Category Archives: Search Engine Optimization

The world of business is extremely competitive, and no matter what industry you are in, you are sure to have countless competitors who are looking to blow you out of the water. Customers these days are spoiled for choice with the number of different options available to them. While in the past most customers sourced […]

In the modern business climate, any business venture’s survival depends on the sales made; an increase in sales means your revenue also increases. With many businesses having a digital presence in the online space, implementing a cutting-edge SEO strategy is crucial to your plan as it can turn out to be a primary key driver […]

With millions of websites, on the web, will your website stand out?  In 2020, it takes more than just a beautiful website to get noticed—you need to focus on SEO. Search engine optimization, or SEO, is the best way to grow your website organically, which leads to traffic, sales, and the elusive page one rankings […]

When it comes to digital marketing strategies, SEO (search engine optimization) is one of the main contenders. Since it helps businesses pump up their ranking on SERP (search engine results pages), SEO allows companies to get more exposure, attract new clients, and increase their revenue. With millions of SEO guides on the internet, it may […]

SEO is undoubtedly one of the fastest growing industries, and there’s a reason to it- more and more people are engaging with brands and products online. It doesn’t come up as a surprise as to why these businesses and corporations are looking forward to hiring an SEO agency. However, at the same time, it is […]

We all know that SEO is no piece of cake. It is a time-consuming yet rewarding practice. How can you learn more about SEO and be-up to date with the latest methods and trends? Simple! Learn from top SEO experts on twitter. In this article, I’ve compiled a list of 15 top SEO experts you […]

There are many ways to get links on your website. In most cases, it implies giving something in return. However, thanks to link-baiting, the webmaster receives external links without any conditions. Is it really possible to create and use link bait effectively? Let’s figure out. What Is Link Baiting? Matt Cutts of Google defines the […]

A few years ago, everyone recognized the benefit of listing their businesses in online directories. Posting in directories gave companies an opportunity to build an easy link back to their site and crawl up the ranks of the search engines. Today, many directories are spammy and can hurt rather than help SEO. With that in […]

A backlink associates or points one website back to your page. There may be several reasons why people go for backlinks, and one could be to provide a valuable citation or additional information to the audience of the site. Regardless of why website owners leverage backlinks, one thing remains certain: these greatly help in their […]

Every second, Google experiences nearly 40,000 searches, over 70 percent of which never go past the first page of the search results. These numbers alone are reason enough for you to worry about your SEO metrics. SEO is a major part of any marketing strategy. It also plays a significant role in the overall growth […]

When it comes to getting more traffic online, you usually have two big options: pay per click or SEO. Both options can be efficient, and both have their share of pros and cons. However, there are also cases when one method will be largely ineffective or unworkable for your particular website. This is why you […]

PR has always been a staple of any business for building up brand recognition and ensuring the public knows both who you are and what you provide. However, recent years have revealed the importance of SEO (search engine optimization) to boost brand recognition.  So when SEO & PR are combined, so really great things can […]

Conversion rate indicates the number of times that the visitors of your site perform what you intend them to do such as purchasing products or subscribing to services through your site. It can also be that your goals are categorized as microservices wherein you want them to sign up for email lists or create an […]

During the recent COVID-19 pandemic, many businesses realized they needed to rely even more heavily on their website for sales and marketing going forward.  Some found that they were not pleased with how their site showed up (or didn’t!) in search results.  If your business is one of those that wants to strengthen your organic […]

When you’re looking at digital marketing methods, it’s highly likely that, at some point, you’re going to come across the concept of reaching more customers through search engines like Google, Bing, and the like (though primarily Google.) Search engine marketing and search engine optimization are usually preferred as one of the most cost-effective ways to […]

Marketing your business is critical if you want to turn a profit and boost your profile. In today’s digital world, online marketing is the first-choice option for the vast majority of businesses. Indeed, the impressive ROIs and simplicity of campaign implementation mean that digital marketing can be a sure-fire way of increasing your profitability and […]

The internet is called the information superhighway for very good reasons. The influx of so many websites has made it possible for internet users from across the globe to find any information that they’re looking for. Apart from being a good source of information, the internet has paved the way for ecommerce companies to thrive. […]

The COVID-19 pandemic will almost certainly be the biggest story of 2020 and definitely one of the key events of the decade. Health facilities have been stretched beyond their limits in countries that were considered most prepared for a pandemic. The economic repercussions of the novel coronavirus have reverberated across the globe, with millions joining […]

Links can make a difference to your search engine ranking. Regardless of whether your website is big or small, whether you are just getting started with your website or you want to give it a boost, it’s important to always check the quality of your links. If you’ve got high quality links, you can be […]

Learning the basics and getting SEO right gives you a firm foundation for building your online presence as a freight business and doing so effectively. As a freight business, when moving into the digital world, the first thing you need is a website, and for this, you need to sign up for free website hosting […]