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Various tried and true methods ensure a successful Black Friday email marketing campaign. Here are 6 tips to build your Black Friday marketing campaign.

In a world where technology runs things, being left behind is the last thing you want, especially if you’re an entrepreneur. Investing in internet marketing is one of the best ways to promote your business and sell it to a larger audience within your local area as well as beyond the borders. Internet marketing is […]

Business growth requires great leadership. Investing in leadership skills will prepare you to take your startup to the next level. Start with these 4 steps.

You opened a cookie shop. However, your store must compete with nearby a grocery store. You begin to worry. You wonder how you can gain traction when customers can buy cookies from a convenience store. You know that your cookies are much better than the store-bought variety. You make them from scratch. And, you use […]

Show off your products and boost your brand and generate leads using Instagram. Get started selling your products on Instagram with these 5 handy tips.

Calculating your taxes can be tricky if you run a small business. One of the areas that may confuse you is related to tax deductions. You would want to claim the maximum because they can significantly lower your tax burden. At the same time, you would not want to deduct anything that is not allowed […]

Starting your own business can be a time of great excitement. You’ve probably dreamed and planned for this moment for some time, and to have it finally arrive can be quite thrilling. Still, there are likely some decisions left for you to make. One of the big ones might be how you choose to incorporate […]

Remember the joke about the designer coffee pot? It looks great, but try pouring the coffee into your mug. Mess everywhere, and very little coffee in the mug. This is what a digital business is like without a UX specialist. The website’s impressive, but the UX—user experience—is far from ideal. Steve Jobs was right about […]

With social media platforms like Facebook, Instagram, Twitter, Snapchat, among others gaining much popularity, there is a need for businesses to embrace innovative social media marketing strategies. By adopting and implementing these practices, brands can stay competitive while also growing their customer base, reaching out to potential buyers using two-way communication channels. In line with […]

Small business owners can sometimes feel crowded out by the larger companies that are able to advertise across a number of channels at once, paying through the nose to draw in more consumers. For companies with multimillion-dollar marketing budgets, digital marketing can feel like a monopolizing joy, taking over web pages with well-designed and well-targeted […]