Category Archives: Podcast

How to use SEO to Grow your E-commerce Business

How to use SEO to Grow your E-commerce Business

E-commerce has exploded in the past year and most likely you are here because you have an e-commerce store.  With the explosion of online shopping has come the intensity of competition to rank high in search results. So it’s critical to do the due diligence to use SEO to grow your e-commerce business. In this […]

Landing Page CTA improvements

Landing Page CTA Improvements to Increase Conversions

Landing pages on average convert at a rate of 9.7%, according to a HubSpot study.  What if you could double that rate with landing page CTA improvements?  Let’s look at some ideas on how! In this post, we outline key landing page CTA improvements you can make to improve the conversions on your website. Listen […]

Non Fungible Tokens for Entrepreneurs: A Guide to Growth

Non Fungible Tokens for Entrepreneurs: A Guide to Growth

The complex and often confusing world of blockchain is fast expanding and getting even more complicated.  The latest item to know about is called Non Fungible Tokens (NFTs).  I’ll dive into what they are and how you can begin to learn and get involved with this evolving market. Let’s dive into this episode to look […]

Podcast on emerging digital marketing tools for 2021

Emerging Digital Marketing Tools for 2021

Google Page Experience Update is coming. Here's all you need to know. From how it may impact lead generation, to tips to help you prepare for the changes.

the power of online reviews for businesses

The Power of Online Reviews for your Business

Google Page Experience Update is coming. Here's all you need to know. From how it may impact lead generation, to tips to help you prepare for the changes.

How to Increase Your Website Organic Traffic

How to Increase Your Website Organic Traffic

Google Page Experience Update is coming. Here's all you need to know. From how it may impact lead generation, to tips to help you prepare for the changes.

What is Parler and why it is growing as a new social media network

What is Parler and why is it growing as a new social media network

Google Page Experience Update is coming. Here's all you need to know. From how it may impact lead generation, to tips to help you prepare for the changes.

Details on the Google Page Experience Update algorithm change

Key Details on the New Google Page Experience Update Algorithm: What it means for Web Lead Generation

Google Page Experience Update is coming. Here's all you need to know. From how it may impact lead generation, to tips to help you prepare for the changes.

free app development cost calculator

Easily Determine App Development Costs with this Free Calculator

Does your business need an app and how can you determine what an app might cost?  There are multiple considerations when thinking about an app and how much app development might cost your business.  I recently was introduced to a pretty nifty and free app development cost calculator that I want to talk about today. […]

why excellence not perfection

Why Excellence not Perfection

Oftentimes we fail to launch and we fail to get things done because we hold out for something to be done absolutely right. We want it perfect. The reality is, however, that this failure to launch has severe negative consequences for our business and we need to pursue excellence not perfection in our efforts.   More […]

The Importance of Business Data to Business Success Today

The Importance of Business Data to Business Success Today

Business data is now more critical than ever. Data can help you improve your marketing, cut down on costs, and increase sales. Let’s dive into an overview of key data points and the importance of business data to business success today. Ready to dive in and look at data points you may need to dig […]

How to do a Simple SEO Audit on your Website

How to do a Simple SEO Audit on your Website

During the recent COVID-19 pandemic, many businesses realized they needed to rely even more heavily on their website for sales and marketing going forward.  Some found that they were not pleased with how their site showed up (or didn’t!) in search results.  If your business is one of those that wants to strengthen your organic […]

moving business processes online

Moving Business Processes Online

Businesses have been forced to look at how they handle operations, including moving business processes online, since the COVID-19 pandemic has closed many businesses and forced many others to work from home.  As we look at re-opening and ongoing work-from-home scenarios, businesses need to continue to adapt and find ways to allow business to continue […]

Pivot well in times of big change

Pivot Well in Times of Change

Video is a powerful marketing tool. Learn what types of video your business needs to create and share on social media to thrive in a competitive market.

Types of Video Your Business Needs and How to Create Them

Types of Video Your Business Needs and How to Create Them

Video is a powerful marketing tool. Learn what types of video your business needs to create and share on social media to thrive in a competitive market.

Offering deeper experiences online

The Need and Value of Providing Deeper Experiences Online

Today’s web user expects deeper experiences online.  They have experience with mobile apps and social media, and therefore are accustomed to a deeper, richer experience and have come to expect this online.  They want to take care of their requests immediately, themselves, and the best websites will provide this richer online experience.  So what exactly […]

How to Lead a Remote Team Successfully using the 3 T’s

Remote teams are here to stay and only going to continue to grow in use so the key for business owners and managers is how to lead a remote team! Remote teams have some similarities to traditional teams in the office together but also some very unique differences that demand different leadership practices. In this […]

The Business Value of Digital Etiquette

The Business Value of Digital Etiquette

There is business value in Digital Etiquette!  Quite simply, the way you communicate digitally matters. You are either making a positive deposit to a business relationship or you are making a withdrawal from a business relationship. This can have significant implications on your ability to sell and your ability to retain clients as well as […]

Make progress, not perfection

Make Progress not Perfection!

Too many great ideas never reach the public and have the impact they could because leaders fail to adhere to this productivity principle: Make progress, not perfection! I believe that perfection is the great enemy of innovation, entrepreneurship, and progress, both in life and business.  Far too often we get “stuck” on the final 10% […]

Why you should be a Leader, not a Boss

The statistics show proof that in any organization it is critical to sustained success for the top person to be a leader, not a boss.  In fact, a study has shown that most businesses are only 50% as productive as they should be. This is mainly because the leadership practices of the organizations are not […]