Category Archives: Search Engine Optimization

COVID-19 has affected almost all business strategies whether negatively or positively, including online marketing. One of the major effects of COVID-19 is that because of shut down measures, lockdown implications, as well as social distancing, businesses have adapted to the digital forum as much as they can. The sudden adaptation to this space has affected […]

It could be said that no industry in the world can avoid the necessary practice of having to deal with marketing, as this lies at the very core of almost every business model. Business is predicated on transactions taking place, and those rely on consumers having knowledge of the business, which takes you right back […]

If you’re looking to start generating more leads and money, then you need to know how to begin creating a digital marketing strategy. It is important to have a solid online presence that includes search engine optimization. With that said, here are tips to help you create a solid online presence that will generate money […]

If you have a company and you haven’t created a digital marketing campaign yet, you’re definitely missing out on reaching your target audience and, ultimately, increasing sales through the Web. There’s intense competition in the business world today, so boosting your visibility to potential customers is a must.  One way to increase your reach is […]

The banking sector has become very competitive in recent days. Many new banks are coming up, and new customers have to be sought out for a bank to stay relevant in the market. One way of reaching many customers in this era of the digital marketing revolution is through having SEO websites. Digital strategies and SEO must […]

In the 21st century, this digital world is becoming more diverse. From social media marketing, advertisements to promoting websites – it is challenging to pick one strategy. When it comes to building a business online, nothing beats search engine optimization (SEO). It is the process of improving your site’s visibility on the search engine results […]

Previously while using traditional marketing, small businesses often complained about the lack of a level playing field. The primary reason behind this was that promoting business was very expensive back in the day. Take the example of TV ads. Even today, a 30-second slot of TV commercials cost a whopping 115,000 dollars. Since a fair […]

Running a business can be a challenging undertaking, especially for beginners. This is one of the reasons why SEO has been there to help entrepreneurs become more visible in the digital world. And, just like how SEO revolutionized the world of e-commerce, this digital marketing method can also be a powerful tool for local businesses.  […]

Have you ever come across an article that recommended using expires headers? If you did, then you probably already know how important they can be for your website. Google, and other search engines, emphasized the importance of site speed and responsiveness for search rankings. Since all efforts of SEO are dedicated to ranking high in […]

Today, there’s an increasing demand for online business owners to have a successful SEO marketing agency in their team. This is because the need for SEO (search engine optimization) has been growing exponentially in the recent years. In addition, the number of people searching for products and services online has increased tremendously over the last […]

When it comes to running a successful business, having a fully functional website sits right at the top of the list. The term search engine optimization is often heard when you have a website or domain online. However, not everyone is aware of how important it actually is to the continuation of your website, or […]

These days, with the monumental rise of the internet, the best way for a business to grow is by building its online presence and increasing its brand awareness amongst online customers. There are various digital marketing strategies which can be used to do this but the most effective has been shown to be search engine […]

Typically, optimizing your website for ranking on search engines requires a lot of work. You may have everything in place at any point but SEO isn’t a one-time job. Rather, you shouldn’t rest on your laurels and have regular checkups for your website to ensure that it always stays in good shape. An SEO website […]

The world of business is extremely competitive, and no matter what industry you are in, you are sure to have countless competitors who are looking to blow you out of the water. Customers these days are spoiled for choice with the number of different options available to them. While in the past most customers sourced […]

In the modern business climate, any business venture’s survival depends on the sales made; an increase in sales means your revenue also increases. With many businesses having a digital presence in the online space, implementing a cutting-edge SEO strategy is crucial to your plan as it can turn out to be a primary key driver […]

With millions of websites, on the web, will your website stand out?  In 2020, it takes more than just a beautiful website to get noticed—you need to focus on SEO. Search engine optimization, or SEO, is the best way to grow your website organically, which leads to traffic, sales, and the elusive page one rankings […]

When it comes to digital marketing strategies, SEO (search engine optimization) is one of the main contenders. Since it helps businesses pump up their ranking on SERP (search engine results pages), SEO allows companies to get more exposure, attract new clients, and increase their revenue. With millions of SEO guides on the internet, it may […]

SEO is undoubtedly one of the fastest growing industries, and there’s a reason to it- more and more people are engaging with brands and products online. It doesn’t come up as a surprise as to why these businesses and corporations are looking forward to hiring an SEO agency. However, at the same time, it is […]

We all know that SEO is no piece of cake. It is a time-consuming yet rewarding practice. How can you learn more about SEO and be-up to date with the latest methods and trends? Simple! Learn from top SEO experts on twitter. In this article, I’ve compiled a list of 15 top SEO experts you […]

There are many ways to get links on your website. In most cases, it implies giving something in return. However, thanks to link-baiting, the webmaster receives external links without any conditions. Is it really possible to create and use link bait effectively? Let’s figure out. What Is Link Baiting? Matt Cutts of Google defines the […]