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Any content you publish needs to fit into a strategic plan. 6 reasons why well-thought-out website content strategy helps you achieve your marketing goals.

Being a great later isn’t always an easy task, but it is considerably more difficult if your team is faced with a tight deadline. When you are a leader, your team will look to you for a sense of direction and understanding, and it is important that you can provide them with this at all […]

90% of consumers read reviews before visiting a business. In fact, online reviews can have a big impact, influencing 67.7% of purchasing decisions. Without reviews, however, you’re missing out on an easy opportunity to boost your company’s credibility. Instead, consumers will look toward your competitors for the products and services they need. Unsure if it’s […]

There are many reasons you might choose to migrate your website to a new hosting provider at some point. Perhaps another provider offers improved speed, better rates, or more reliable customer service. That said, you might be wondering how switching to a new provider will affect your site’s rankings in Google searches. This is an […]

Ever heard people say social media and video content are the future of marketing? They’re only half-way right. The truth is, they’re already rocking the world today! Don’t waste time and start making compelling social media marketing videos! Not sure where to start or which factors to consider when making online video content? Don’t fret, […]

Develop your leadership skills and qualities. These 5 practices can help you improve your leadership skills to become a better leader.

Office jobs account for 16% of the total US workforce. While these jobs provide millions of people with a steady income and great benefits, sitting at a desk all day, five or more days per week can instill some sedentary habits, leading to weight gain. Want to keep the scale at bay? Then check out […]

Be better than your competitors. Should your business run Facebook ads? Top 3 reasons why to use Facebook ads for business and how to get started.

When we are looking to improve our business, and get more customers, addressing the significant flaws in our marketing strategy is one thing, but also, improving our productivity in-house is another. But what if we can blend the two together? When we are looking to improve our marketing, a lot of the problem lies in […]

We see a successful company on the news and while scrolling down our Facebook pages we rarely stop to consider how they got where they are. It is, in fact, the result of a lot of hard work, by the marketing team first of all. They’re the creative minds behind any image you perceive about […]

“The price of freedom is eternal vigilance. Don’t store unnecessary data, keep an eye on what’s happening, and don’t take unnecessary risks.” – Chris Bell, former U.S. congressman. Data security is critical in any business because you have a legal and moral responsibility to protect the sensitive data that customers are trusting you with. Losing […]

There are hundreds, if not thousands, of different ideas on how to run an efficient and productive business. Scrum is one of many potent methodologies, but what does it mean? The scrum methodology comes from the agile management methodology and provides many unique ways to deliver fast and high-quality software development to your business. Interested […]

There’s nothing more frustrating than spending so many resources and so much time on a marketing strategy, only to end up with no results. Marketing, when implemented correctly, should provide instant results. It should raise awareness about your brand, increase your customer database, reflect on your sales, and bring you even more opportunities to expand.  […]

Data is all around us today, in both our personal and professional lives. While some companies use data to enhance their marketing, sales or management. Other businesses have chosen to build their whole businesses around it. Data collection tools like web crawlers or data scraping scripts are just a few of the ways these companies […]

Your presence on social media increases brand awareness and seo. These top social media scheduling tools help you be active and consistent on all platforms.

In a survey given to 1000 people, roughly 90% said they found personalization more appealing. And 80% said they would more likely shop at a business that offered more personalization. Modern marketing is personalization. The better you know your core customer, the better your business will do. It’s that simple. Your business doesn’t have to […]

There are lots of advantages to remote working for both businesses and employees. Opting for a remote working setup can save a business money, enable them to access skills that would otherwise be out of their price range, and also provide a more flexible working environment for their workers. However, in order for remote working […]

The eLearning landscape has witnessed a drastic change with mobile learning gaining widespread significance and taking over desktop browsing. This evolving trend means optimizing your site for mobile users such that it provides a valuable experience to users. That being said, you must leave no stone unturned in catering to the audience’s requirements whether it […]

Have you been writing your blog for some time now? Perhaps you are keen to gain a wider audience or start making an income from it? The stumbling block is that you are struggling to attract new readers and get those page views. If you have used every SEO tip you have read and are […]

Well, you would agree that the sales process has changed quite dramatically. Earlier, a sales rep used to do cold-calling every day using the same static pitch regardless of who you were talking to. It was more of a seller-centric rather than customer-centric. However, consumer buying habits are changing. In fact, buyers have already made […]