your […]

5 Steps For A Smooth Content Marketing Workflow

5 Steps For A Smooth Content Marketing Workflow

More people are spending most of their time online as a result of the pandemic. Now is the right time for you to seriously think about boosting your content marketing workflow to improve traffic to your website. But don’t do it haphazardly because a poorly planned and ineffective content marketing campaign can negatively affect your […]

4 Common Errors Entrepreneurs Make With Their Online Content

4 Common Errors Entrepreneurs Make With Their Online Content

If you’re not a technology expert, you probably don’t think too much about your small business’s online presence. While you’re right to focus on your products, employees, and premises, you do need to avoid making these common errors.  In this post, we will share four common errors entrepreneurs make with their online content. 1. Keeping […]

5 Essential Content Marketing Tips

5 Essential Content Marketing Tips

Content marketing is famous among companies and consumers for various reasons. For companies, it generates traffic, builds consumer relationships, increases conversions, and could even be a source of revenue. For consumers, it’s an entertaining and informative way to know more about the company, its services, products, or employees. There are various ways you can carry […]

How To Write Effective Content Marketing Strategy For Your Business

How To Write Effective Content Marketing Strategy For Your Business

Marketing is something that is present in people’s lives for centuries. As the development of technology isn’t slowing down, many content creators and writers are using an appropriate marketing strategy to attract more people to their websites. The use of marketing strategy is continuously used much more often in recent years as more jobs require […]

Woman holding an iPad checking Facebook Rights Manager online.

How to Use Facebook Rights Manager to Guard Your Business Content

Facebook Rights Manager helps content creators better manage and control ownership of their videos and images. Learn how to use Facebook Rights Manager.

What Is Conversion Rate Optimisation?

What Is Conversion Rate Optimisation?

It’s no secret that businesses must create their own website to reach their target audience. Digital marketing, and conversion rate optimisation in particularly, are tools that can help brands boost their visibility online, and ultimately, drive up sales. Unfortunately, one significant oversight that most marketers commit is focusing solely on increasing traffic—thus, failing to nurture […]

How Video Publishing Can Benefit Your Sports Marketing

How Video Publishing Can Benefit Your Sports Marketing

When it comes to marketing, different tactics and strategies work well for different businesses in different fields. Marketing is a broad industry with seemingly countless underlying sub-categories within it, making the options from which to choose seem a bit endless.  This means it becomes key to identify your industry, such as sports marketing, and then […]

5 Tips To Start Creating A Digital Marketing Strategy

5 Tips To Start Creating A Digital Marketing Strategy

If you’re looking to start generating more leads and money, then you need to know how to begin creating a digital marketing strategy. It is important to have a solid online presence that includes search engine optimization. With that said, here are tips to help you create a solid online presence that will generate money […]

8 link building ideas for 2021

8 Link Building Ideas For 2021

If you have a company and you haven’t created a digital marketing campaign yet, you’re definitely missing out on reaching your target audience and, ultimately, increasing sales through the Web. There’s intense competition in the business world today, so boosting your visibility to potential customers is a must.  One way to increase your reach is […]

4 reasons your business needs a blog

4 Reasons your Business Needs a Blog

Every year, more companies are realizing the important role a blog plays in marketing for current internet-driven consumerism. People get the majority of their information from online sources, from the latest news to recent fashion trends. Recent research shows over 80 percent of consumers are more likely to research a product online before purchasing it, […]

3 Critical Elements Of A Digital Marketing Strategy

3 Critical Elements Of A Digital Marketing Strategy

The core of any successful marketing campaign is the effective and strategic implementation of a few critical elements of a digital marketing strategy. Many people have heard about or are using these basic elements, but very few actually take the time to learn more about them and how they can be implemented in their own […]

Local SEO keys

Local SEO Tactics For 2021

Running a business can be a challenging undertaking, especially for beginners. This is one of the reasons why SEO has been there to help entrepreneurs become more visible in the digital world. And, just like how SEO revolutionized the world of e-commerce, this digital marketing method can also be a powerful tool for local businesses.  […]

7 Content Marketing Hacks to Drive a Better Customer Experience

7 Content Marketing Hacks to Drive a Better Customer Experience

Do you feel like your content doesn’t attract much traffic no matter how hard you work on your content marketing hacks and strategy? Or you used to have a satisfactory number of visitors, but the numbers kept dropping and now you wonder what you could’ve possibly done wrong? Don’t worry, because you’re not alone in […]

Creating Great Content: 5 Key Components to Keep in Mind

Creating Great Content: 5 Key Components to Keep in Mind

Blogging has become one of the best and most effective ways to share content online. Through blogging, you can express your feelings, send out a message, or seek to sell a product or service to consumers. It’s truly a great method to “speak” out to people without doing so verbally, all while ensuring your message […]

How to Create and Use Link Bait to Improve Your SEO

How to Create and Use Link Bait to Improve Your SEO

There are many ways to get links on your website. In most cases, it implies giving something in return. However, thanks to link-baiting, the webmaster receives external links without any conditions. Is it really possible to create and use link bait effectively? Let’s figure out. What Is Link Baiting? Matt Cutts of Google defines the […]