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the power of online reviews for businesses

The Power of Online Reviews for your Business

Google Page Experience Update is coming. Here's all you need to know. From how it may impact lead generation, to tips to help you prepare for the changes.

improve digital marketing for business

How To Improve Your Digital Marketing

With the continued development of the digital space, the most valuable way to keep your business on the go is through improving your digital marketing. Most small scale enterprise owners prefer modern and effective ways to market their products; thus, they focus on cost-effective marketing strategies such as digital marketing. Digital marketing involves the use […]

6 Ways Freelancers can Enhance their Online Presence to Grow more Business

6 Ways Freelancers can Enhance their Online Presence to Grow more Business

The world of freelance work continues to grow!  This means every freelancer needs to find ways to stand out online.  In this post, we share six ways freelancers can enhance their online presence to grow more business. 1. Make your work stand out and showcase your portfolio It would help if you didn’t judge a […]

what you should know about an LLC

What You Should Know About An LLC Before Setting One Up

An LLC, or Limited Liability Company, is a business organization setup that minimizes liability and provides the benefits of a corporation. Due to the flexibility and exemptions it provides, many small and medium-sized companies are converting their organization into an LLC setup. Every country and state recognize LLCs as legal business entities and make the […]

8 Ways to Improve Your Website's User Experience

8 Ways to Improve Your Website’s User Experience

A whopping 1.8 billion websites exist on the internet these days. However, you can bet your bottom dollar that the number of high-quality sites is much, much smaller! The vast majority are outdated, slow, cumbersome to navigate, and hold minimal aesthetic appeal. In other words, their user experience (UX) is lacking in every regard. That’s […]

Tips to Let Live Engagement Boost Your Business in 2021

7 Tips to Let Live Engagement Boost Your Business in 2021

Where in-person events aren’t possible anymore, live streams are the next best thing. But even before, and surely after the pandemic, live engagement events and videos are here to stay. It’s a great way for businesses to connect with their audience all over the world in real-time.  What are the actual benefits of live engagement […]

Why Should You Start an Engraving Business

Why Should You Start an Engraving Business

To start an engraving business is a great way for you to make a living. Engraving is absolutely everywhere and requires a very modest investment compared to other types of business. In this article, we will tell you why you should start an engraving business and tell you some of the benefits of doing so. […]

Coronavirus Impact on Business: Marketing Successfully During COVID

Coronavirus Impact on Business: Marketing Successfully During COVID

Nearly 100,000 businesses have had to close their doors as a result of the coronavirus pandemic.  The coronavirus impact on business has left many business owners with no other choice but to give up. Unfortunately, the businesses that were unable to make it through the pandemic relied primarily on face-to-face interaction. If you’re concerned about […]

Person holding a mobile phone with SMS text message against a colorful background.

SMS Marketing – How It Can Improve Business in 2021

SMS marketing helps businesses to reach clients 24/7 and helps to build strong relationships. Here are best practices and effectiveness of SMS.

Cost Effective Digital Marketing

Digital Marketing 101: How to Be Effective and Cost Effective

The web is filled to the brim with guides about digital marketing and its various aspects. Information about becoming visible online, making effective strategies, and optimizing them is almost freely available. This prompts many of us to DIY the digital marketing of our business. If you have the time, it is a brilliant idea. However, […]

4 Reasons To Analyze Your Customer Journey

4 Reasons To Analyze Your Customer Journey

Every customer is a unique human being nurtured by tender loving care and strengthened by experiences. While a consumer probably has made poor buying decisions in the past, it doesn’t mean they’re not learning from their mistakes. As a customer gains new experiences from different brands, their choices become wider and better. And, the first […]

What To Consider When Buying A Domain Name 

What To Consider When Buying A Domain Name 

When building a website, you might want to allot extra time generating and buying a domain name, which is the address of your website. Not only is this a standard when building a website, but it also has an important role in getting your website traffic, converting customers, and allowing you to have an edge […]

business' social media

Changes You Should Make to your Business’ Social Media in 2021

Social media definitely has the potential to make or break a business. 2020 was a hugely different year for the world, and 2021 will see you needing to make a number of changes to your social media campaign to be as successful as possible during these challenging times. Continue reading for ways in which you […]

The Potential Impact of Interest Rates On Your Business

The Potential Impact of Interest Rates On Your Business

If you’ve been in business for some time, you’ve most likely realized that there are economic influences that are beyond your control. Regardless of how well your business operates, it still relies on the condition of the economy. For one thing, market prices are determined by the levels of supply and demand. It should be noted […]

Drive Traffic to Your Website

5 Proven Ways to Drive Traffic to Your Website

Have you ever heard the phrase, “If you build it, they will come?” Well, when it comes to websites, that maxim is not valid. With millions of websites on the internet, there are no guarantees that people will choose your website over others and that has a direct affect on your revenue. A website with […]

6 Top Customer Analytics Every Company Should Know 

6 Top Customer Analytics Every Company Should Know 

The customer is the be-all and end-all of any business. That’s why companies in the digital age invest a lot of money in market research and customer behavior. After all, meeting the customer’s wants and needs should be a business’s primary concern. And it’s this concern about understanding the customers that make customer analytics crucial […]

6 Accounting Hacks For Startups

6 Accounting Hacks For Startups

Back in the day, becoming an entrepreneur was a tough nut to crack. The primary reason behind this was that kick-starting a business venture used to be a complicated process. Fortunately, that is not the case anymore. Today, anyone with a promising business idea can dive into the world of entrepreneurship. All thanks to modern-day […]

Key Signs It's Time To Sell Your Business

Key Signs It’s Time To Sell Your Business

Is it time to sell your business? When a business isn’t seeing as much growth as its owner has intended, it’s left with two choices. The first is to cease all operations and dissolve entirely, which is nothing short of heart-wrenching. No one wants to see months of hard work from a meager capital go […]

Business Supplies for a Retail Store

Business Supplies for a Retail Store

If you run a retail store, you can’t just show up and expect to make money. You need to have the right supplies so that you and your employees can hold inventory, help customers, and take payments. Whether you own a boutique or manage a location of a large chain, here are a few business […]

How To Utilise An Email Forwarding Service For Your Business 

How To Utilise An Email Forwarding Service For Your Business 

Email remains one of, if not the most widely used form of electronic communication to this day. A report by a technology market research firm in 2019 saw the number of email accounts worldwide rise to nearly 5.6 billion, with 246.5 billion emails sent or received per day for that year. It also cites that […]