Every business needs to develop and grow to be successful, and email marketing is still one of the most effective ways of achieving this. Although spammers may have given it a bad name, email, when used correctly, is still one of the best methods of reaching more potential customers and maintaining your customer base.
While marketers were eager to announce that email was dead just a few years ago, this has proven to be far from the truth. With the right strategies and techniques, you can gain excellent results from marketing emails. Read on to discover how to make a success of your email marketing campaign.
If you send marketing emails to your potential customers without asking their permission first, there’s a much higher risk of the information being sent straight to the spam folder. Sending an initial email asking people to sign up to your newsletter or placing a link to your site or social media that they can use to sign up themselves is important. This way, your recipients will be aware that you’re going to get in touch and will be expecting your email to appear in their inbox. You can use handy tools such as theemailfinder.co to verify emails on your list, but be sure to get in touch and introduce yourself and your company first.
Humans are psychologically wired to prefer structure and routine – even the most spontaneous of us feel more secure when we know what to expect. In marketing, a schedule is important – sending emails on the same day and time per week will get your readers into the habit of checking as they know exactly when it is going to arrive in their inbox. As a result, you are likely to experience a better return on your marketing investments since your messages are less likely to be missed.
When sending off marketing emails, it can be tempting to write a headline that your readers are going to be unable to resist clicking on. However, it’s important to ensure that you don’t fall into the trap of click-bait. If your subject line is not representative of the context of your email, your readers will quickly begin to distrust your brand. It’s far better to choose a slightly less enticing headline that’s honest!
The key to a successful email marketing campaign is to get to know your readers on a personal level. A very simple and effective method of doing this is to find out their name so that you can address them by it in all communications. In your marketing emails, ask your customers questions about themselves and encourage them to reply; this will help to strengthen your relationship and enable you to learn information that may come in handy in the future, for example for recommending personalized products and services tailored to their preferences.
Email marketing is far from dead, but it must be used correctly to get good results.