Every experienced SEO specialist knows this one thing… Publishing pages and posts without an exact understanding of which keywords we want to target and grow in SERP is a big mistake. How do you get TOP rank? No matter how great your content, if users can’t find it, it doesn’t help you. So, if you […]
If you’ve researched marketing, you’ve probably heard of S.M.A.R.T. goals. You probably also know that means: Specific Measurable Achievable Relevant Timely If you’re marketing, then you’ve probably got some smart goals of your own. You’ve probably already installed tools like Google Analytics to help you measure them. The only trouble is, Google Analytics results can […]
Keyword research tools for website SEO. What are they and what is it? Why does it matter? And…how can you do it? That’s the key topic in this week’s podcast episode. We dive into keyword research in a practical way to try and give you the tools and tactics needed to help you up your game […]
Geofencing is a marketer’s dream. Are you up on this newer technology? It’s the perfect blend of digital media and location based advertising working together for local businesses. After all, what could be better than reminding your customers of a great deal when they’re right near your store? It works fairly simply….smartphone users with location-based […]
The Advantages of Campaign Monitor for Non-Profits Giving Tuesday is a charitable holiday held after Black Friday and Cyber Monday, and yet, only 18% of people are conscious of this event. Giving Tuesday’s obscurity can limit fundraising capabilities, making it harder to reach fundraising targets. Companies such as Campaign Monitor can help non-profits improve their […]
Social Media platforms do not remain static. They shift and evolve and as a marketer, it’s important to keep up. Here are recent changes I cover from Twitter, Instagram, and Facebook social media updates that have happened in the past two weeks! Stay abreast, sign-up for my weekly email updates! Twitter Twitter Now Filters DMs […]
In its quest to be the one-stop shop for social media, Facebook recently launched another tool called Messenger Day. Even though Messenger Day does bear many similarities to Snapchat Stories, it has unique features worth exploring that position it as a potential Snapchat rival. It’s worth noting that Messenger has 1.2 billion active users since […]
Is your website performing well and have you done a website best practice review lately? The ultimate goal of an inbound marketing campaign is lead generation. Your site can attract a lot of visitors, but if all they do is browse and leave, then your efforts have failed. To be successful, think of your website […]
7 Innovative Ways to Make Money Online With the world now more interconnected than ever, there are many obvious advantages – and disadvantages – thanks to these changes. The ability for anybody with an internet connection to enjoy entertainment, learn new skills, communicate in real-time across the globe, and even earn a living has […]
Even if you’re comfortable with digital marketing, the term “geofencing” might still be new to you. That’s okay because it’s new technology, but if you’re looking for targeted ways to use mobile marketing to boost your small business sales, it might be just what you’re looking for! What Is Geofencing? Geofencing is a type of […]