Category Archives: Search Engine Optimization

A few years ago, everyone recognized the benefit of listing their businesses in online directories. Posting in directories gave companies an opportunity to build an easy link back to their site and crawl up the ranks of the search engines. Today, many directories are spammy and can hurt rather than help SEO. With that in […]

A backlink associates or points one website back to your page. There may be several reasons why people go for backlinks, and one could be to provide a valuable citation or additional information to the audience of the site. Regardless of why website owners leverage backlinks, one thing remains certain: these greatly help in their […]

Every second, Google experiences nearly 40,000 searches, over 70 percent of which never go past the first page of the search results. These numbers alone are reason enough for you to worry about your SEO metrics. SEO is a major part of any marketing strategy. It also plays a significant role in the overall growth […]

When it comes to getting more traffic online, you usually have two big options: pay per click or SEO. Both options can be efficient, and both have their share of pros and cons. However, there are also cases when one method will be largely ineffective or unworkable for your particular website. This is why you […]

PR has always been a staple of any business for building up brand recognition and ensuring the public knows both who you are and what you provide. However, recent years have revealed the importance of SEO (search engine optimization) to boost brand recognition.  So when SEO & PR are combined, so really great things can […]

Conversion rate indicates the number of times that the visitors of your site perform what you intend them to do such as purchasing products or subscribing to services through your site. It can also be that your goals are categorized as microservices wherein you want them to sign up for email lists or create an […]

During the recent COVID-19 pandemic, many businesses realized they needed to rely even more heavily on their website for sales and marketing going forward.  Some found that they were not pleased with how their site showed up (or didn’t!) in search results.  If your business is one of those that wants to strengthen your organic […]

When you’re looking at digital marketing methods, it’s highly likely that, at some point, you’re going to come across the concept of reaching more customers through search engines like Google, Bing, and the like (though primarily Google.) Search engine marketing and search engine optimization are usually preferred as one of the most cost-effective ways to […]

Marketing your business is critical if you want to turn a profit and boost your profile. In today’s digital world, online marketing is the first-choice option for the vast majority of businesses. Indeed, the impressive ROIs and simplicity of campaign implementation mean that digital marketing can be a sure-fire way of increasing your profitability and […]

The internet is called the information superhighway for very good reasons. The influx of so many websites has made it possible for internet users from across the globe to find any information that they’re looking for. Apart from being a good source of information, the internet has paved the way for ecommerce companies to thrive. […]

The COVID-19 pandemic will almost certainly be the biggest story of 2020 and definitely one of the key events of the decade. Health facilities have been stretched beyond their limits in countries that were considered most prepared for a pandemic. The economic repercussions of the novel coronavirus have reverberated across the globe, with millions joining […]

Links can make a difference to your search engine ranking. Regardless of whether your website is big or small, whether you are just getting started with your website or you want to give it a boost, it’s important to always check the quality of your links. If you’ve got high quality links, you can be […]

Learning the basics and getting SEO right gives you a firm foundation for building your online presence as a freight business and doing so effectively. As a freight business, when moving into the digital world, the first thing you need is a website, and for this, you need to sign up for free website hosting […]

With eCommerce stores and online presence becoming more crucial each day to keep your business competitive, having an exceptional website is now one of the most valuable commodities in all industries. In fact it is one of the only ways to drive more leads and boost conversion rate optimisation. But having an exquisitely designed website […]

In fair weather or foul, staying one step ahead of the competition makes all the difference. One of the hardest truths in business to swallow is that it doesn’t matter how great you are if nobody knows you exist. It doesn’t matter how much effort you put into refining your product, training your staff or […]

If you run or are a part of a small or medium-sized company or business, you might be looking into different ways to market yourself. One of those ways is through SEO or Search Engine Optimization. This makes use of keywords to attract and connect users and consumers with you and the products or services […]

Search Engine Optimization has become one of the most effective marketing strategies for vacation rentals. You can utilize various Airbnb SEO principles to increase your traffic, reach, and revenue. Because this particular industry is rapidly evolving, it is vital to keep up with trends to get to the top. Although this does require some time, […]

Optimize your website to be found in top Google search results. Try these 7 free web browser extensions for SEO help you find keywords, link data and more.

It’s undeniable that we are living through a time that will feature prominently in the history books. Not only is the world faced with a virus more threatening than one in living memory, but a vicious oil war is wreaking havoc on the world’s economy, and the plague of locusts in East Africa all but […]

We live in times where we can access any kind of information should we wish, at any given time. From futile passing thoughts along the lines of “how long is an earthworm” to deep existential questions like “why are we here?”  We have the tendency to go down the rabbit hole hopping from one random […]