Category Archives: Search Engine Optimization

If you own a business with a website, you will want your site to be as visible as possible to people on the internet. This is ultimately where search engine optimization (SEO) comes into play. SEO targets free, direct traffic as opposed to paid or indirect traffic. There are many essential aspects in SEO — […]

Are you looking to attract more customers to your roofing business?  Have you considered at all why our business needs to use local SEO? While there are a lot of tactics you can employ to attract new customers, one of the main things you should focus on is local SEO. Local SEO can help your […]

More people are spending most of their time online as a result of the pandemic. Now is the right time for you to seriously think about boosting your content marketing workflow to improve traffic to your website. But don’t do it haphazardly because a poorly planned and ineffective content marketing campaign can negatively affect your […]

SEO (Search Engine Optimization) is important for every website or online business owner. Search engines are the primary source of online traffic and ranking high on search engine results is a great recipe for success. When it comes to SEO, one of the main goals is to increase traffic. The more people conducting searches are […]

A recent study has shown that the average US small business spends $497 per month on SEO services. Whether this rate seems affordable or expensive to you depends on the results you get from your SEO efforts. The fact is all SEO is costly if it doesn’t work. If you spend $100 to get rankings […]

It takes a lot of intentional effort to succeed in search engine optimisation. The company needs to employ different strategies to entice people to visit the website. However, successfully asking them to visit the page doesn’t mean the conversion rate will increase immediately. It’s also possible that the users will decide to close the website […]

Many businesses have started to realize the significance of Search Engine Optimization (SEO) and how it can benefit them. Besides its ability to prevent search results manipulation, SEO offers every website the basics of becoming easily discoverable and providing an effective user experience. The key is implementing expert SEO tips for real traction. When used […]

SEO is the cornerstone of any business’ marketing, and in 2021 it is becoming even more critical. As we exit COVID and move towards some sign of normality, most business owners need to face how to get their businesses back on track and start generating revenue. In Australia throughout 2020, most businesses were receiving the […]

Whether you’re just starting out or have an established business already, there is one key term that you should come to understand, and that is Search Engine Optimization or SEO. It’s critical to web success and growing your business audience through SEO. So, what is it and why is it very important for a business […]

Marketing is synonymous with the web now. We aren’t saying there is no place for offline promotion, but we all know your website has a huge say in the success or failure of most modern businesses. Part of that is ensuring that your website is set up with successful SEO. You may want to hire […]

One of the worst things that can happen to search engine rankings is toxic backlinks connected to your site.  You should know what toxic backlinks are, how to prevent them, and how to get rid of them.  Of course, you first need to find the toxic backlinks, something you can do through backlink analysis, using […]

With the surge of technology and the recent pandemic, many businesses have opened online venues where learning SEO can be of particular value. They use websites for advertising their product, connecting with the customers, and providing relevant information. However, competition in the online market is no less. Due to the increased availability and accessibility of […]

  If you have an Etsy shop, then you should have a perfect SEO strategy. Search Engine Optimization involves increasing search visibility by creating content, visuals, copy, and a slew of other factors. Though SEO mainly focuses on the Search Engine Results Pages (SERPs), an Etsy shop owner can employ the same strategies ensuring store […]

Do you have a good-looking and functional website for your business but not satisfied with its performance in terms of visibility and traffic? A website that is visually appealing but not seen by your target group of customers in their browsers is practically useless for any business owner. Do you know how to improve your […]

With most businesses and individuals using the internet to make a profit, having an online presence has never been more important. However, despite the internet being a vast space, it is a saturated market, so how do you set yourself or your business apart from other competitors? You obviously need more exposure to gain more […]

If you’re serious about generating more traffic and leads off your social media pages, here are tips to utilize SEO on social media that you can do today.

Search Engine Optimization (SEO) is a process that involves optimizing a website. This includes its content, tags, keywords, backlinks, site maps, and algorithms. It helps improve the traffic to your website and increase your rankings in searches. However as businesses start to become even more competitive in the digital arena, it works to your advantage […]

Sitechecker can help your business SEO efforts. Learn the features of this website SEO checker tool and how it improves your organic search performance.

Search intent is another dimension of the online marketing campaign that more businesses are taking into consideration. Search intent is the purpose or reason why people are doing searches on various topics. The goal of these searches is to find answers or information about a topic. Search engine optimization has long been an effective marketing […]

Google Page Experience Update is coming. Here's all you need to know. From how it may impact lead generation, to tips to help you prepare for the changes.