Using Facebook Marketing to Grow your Email List

Facebook Marketing offers great opportunities for reaching your ideal audience.

One reason to use it is to grow your email list.  In this podcast I cover key ways you can use Facebook Marketing to grow your email list.

In this episode, I dive into 10 ways to use Facebook Marketing to grow your email list.

Ready to dive in?

Listen Now:


Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

badge itunes lrg Growing Business Online: Identifying your Ideal Customer

Using Facebook Marketing to Grow your Email List Video

YouTube video

Using Facebook Marketing to Grow your Email List Show Notes

Facebook is an invaluable resource for digital marketers. Whether it's an active and vibrant community page or a highly targeted ad program, Mark Zuckerberg and company have created a premium platform where people spend upwards of 40 minutes PER DAY.

What many people don't realize is that when you start cross marketing using Facebook with other channels, your impact grows exponentially.

Email marketing and Facebook are a match made in hybrid marketing heaven. Here's how you can leverage your presence on Facebook and take your list to the next level.

1. Go Live! 

People sign up to get updates from experts. So get on Facebook Live, and show the world that you know what you're talking about.  As part of your presentation, make sure to share your sign-up page where they can go to sign-up to be updated regularly.

2. Pin a Post

Use a pinned post to send traffic to your newsletter sign up page. Pinned posts stay at the top of your feed and are first to see for visitors to your page. With an eye catching image and a great CTA, they're the perfect way to drive sign ups.

3. Use the Page Call to Action

If you use a sign up button on your Facebook page, don't send click throughs to a generic page on your site. Send them directly to a landing page. Dedicated landing pages are proven to convert more!

4. Use Apps like TabSite for Sign-up

Add a newsletter subscription app to your Facebook page itself. You'd be surprised how many people would don't want to leave Facebook.

5. Use a Group for Engagement and Alerts

Use a group and a page to generate more engagement. Stats show that people are more likely to get involved in a group on Facebook, so by having both, you cover all the bases.

6. Facebook Offers

If you have a promotional offer you use to generate list subscriptions, Facebook's paid ads can be the perfect way to promote it. They're super targeted, and who doesn't like a freebie popping up in their feed? Make sure you know who you're targeting!

7. Retargeting Pixel for Ads

If you use paid ads, upload your existing list and using Facebook's super smart look alike targeting option. This option generates a target persona for you, and targets people like the ones who already subscribe.

8. Facebook Contests for Lead Capture

Create a contest. Facebook contests have been a staple of the marketer's toolkit for years, but instead of likes or comments, promote a incentive sweepstake prize in exchange for signing up for your list as the criteria for entry!  Lead Capture contests for Facebook can be a boon for growing your email list!

9. Teaser Content on Facebook

Give your fans a teaser of your newsletter only content. If your fans know there's valuable content they can only access by subscribing to your newsletter, they'll be happy to sign up.  Send them from Facebook to your website where you have a signup pop-up or widget on the post using a tool like Waftio.

10 Text to Signup

Use Text to Join to give visitors and fans of your Facebook page another sign up option. After all, up to 90% of Facebook's users access it on their phones!

Facebook is a gold mine for online marketers, in many ways, but the key to success is a clear goal. Don't use Facebook just for the sake of using it, or because everyone else is. Have clear and defined goals about what you want to achieve, and how to achieve it.

Since opt in email marketing is one of the best conversion methods in the digital marketing universes, it makes sense to make list building one of the major goals of your Facebook marketing!


  1. LISTEN TO THE PODCAST!  This is just a sample of the goods I deliver to help you get on track, think through your key online changes and what you need to do this year to succeed.
  2. Identify your "one thing."  What's the next single thing you need to take action on that you learned today?   Share below!

Resources: Facebook Marketing to grow Email lists

Help Spread the Word!

Please let your Twitter followers know about this podcast.
Simply click here now to post a tweet >>.

If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes,  leave a rating, write a review and subscribe!

Thank you so much for your support!

Why the Halftime theme Mike? 

I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

Subscribe: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.

Download this Episode:
Catch all the episodes of Halftime Mike by signing up for inbox delivery below!

Need help planning your Social Media and Online Marketing?

Grab my helpful checklist that includes strategy for social media lead generation. Click image!

web and social media marketing checklist planner

Blog Categories

Recent Posts

Search Site
© 2012-2024    Contact   -   Privacy
magnifier linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram