Category Archives: Digital Marketing

Any content you publish needs to fit into a strategic plan. 6 reasons why well-thought-out website content strategy helps you achieve your marketing goals.

Ever heard people say social media and video content are the future of marketing? They’re only half-way right. The truth is, they’re already rocking the world today! Don’t waste time and start making compelling social media marketing videos! Not sure where to start or which factors to consider when making online video content? Don’t fret, […]

Be better than your competitors. Should your business run Facebook ads? Top 3 reasons why to use Facebook ads for business and how to get started.

In a survey given to 1000 people, roughly 90% said they found personalization more appealing. And 80% said they would more likely shop at a business that offered more personalization. Modern marketing is personalization. The better you know your core customer, the better your business will do. It’s that simple. Your business doesn’t have to […]

Have you been writing your blog for some time now? Perhaps you are keen to gain a wider audience or start making an income from it? The stumbling block is that you are struggling to attract new readers and get those page views. If you have used every SEO tip you have read and are […]

It’s no secret that growing a business can be difficult. You need a good, viable idea and then from there, you need to be able to define your target audience and prove that you have something valuable to provide for them. You may be providing a service, product or information but the same principle applies […]

There are clear differences between social media platforms. Here’s why understanding these differences can be beneficial for your marketing campaigns.

Did you know that the average person spends over three hours a day on their mobile device? Time spent staring at a phone screen has replaced so many hours that were spent in front of the television or by a radio in years past. Because of this, marketing strategies have shifted toward a more mobile-focused approach. These […]

Enticing a potential client to visit your site is just the beginning of a long journey between you and them.  If you think about your own personal shopping experience, it takes more than one site visit to truly convince you to let go of your hard-earned cash and buy a product or avail of a […]

If there is one question that most business owners constantly have in mind, it’s ‘how can we convert leads into sales?” Getting leads isn’t easy, but it’s definitely much simpler than it was 20 years ago. Now, any company has a website and pages on all the different social media platforms, and with that comes […]

You know how vital generating and managing leads is for your business. In any company, actually having business is the most crucial facet. Generating leads online is likely an important side of your lead generation strategy, whether it is via your website or from email lead generation. Without any variety of leads, either online or […]

In a world where technology runs things, being left behind is the last thing you want, especially if you’re an entrepreneur. Investing in internet marketing is one of the best ways to promote your business and sell it to a larger audience within your local area as well as beyond the borders. Internet marketing is […]

You know how vital generating and managing leads is for your business. In any company, actually having business is the most crucial facet. Generating leads online is likely an important side of your lead generation strategy, whether it is via your website or from email lead generation. Without any variety of leads, either online or […]

Small business owners can sometimes feel crowded out by the larger companies that are able to advertise across a number of channels at once, paying through the nose to draw in more consumers. For companies with multimillion-dollar marketing budgets, digital marketing can feel like a monopolizing joy, taking over web pages with well-designed and well-targeted […]

YouTube Ads for your Business. Learn what types of YouTube video ads your company can use and 3 quick tips for creating and a YouTube ad for your business.

Selling successfully on the Internet is all about being visible. But this is easier said than done, considering that there are millions of businesses showcasing products or services similar to yours. The best approach is to come up with the right marketing mix that boosts your online visibility. Of course, you cannot skip SEO because […]

There is no denying that we now live in a world very much dominated by the online space. We do so much online these days. We share our lives through the power of social media, and sharing pictures and day to day musings. We shop online, expecting the next day or even same day delivery. […]

Are you looking to get more customers online? This is an area of business that many companies struggle with and it can be hard to know how to boost online lead generation as it is so competitive online. It can be challenging enough to get people to visit your website when the search engines are […]

From organizing marketing strategies and campaigns to planning the roll-out of a new website, digital projects come in many forms. For those with experience in this field, it’s commonly accepted that not everything will go as planned: some deadlines may be missed, opportunities for improvements overlooked, and even forces of nature may sometimes derail progress.  […]

Dark Social: What It Is and What to Know. Here’s what you can do to help understand where your traffic is coming from to help allocate campaign budgets.