Category Archives: Podcast

4 gems often missing from social media marketing strategies

4 Gems Most Social Media Marketing Plans are Missing

In this episode I talk about the 4 things that most social media marketing plans are missing.  So, is this you?  You’ve got your plan and you are on certain social media platforms and trying hard to make social work but you’re not seeing the results that you want to see.  If so, I’ve got […]

maximize facebook live videos

Maximize your Facebook Live Videos with these Tactics

This episode is all about how to maximize your Facebook Live Videos.  You’ve jumped into doing Live’s and you do them regularly but are you using the videos to the fullest potential?  Many of us haven’t been but here’s a quick guide to doing just that.  You’ve worked hard on these, now use that content […]

lead-generation-with-facebook-and-instagram-stories

Using Instagram and Facebook Stories for Social Lead Nurture

This episode is all about Stories, Instagram Stories and Facebook Stories, and how you can use them for growing and nurturing leads for your business. In this Halftime Mike Podcast I’ll share key tactics and tips on how and why to use Instagram and Facebook Stories. Listen Now: Subscribe:  Halftime Mike on iTunes  | Android users […]

Digital Marketing Opportunities and Tools for Small Businesses

Digital Marketing Opportunities and Tools Guide for Small Businesses

As a small business owner, you likely feel you should be doing more online and implementing more digital marketing opportunities.  Having a digital presence is one of the best ways of building brand awareness and reaching a broader audience to grow your business sales. When you are just getting started, it may seem overwhelming to […]

7 Instagram Growth Hacks for Business Marketers

Interested in Instagram growth hacks for your business marketing?  I’ve got 7 that I think many are missing!  Instagram has become a powerful social media marketing tool in the past 1.5 years and is really posed to be the #1 go-to platform potentially in the next 2 years.  Yes, it may surpass parent Facebook in […]

Online Marketing Funnels and ROI

What are keys to online marketing funnels and ROI (return on investment) growth? That’s what every marketer wants to know, right? Ready to learn more about online marketing funnels and the different types of ROI you can and should aim for?  Sales is a key metric but there are other types of ROI to look […]

Creating Low Cost Videos for Lead Generation

Simple videos can be powerful for lead generation. Videos of any type, even low cost videos for lead generation, can be a scary thought for many small businesses but they truly are “doable” for nearly all businesses.  The KEY is that you need to have a plan! It does not need to require a professional […]

Game Plan for Social Media Lead Generation in 2019

In this podcast episode I dive into the strategy and the specific tactics businesses and organizations need for success in social media lead generation in 2019. Ready to dive in and learn about the digital marketing funnel strategy and the specific tactics for specific social platforms that are working in 2019?  If, so, you’re in […]

Determining ROI from Social Media and Web Marketing: What Metrics Matter?

In this episode of Live with Mike! I dive into an area that is sorely needed and often not setup well. I talk about, “What Metrics Matter? Determining ROI with your Social Media and Digital Marketing.” Ready to dive in and learn what metrics you can and should be tracking to truly determine ROI for […]

Top SEO & Digital Marketing Tips for Your Website for 2019

2019 is around the corner and it’s time to review and be sure you are implementing the top SEO & digital marketing tips for your website!  Is your website and digital marketing doing each of these items? It’s time for you to review and I’m providing the checklist and tools! Ready to dive in and […]