Category Archives: Business Strategy & Growth

Cost-Effective Ways to Increase Brand Exposure

Cost-Effective Ways to Increase Brand Exposure

One of the most important aspects to ensure business success is effective brand promotion. This is because when more people are aware that your brand exists, then there is a great chance for you to gain a fair share of the market as soon as your target users become converted into paying customers. Following this, […]

How to Name your Store

How to Name your Store

If you’ve always dreamed of opening your own store, one of the first things you need to do is come up with a catchy name for your business. The name you choose should be unique and memorable so people can find it easily by searching for it online. However, snappy, memorable names are often hard […]

why digital marketing is important for small business

6 Reasons Why Digital Marketing is Important for Small Business

As a small business owner, you are already well aware of how important marketing and getting the word out about your product is. You need it to reach the masses, and people have to know to visit your storefront, or buy your wares online – if it’s not on their radar, then it’s a done […]

5 Ways to Make Your Brand Stand Out from the Competition

5 Ways to Make Your Brand Stand Out from the Competition

Building a strong brand is the key to success in the current competitive business world. Regardless of how fantastic your product is, being successful in business needs great branding. Excellent branding will position your company as an industry leader and boost customers’ loyalty. However, standing out from your competition requires that you integrate a creative […]

Why NetSuite for business management solution

Reasons NetSuite Might be Your Business Management Software Solution

Startups and growing businesses often struggle to create a reliable business infrastructure that supports rapid and efficient growth. The majority turn to basic accounting solutions, such as Quickbooks and Xero, and secure a CRM to manage the business database. However, business needs are dynamic, forcing companies to deploy technology solutions that meet demands. The need […]

The Efficient Entrepreneur: How To Stop Money Needlessly Leaving Your Business

The Efficient Entrepreneur: How To Stop Money Needlessly Leaving Your Business

Whether you’ve recently launched a startup or have had to adapt as a result of COVID-19, keeping a tight grip on your finances is vital. This is called being an efficient entrepreneur. The economy has taken a major hit, and it will impact your sales for some time to come. Reduced overheads are the only […]

8 Ecommerce Tech Trends to Watch Out For 

8 Ecommerce Tech Trends to Watch Out For 

Technology is always innovating, and the latest ecommerce tech trends are no exception. There have been significant developments in many areas. Each contributes to driving more traffic via this funnel than ever before. With the pandemic also restricting access to shops and everyday resources, an online presence has also never been more critical for businesses.  […]

How to Grow Your Business Quickly

How to Grow Your Business Quickly

As if starting a business from scratch isn’t daunting enough, many aspiring entrepreneurs find themselves stuck not long after they’ve established their startups. In the world of business, it’s nowhere near enough to merely start a business. Failing to scale the business is equivalent to witnessing its death. In a world where everyone is running […]

Why Software Development Is Beneficial For Small Businesses

Why Software Development Is Beneficial For Small Businesses

The thing is, there was once a time when software development services were considered pretty expensive – even a luxury for small businesses. At that time, having your own software meant that you needed either to have a lot of money saved up or to partner with a certain company in order to get that […]

Factors to Consider in Pivoting Your Business

Factors to Consider in Pivoting Your Business

As unfortunate as it sounds, many businesses have closed this year due to the pandemic. Some businesses are struggling to stay afloat. According to a recent pollfrom the U.S. Chamber of Commerce, in July this year, numerous small businesses have either permanently or partially closed. This, of course, not only resulted in the spike of […]

How to Ensure Your Business Grows during Downturn

How to Ensure Your Business Grows during a Downturn

It can be hard enough running a company from day to day, without the added stresses of an economic downturn or a global pandemic. At the moment, many people are being forced to work from home. Some companies have been put on hold, while others have been trying to diversify.  It’s important to look at […]

Effective Business Strategies To Cope Up With The New Normal

Effective Business Strategies To Cope Up With The New Normal

There is no doubt that the coronavirus pandemic has brought so many challenges in our daily lives. It took a heavy toll on businesses, causing a domino effect on both small and large scale entrepreneurs and business owners, and forcing business strategies to change. Widespread news detailed how many laid-off employees applied for unemployment benefits […]

