Category Archives: Digital Marketing

Updates for Facebook, Instagram, and SnapChat through August 8th

Summer is going fast! In my world, I wish it would last longer.  I just got back from the beach in North Carolina and I’m wondering what it would take to live there year ‘round!     Enough of my ramblings, August is here and we have some new social media updates to share with […]

YouTube and Pinterest as SEO Tools: Not Just Social Networks

It’s time to view YouTube and Pinterest as SEO Tools and not just as social networks!  What do I mean and how do you make this happen? In this episode I dive into the details of YouTube and Pinterest from a SEO, Search Engine Optimization, perspective. Let’s dive in! Listen Now: Subscribe:  Halftime Mike on iTunes  […]

Tips for Viral Success

Going viral is the new buzz word on different social media platforms. There are different types of content….video, posts articles or ads that have the potential to go viral. Many brands are doing all they can for their posts or content to achieve the viral title. Whether it’s on Facebook or Twitter, you need to […]

Instagram’s Algorithm for the Feed Demystified

Are you wanting to know how the Instagram Algorithm really works and how you can know what posts you share for your business really matter? In this episode we look at the information a group of reporters where able to glean from direct access to the Instagram team all related to demystifying the Instagram Algorithm. […]

GDPR and Your Business: What you Need to Know

Are you ready for the GDPR in your business?   Cybersecurity remains a major issue for digital commerce world. In the U.S. cybercrime costs business owners millions of dollars every year and has even led to the collapse of several startups. Worse still, experts expect the situation to deteriorate even further. A report released in […]

How Content Can Engage Readers and Boost Brand Awareness

Content is capable of doing a lot of things. It can boost engagement, raise brand awareness, and drive sales. Marketers have acknowledged the fact that quality and informative content is the key to a customer’s heart, and, as a result, many brands in 2018 like to consider themselves as content producers and publishers. In fact, […]

5 Ways to Reuse Blog Content to the Max

Are you getting the most out of your blog content? How about I give you 5 ways to reuse blog content to the max?!? You spend hours on each post, researching information, looking up keywords, finding photos, creating graphics and all the other details that go into writing a  blog post. You publish, then you share […]

8 Ways To Digitally Market Your Small Business

The long-term success of your small business depends largely on attracting and keeping a loyal customer base. Without the dedicated advertising resources of a large-scale company, you have to figure out how to market your business successfully without devoting all your time and resources to that task. Here are some effective methods to help promote […]

Digital Marketing in 2018: What’s New Today

Digital Marketing in 2018, what matters now?  It’s an important question! Social Media marketing and digital marketing always evolve and shift. What’s new for 2018 and what matters now is different than what mattered last year…in some cases…and in some cases it hasn’t changed. The key is knowing the difference! Mike Gingerich dives in on […]


Emotional Intelligence Factors for Contagious Content

Emotional intelligence is about reaching people through your digital marketing to engage their interest, connect with them, and prompt them to act. Use these emotional intelligence factors to create effective compelling content that resonates with your audience.