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If you’ve recently started your business, or you’re trying to expand your marketing efforts, you probably know all of the standard tricks, right? You’re working on your social media marketing. You’re working on your word-of-mouth marketing. You’re trying to have the best business possible in order to attract more organic customers and clients. There might […]

Professional leaders at different hierarchical levels of an organization are vulnerable to face unique challenges at every point of their career. Whether you are an individual business contributor, a first-time manager, a senior executive or holding a position in between, there are certain compulsory leadership skills that you need to learn and master. Here is […]

A great-looking website will draw visitors in and encourage them to look around. While the content to be found there will always matter, the importance of a website’s appearance should never be overlooked. Fortunately, there are some easy, effective ways to make even ugly- or outdated-looking websites much more attractive. At least a few of […]

Facebook algorithm changes make business pages evaluate how they interact with their audiences. These are top 3 important Facebook algorithm changes.

Is your company’s brand laying dormant, or has it been activated? Brand activation is something you might have heard about in the past and written it off as an industry buzz-term. Even so, marketing activation (as it’s also known) is a crucial step in helping your brand reach your intended audience. Let’s examine brand activation […]

When operating a business, it is essential that the venture is moving on the correct path – one that is successful and involves financial success as a key indicator. Financial success determines and establishes that the business is sustainable and will continue to operate. For that purpose, it is not only essential that the business […]

It’s undeniable that we are living through a time that will feature prominently in the history books. Not only is the world faced with a virus more threatening than one in living memory, but a vicious oil war is wreaking havoc on the world’s economy, and the plague of locusts in East Africa all but […]

To continuously grow in the business world one has to strive ahead in terms of acquiring recent and updated knowledge. Going back to school is certainly not a visible option for this, especially when you are working full time. Another major obstacle is money. Education is costly and not everyone can afford it. Hence, many […]

Poor email management can make you lose time. Being behind on important emails is not a professional situation to be in. On the other hand, nowadays with email being the main channel for communication, there are so many emails heading into our mailboxes. Keeping up with our emails is a major task that should take […]

Millions of people across the world use Amazon’s online marketplace and global distribution network to sell products. Every day, thousands of people open Amazon accounts to begin trading online, but many don’t take a few simple steps that can help them find success straight away. Before you rush into selling on Amazon, take a look […]

We live in times where we can access any kind of information should we wish, at any given time. From futile passing thoughts along the lines of “how long is an earthworm” to deep existential questions like “why are we here?”  We have the tendency to go down the rabbit hole hopping from one random […]

Founding a new company can be incredibly exciting, but it always means confronting plenty of challenges, as well. A bit of preparation will inevitably pay off by ensuring that your startup business will be given every possible opportunity to overcome difficulties to be encountered along the way. Some first-time entrepreneurs simply hit the ground running, […]

Many US corporations appear mystified as to why they have such a high turnover rate. The average employee turnover rate in the US is gradually increasing. In 2014, it was 40.3%. In 2018, it was 44.3%. This data suggests that employees are failing to thrive at work. A large percentage of employees in US corporations […]

If you know a thing or two about the digital marketing industry, you should know why Google implements several algorithm updates regularly. Last year alone, there have been four core updates that got SEO professionals scrambling to keep their strategies up to date. A particular trend is the constant rise of no-click searches that threatens […]

Implementing a search engine optimization, or SEO technique, is considered as one of the most effective ways to promote your business. This is because with a proper SEO strategy, you are sure that your site will land on the top spot of the search results related to your business niche. This way, more people will […]

Remote work has altered how the global workspace operates and is increasing at a rapid speed across the globe. With companies such as network-data-cabling.co.uk, also known as ACCL fueling the hype, teleconferencing, and telework technology have advanced, allowing businesses to thrive with completely remote teams. The Current Status of Remote Work Remote work is growing […]

Video is a powerful marketing tool. Learn what types of video your business needs to create and share on social media to thrive in a competitive market.

There’s one surefire method for generating massive audience engagement online: with a successful social media competition. Whether it’s a giveaway or contest, people love to win free items. The power of social media also ensures your business will receive plenty of attention. If the snowball effect takes place, where more and more people share the […]

With quite literally billions of people using social media worldwide, no business (big or small) can afford to ignore the importance of a strong social media strategy.  What about you? Is your business invested in harnessing the power of social media?  Let’s take a look at 5 powerful ways that social media can help your business!   […]

You’d be surprised to hear that traditional marketing is still up and running. It might not be as popular as digital marketing, but it’s still being used today and you can see effective results from implementing these strategies. It wouldn’t hurt to incorporate conventional marketing techniques together with digital ones. You will see some excellent […]