Facebook Marketing offers great opportunities for reaching your ideal audience.
One reason to use it is to grow your email list. In this podcast I cover key ways you can use Facebook Marketing to grow your email list.
In this episode, I dive into 10 ways to use Facebook Marketing to grow your email list.
Ready to dive in?
Facebook is an invaluable resource for digital marketers. Whether it's an active and vibrant community page or a highly targeted ad program, Mark Zuckerberg and company have created a premium platform where people spend upwards of 40 minutes PER DAY.
What many people don't realize is that when you start cross marketing using Facebook with other channels, your impact grows exponentially.
Email marketing and Facebook are a match made in hybrid marketing heaven. Here's how you can leverage your presence on Facebook and take your list to the next level.
People sign up to get updates from experts. So get on Facebook Live, and show the world that you know what you're talking about. As part of your presentation, make sure to share your sign-up page where they can go to sign-up to be updated regularly.
Use a pinned post to send traffic to your newsletter sign up page. Pinned posts stay at the top of your feed and are first to see for visitors to your page. With an eye catching image and a great CTA, they're the perfect way to drive sign ups.
If you use a sign up button on your Facebook page, don't send click throughs to a generic page on your site. Send them directly to a landing page. Dedicated landing pages are proven to convert more!
Add a newsletter subscription app to your Facebook page itself. You'd be surprised how many people would don't want to leave Facebook.
Use a group and a page to generate more engagement. Stats show that people are more likely to get involved in a group on Facebook, so by having both, you cover all the bases.
If you have a promotional offer you use to generate list subscriptions, Facebook's paid ads can be the perfect way to promote it. They're super targeted, and who doesn't like a freebie popping up in their feed? Make sure you know who you're targeting!
If you use paid ads, upload your existing list and using Facebook's super smart look alike targeting option. This option generates a target persona for you, and targets people like the ones who already subscribe.
Create a contest. Facebook contests have been a staple of the marketer's toolkit for years, but instead of likes or comments, promote a incentive sweepstake prize in exchange for signing up for your list as the criteria for entry! Lead Capture contests for Facebook can be a boon for growing your email list!
Give your fans a teaser of your newsletter only content. If your fans know there's valuable content they can only access by subscribing to your newsletter, they'll be happy to sign up. Send them from Facebook to your website where you have a signup pop-up or widget on the post using a tool like Waftio.
Use Text to Join to give visitors and fans of your Facebook page another sign up option. After all, up to 90% of Facebook's users access it on their phones!
Facebook is a gold mine for online marketers, in many ways, but the key to success is a clear goal. Don't use Facebook just for the sake of using it, or because everyone else is. Have clear and defined goals about what you want to achieve, and how to achieve it.
Since opt in email marketing is one of the best conversion methods in the digital marketing universes, it makes sense to make list building one of the major goals of your Facebook marketing!
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