Category Archives: Content Marketing

It’s simple enough to start a marketing campaign on the internet. The problem is, campaigns without optimizations are rarely successful so it is valuable to review tips for Internet marketing optimization. You aren’t alone if you don’t see any returns from your online marketing efforts. Reports show that only 22% of marketers are satisfied with […]

Blogging has become one of the best and most effective ways to share content online. Through blogging, you can express your feelings, send out a message, or seek to sell a product or service to consumers. It’s truly a great method to “speak” out to people without doing so verbally, all while ensuring your message […]

 The business industry is changing every year. To stay relevant, you need to explore digital marketing as a whole, but more so the key area of content marketing. In fact, the vast majority of multinational companies, such as Microsoft and P&G, are already doing this. Content marketing when done right can have many great benefits […]

As a business owner, you can professionally stream live videos like a veteran with the online video StreamYard app. These are the key features of StreamYard.

Publishing and creating great website content is an excellent way to get your website ranked in the search engines, but how can you ensure what you are putting out is of the highest quality? While many different aspects go into a great piece of content, here are some of the most important.  Understand Your Audience  […]

It is a necessity to come up with a professional website if you want a brand to be noticed and followed. Designing a website is the first stepping stone. It is not the only task you have to complete for getting customers and generating sales, however. Search engine optimization is what makes a website popular […]

Did you know that the median blog post just gets 4 shares? Isn’t that saddening? People publish millions of blog posts every month and most of them receive a negligible amount of shares. If you are among these sites and want to increase the number of shares and visits your blog posts get from social […]

Any content you publish needs to fit into a strategic plan. 6 reasons why well-thought-out website content strategy helps you achieve your marketing goals.

Content is capable of doing a lot of things. It can boost engagement, raise brand awareness, and drive sales. Marketers have acknowledged the fact that quality and informative content is the key to a customer’s heart, and, as a result, many brands in 2019 like to consider themselves as content producers and publishers. In fact, […]

SEO has changed in the past few years. A lot. Not only have the methods to get to the top of the search results changed, but the tools have too. Today, quality is as important (if not more) than quantity, and many of the tools that used to dominate the arena have vanished completely. But […]

Facebook and social media updates happen at a ever-increasing pace!  It’s hard to keep up online with what matters and what’s changed for marketers online. That’s where I aim to step in and add some value to you! Are you keeping up with the Facebook and social media changes?  As soon as I post this, […]

Having a lead capture plan for your website to grow your email list is critical.  Using a ebook as a tool is a good method for offering something of value.  Let’s dive into the what, why, and how to create a ebook! Is your website growing leads and building your email list? One gap point […]

While the word “quiz” may take you back to your school days, quizzes are actually very useful in the world of marketing. Why? Quizzes are an effective and convenient tool for engaging with your audience. On social media a whopping 82% of users complete quizzes. From Facebook to Buzzfeed, quizzes are used to gather relevant […]

Being found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It’s a unique arena that requires unique SEO marketing efforts. Is your business performing well in local search? What is local search and local SEO marketing?  How can you improve your local search results? We […]

Is your website performing well and have you done a website best practice review lately? The ultimate goal of an inbound marketing campaign is lead generation. Your site can attract a lot of visitors, but if all they do is browse and leave, then your efforts have failed. To be successful, think of your website […]

Even if you’re comfortable with digital marketing, the term “geofencing” might still be new to you. That’s okay because it’s new technology, but if you’re looking for targeted ways to use mobile marketing to boost your small business sales, it might be just what you’re looking for! What Is Geofencing? Geofencing is a type of […]

It doesn’t matter how well-crafted that email is if it is sent before a lead is ready to convert or if that lead moved on. Through automation, drip marketing of emails allows your message to be delivered “on-time” over a set period. From weekly specials to the monthly newsletter, drip marketing connects your lead with […]

Putting your company’s identity onto a social media platform inherently involves more direct communication with: customers, associates, rivals, the potential trolls, and so on. While the Instagram interface is good for interacting with people, it’s not spectacular at analyzing their behaviors and measuring marketing impact. That’s why I love the world of Cloud services. I […]

Getting your email marketing content setup is not the end of your work.  Ensuring that the greatest potential possible OPEN the email is critical and you MUST spend time to improve email open rates. Are you using email marketing or automated email nurture campaigns?  HINT: You should be! A key for email marketing is the open […]

The question, “What is a website call to action?“, is a frequent question I get. Beyond the need to know what it is, online marketers need to be using a call to action regularly and effectively on their websites!  It’s often one of THE most overlooked lead capture and digital marketing components out there. A call to […]