Category Archives: Podcast

Social Media Lessons from Hershey’s Chocolate World

Recently I visited Hershey’s Chocolate World in Hershey, PA, and I came away with appreciation and a number of valuable take-aways on how Chocolate World increases social media power, particularly with user generated content. Social Media has power for all businesses.  However, to expand and use the full power take creativity and strategy.  I came […]

YouTube and Pinterest as SEO Tools: Not Just Social Networks

It’s time to view YouTube and Pinterest as SEO Tools and not just as social networks!  What do I mean and how do you make this happen? In this episode I dive into the details of YouTube and Pinterest from a SEO, Search Engine Optimization, perspective. Let’s dive in! Listen Now: Subscribe:  Halftime Mike on iTunes  […]

Instagram’s Algorithm for the Feed Demystified

Are you wanting to know how the Instagram Algorithm really works and how you can know what posts you share for your business really matter? In this episode we look at the information a group of reporters where able to glean from direct access to the Instagram team all related to demystifying the Instagram Algorithm. […]

GDPR and Your Business: What you Need to Know

Are you ready for the GDPR in your business?   Cybersecurity remains a major issue for digital commerce world. In the U.S. cybercrime costs business owners millions of dollars every year and has even led to the collapse of several startups. Worse still, experts expect the situation to deteriorate even further. A report released in […]

5 Ways to Reuse Blog Content to the Max

Are you getting the most out of your blog content? How about I give you 5 ways to reuse blog content to the max?!? You spend hours on each post, researching information, looking up keywords, finding photos, creating graphics and all the other details that go into writing a  blog post. You publish, then you share […]

Life Lessons from the United Airlines New York City Half Marathon

Have you been to New York City?  Have you toured Times Square and Central Park? How about RUNNING 13.1 miles through New York City?  Now that’s a unique view! I did run New York City, and I had a great time!  This podcast episode is about my run, my training and the life lessons I […]

Recent Social Media Updates in this Halftime Mike Podcast

The topics covered in this week’s podcast are recent social media updates.  Social media platforms change all the time, as well as test new features, and marketers need to keep up! What worked last month may not be what works best this month! Join me as we dive in and keep you  up-to-date. Just a […]

Digital Marketing in 2018: What’s New Today

Digital Marketing in 2018, what matters now?  It’s an important question! Social Media marketing and digital marketing always evolve and shift. What’s new for 2018 and what matters now is different than what mattered last year…in some cases…and in some cases it hasn’t changed. The key is knowing the difference! Mike Gingerich dives in on […]

Live with Mike #2 for 2018: Tips for Instagram, YouTube, and Facebook Video

In this episode of Live with Mike on the Halftime Mike podcast we dive into tips for Instagram, Youtube, and Facebook Video. I dive into two key questions that came my way in the past week. Ready to dive in? Listen Now: Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher. Video Podcast: Live […]

Instagram Archiving & Instagram Highlights

Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.