MailChimp is a go-to popular choice for businesses as a way of handling bulk email newsletter scheduling and sending with tracking, but that’s not the only thing the online service can do these days! They’ve been expanding their services to encompass a whole range of features that help businesses get the most out of their marketing efforts. Here are a few highlights of MailChimp’s newer expanded offerings you may not be familiar with.
Buyers take many actions on your website that show that they’re ready to make a purchase decision. When you can reach out to them in these critical moments based on their recent activities, you increase your chance of a conversion. MailChimp can send targeted emails, such as an abandoned cart emails, aimed at turning visitors into buyers. This process is entirely automated once setup. This givesyou more time to focus on running your business.
Online Store Integration
MailChimp has always had superb third-party integration with a wide range of applications, but recent updates have made it possible to tie this application together with many e-commerce platforms. The deep integrations enable you to get a better ROI out of your website shopping visitors and improve your conversion rate.
Do you have specialized needs that you don’t think MailChimp will address in a future update? You don’t have to cross your fingers and hope that enough customers request the feature. Instead, you can put MailChimp’s user-friendly custom API to work. It’s relatively straightforward to have a developer integrate MailChimp into your own custom applications, so you’ll get exactly the solution you need.
You can’t improve if you don’t know what’s going on with your subscribers. MailChimp has a full analytics package that provides insight into reader behavior. Pinpoint areas you need to improve and discover new opportunities that may have been overlooked.
After you visit a website, do you notice ads for that site popping up everywhere? This is an advertising technique called retargeting, where you serve ads to people who have visited your website previously.
MailChimp makes it easy to set up retargeting campaigns so you can bring visitors back to your site when they’re ready to make a purchase. It could take several visits, but they’ll move closer and closer to a purchase each time.
Social Media Advertising
Are you overwhelmed by the thought of setting up advertising on social media sites? MailChimp helps you find your way through the complex options with social media advertising features. You can reach your target audience in many ways with this feature and expand your marketing campaigns.
You can create Instagram and Facebook ads directly through MailChimp, using the same user-friendly features that make the rest of this platform a winner. All you have to do is select whether you’re making an ad for Facebook, Instagram, or both. Add your images and text, set the target link and you have a full ad ready to go.
NEW! Landing Pages
Just last week MailChimp introduced a brand new feature, Landing Pages. This is a much needed resource and very welcome by people using free opt-in items on social media or running ads on social media.
By adding Landing Pages MailChimp is directly competing with Leadpages and ClickFunnels.
Since many businesses are using MailChimp for their email campaigns, it’s easy to maintain consistency between your online social advertising and your mail campaigns.
MailChimp might have made its name on email newsletters, but the platform offers far more than that. Explore these features and get more out of your MailChimp account.