Category Archives: Digital Marketing

From organizing marketing strategies and campaigns to planning the roll-out of a new website, digital projects come in many forms. For those with experience in this field, it’s commonly accepted that not everything will go as planned: some deadlines may be missed, opportunities for improvements overlooked, and even forces of nature may sometimes derail progress […]

It’s simple enough to start a marketing campaign on the internet. The problem is, campaigns without optimizations are rarely successful so it is valuable to review tips for Internet marketing optimization. You aren’t alone if you don’t see any returns from your online marketing efforts. Reports show that only 22% of marketers are satisfied with […]

Blogging has become one of the best and most effective ways to share content online. Through blogging, you can express your feelings, send out a message, or seek to sell a product or service to consumers. It’s truly a great method to “speak” out to people without doing so verbally, all while ensuring your message […]

With remarketing, a lost lead should not mean a lost customer. Follow these steps and recommendations to increase conversions and grow your business.

When you’re looking at digital marketing methods, it’s highly likely that, at some point, you’re going to come across the concept of reaching more customers through search engines like Google, Bing, and the like (though primarily Google.) Search engine marketing and search engine optimization are usually preferred as one of the most cost-effective ways to […]

SMS marketing offers high conversion rate and low starting cost. Try these 6 effective text message marketing tactics to boost response rates and ROI.

 The business industry is changing every year. To stay relevant, you need to explore digital marketing as a whole, but more so the key area of content marketing. In fact, the vast majority of multinational companies, such as Microsoft and P&G, are already doing this. Content marketing when done right can have many great benefits […]

Most businesses today invest in one or more forms of marketing and automation software. Marketing and automation platforms ease your workload while improving your efficiency handling marketing data. These survey statistics reveal that marketing automation has helped 63% of companies outperform their competitors. With marketing and customer management being a multifaceted challenge, it’s no surprise […]

Learning the basics and getting SEO right gives you a firm foundation for building your online presence as a freight business and doing so effectively. As a freight business, when moving into the digital world, the first thing you need is a website, and for this, you need to sign up for free website hosting […]

Digital marketing is nothing new; it’s been around since the internet first burst onto the scene. However, it is only in recent years that companies have started to take advantage of the digital marketing potential for their brand. Now, there is a personality to company accounts rather than merely being a faceless entity. These brands […]

Chatbots or bots are computer programs that aim to provide a level of automation to repetitive tasks. Such a task is the mimicking of human conversation. You will notice chatbots in some websites, where, upon your first visit a chat window pop ups within seconds. Most of these chats include a message asking how it […]

As a business owner, you can professionally stream live videos like a veteran with the online video StreamYard app. These are the key features of StreamYard.

  You might have heard the term “influencers” recently, and wondered what exactly they are. Social media influencers are quickly taking over the world, and they can be considered one of the most beneficial tools for businesses. In this article, we are going to talk about all thing’s influencer related, so you can fully understand […]

Whether you’re an online-only business or a bricks and mortar retailer with online shopping options, maximizing web sales is a sure-fire way to boost your profitability. With numerous ways to enhance your online profile, increase traffic, and convert users into customers, growing your web sales needn’t be as complicated as think. To get started, take […]

There’s a lot more to social media than branding and engagement. Used correctly, it can also increase sales. In their 2016 marketing census, E-consulting rated the marketing channel as one of the top five for generating solid returns.  It’s safe to say that social media is only getting bigger, and a few well-placed posts can […]

If you’re a business operating on Instagram, there are a few things you should know about successful Instagram video marketing tips for the platform. As one of the largest social media hubs on the web, Instagram is the perfect place to find new customers for your brand, but you won’t get anywhere if you don’t […]

Publishing and creating great website content is an excellent way to get your website ranked in the search engines, but how can you ensure what you are putting out is of the highest quality? While many different aspects go into a great piece of content, here are some of the most important.  Understand Your Audience  […]

The field of law requires great precision and accuracy, and there’s no room for gaps such as with your digital marketing for law firms. As an attorney, you need to ensure that there are no nuances in your practice or anything that can jeopardize your reputation. In simpler terms, you need to stay clear of […]

With quite literally billions of people using social media worldwide, no business (big or small) can afford to ignore the importance of a strong social media strategy.  What about you? Is your business invested in harnessing the power of social media?  Let’s take a look at 5 powerful ways that social media can help your business!   […]

Marketing a business with effective marketing strategies is a daunting task, especially in modern times, where consumers are constantly searching for something unique in their experiences with any brand.  Are you willing to take up the job of coming up with marketing strategies for your business?  Well, if yes, you must learn a few of […]