Initially known as Google Places for Business, Google My Business (GMB) is an important tool for businesses looking to leverage location-based marketing. It is a free marketing tool from Google that enables business owners to manage the visibility of their business on search engines. GMB is best suited for businesses looking to improve their brand […]
Running a business that can be successful on an ongoing basis is harder than it might seem. We’re living in times where unprecedented change seems to be something that happens more or less daily if that isn’t too much of a paradox. At the turn of the century, we had the dotcom boom, which […]
As you aim to sustain a thriving business, understand the factors that can affect or slow down its growth. Doing so will enable you to take the necessary measures to prevent or control the situation, giving you a better chance of success. You can get ideas from other business owners and entrepreneurs about how they […]
Social Media has truly become a place to reckon when it comes to promoting your work and business online. If you are a small business owner or a freelancer, you will surely need to develop an effective marketing strategy that would produce fruitful results for your business and make the most out of every single […]
Big data is not just a buzz word; it is very real and it’s being used by the business-savvy people out there to drive sales and boost revenue. Data is a major factor in most business decisions and it affects how social media and marketing are conducted. Big data will additionally create opportunities in both […]
e-Commerce is the buying and selling of goods or services over the Internet via a website. It is essentially a subset of business-to-consumer (B2C) transactions within the larger category of business. It has been around a while, but it is still misunderstood by many people. However, understanding the architecture of e-Commerce can help. In this […]
Have you heard of guest posting before? This is something that a lot of businesses and brands are talking about and for a good reason. It has become a vital part of a successful online marketing strategy since it offers a range of benefits to a business. From getting your brand’s name out there to […]
After launching a product, at some point, you are going to want to update and rebrand to ensure it keeps up with the latest trends. This practice can be intimidating at first. However, by following a few steps, you will get through it quickly. Take the time to set your timeline, remember your customers, define […]
Countless businesses have turned to e-commerce to elevate their marketing strategies and explore new possibilities with a touch of a finger. As such, many have depended on building and improving their respective websites to offer the best user experience possible! However, nowadays businesses must also look at trends in web design. Aside from this, companies […]
Every business owner wants to find the right way to grow their business and sustain that growth. But, with so many strategies out there, which one do you choose? You can try social media channels like TikTok, but will that work? You could also use paid marketing to generate leads, but are they good quality […]
Did you know that the ERP software market is worth around $42 billion? This number wouldn't be so high if there wasn't some true power in it. The impact of these systems is more than evident. Although this number is more than impressive, it’s more than interesting to know that there are businesses that have […]
Market expansion, boosted revenue, increased visibility. These are just a few of the benefits that you will stand to reap from improving your online lead generation strategy. In addition, once you perform this internal task, you will have the capacity to reach, engage, and retain a far wider and much more profitable audience base. Ultimately, […]
Proper time management is a common challenge faced by workers resuming work, especially after summer or annual leave, and particularly during a pandemic when things are changing weekly if not daily! In this podcast we dive into time management tips to get back on task. Ready to dive in? Listen to the time management podcast […]
Ever wondered how to foster better Instagram engagement? This guide is here to teach you how to do just that. Optimize If you’re running a personal brand or a business, you should switch to an Instagram Business Account. This should give you more control over your Instagram account, along with countless Instagram analytics that you […]
Business in the modern world has become something immensely challenging and complex. Every function has further bifurcation into different branches. Each of which has its particular strategic importance, and slight negligence can create massive issues. The entire business machinery can collapse. Market dynamics can rule you out of the market in no time; you can […]
From order processing to price setting, there are lots of aspects of your eCommerce business that you can automate. By doing so, you create greater efficiency and gain more time to focus on growing your brand. Here are five elements of your eCommerce venture that you should consider automating. 1. Order Processing An automatic order […]
Today, most consumers spend most of their time on digital and other online platforms. This has forced businesses to shift from conventional advertising methods to digital marketing strategies. Digital marketing is a cost-effective strategy that allows businesses to reach online customers globally. In addition, digital marketing is easy to measure, easy to adjust, and provides […]
Once you have an idea for your entrepreneurial startup, it’s normal to be eager and excited to get it off the ground. You've worked so hard for that idea and everything about your business is finally coming into place. In an ideal business setup, the risks are low, but this isn’t always the case. Especially […]
For those concerned about the global economy, 2021 came as a sigh of relief. After the pandemic, the world was waiting for entrepreneurs to emerge and restart the dormant finances of the nations, great and small. Perhaps it was no great surprise to you or to anyone who grasps the nuances of the interdependent economies […]
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