Executive Search Tips: How To Hire The Top Candidates In An Industry

Executive Search Tips: How To Hire The Top Candidates In An Industry

Every company needs the right employees to achieve its goals. When hiring people, companies opt for top candidates in the industry to fill strategic positions. The reasons are pretty obvious—such employees are not just productive, but they also give the company a high return on investment. They also have a positive impact on the company, […]

why excellence not perfection

Why Excellence not Perfection

Oftentimes we fail to launch and we fail to get things done because we hold out for something to be done absolutely right. We want it perfect. The reality is, however, that this failure to launch has severe negative consequences for our business and we need to pursue excellence not perfection in our efforts.   More […]

6 Tips to Improve Your Online Store’s Search Traffic

6 Tips to Improve Your Online Store’s Search Traffic

With so much shopping now being done on the internet, there has never been a better time to open an online store. To get the most traffic to your site, you will need to put in some serious work, as boosting your traffic usually means boosting your sales.  There are various tactics and marketing methods […]

5 Reasons Why Coronavirus 2020 Is A Good Time To Start A Business

5 Reasons Why Coronavirus 2020 Is A Good Time To Start A Business 

COVID-19 has taken the world by storm, and as it continues, the world is likely to move into an economic recession, at least in multiple industries. This has already led to significant unemployment problems. However, this may also be an excellent time to be make a transition, become financially independent and start your own business. […]

Proven Ways to Boost Sales for Your Business

Proven Ways to Boost Sales for Your Business

Sales is a hugely important facet of all businesses and looking for ways to increase the performance of your sales department is an absolute must. It takes huge effort and dedication in order to succeed in the hugely competitive sales world. Every single person who is linked to your business’s sales has to implement the […]

3 Must-Use Marketing Methods to Boost Brand Awareness

3 Must-Use Marketing Methods to Boost Brand Awareness

Before your target audience can engage with your business, they need to be aware of your brand.  The need to boost brand awareness is the first step in any sales funnel, so it should be one of your top priorities. Many business owners assume that people will stumble across their brand when they’re looking for […]

Top Ways to Generate Leads for your Small Business

Top Ways to Generate Leads for your Small Business

For small business owners, generating leads to grow their businesses is crucial. With several competitors popping up in your field, it’s necessary to broaden your customer base to survive. Now, if you’re in a market niche with fewer business rivals, it’s still essential to focus on business growth. If your business industry is lucrative, it’s […]

The 5 Reasons Organic Internet Marketing is the Key to Online Success Organic Internet Marketing - Source: Pixabay.com Growing the volume of relevant visitor traffic is a fundamental objective of any website. But no business has an unlimited budget for any form of marketing, let alone Internet marketing. For this reason, you should explore the different techniques at your disposal to grow the volume of unpaid, organic traffic your site receives. Organic online marketing relies on authentic, value-based, and natural tactics to generate awareness of your website. It stands in contrast to inorganic methods where you spend on paid advertising and sponsored posts. Organic digital marketing is a powerful tool for growing your site’s profile for the following reasons. Long-Term Engagement Inorganic marketing may give you a huge surge in traffic when your ad or sponsored post is up. However, once the ad or sponsorship period ends, there’s an instant collapse in the number of site visitors. Its effect, while beneficial, is temporary. Organic marketing has a much more gradual growth curve but is more reliable. You are less likely to see a sharp rise and a drop in organic traffic. It allows you to cultivate a loyal following by demonstrating to users your values, personality, and consistency. With that, you build a strong, emotional bond between your visitors and brands that could lead to profitable repeatable transactions. Brand Trust and Authority You can buy ads, but you cannot buy trust. At best, ads bolster trust if they ride on your already established authority. Trust is something that takes time to grow and nurture. Whether on search engines like Google or social media platforms such as Facebook, ads are clearly labeled as such. Consumers will know when they are reading a paid ad, and this can diminish the trust they have in what you have to say. For instance, the top organic search result on Google Search will receive substantially more clicks than the top ad for the same query. Organically ranking your site on search results is no easy task. It can take weeks and months of painstaking effort. But the payoff in trust and authority makes it more than worth it. Powerful Tool for Customer Engagement The process of building organic traffic over the long-term requires that you create and strengthen relationships with site visitors. As you actively engage with users on email, contact forms, blogs, live chat, and social media pages via relevant quality content, you’ll be building close-knit ties in the process. Such relationships are the precursor to long-term brand loyalty. Your visitors, over time, see you in the same way they do a close acquaintance and dependable advisor. Even when you are explicitly selling a product to them, they are bound to give your sales pitch much greater weight than they would a competing site. All of this benefits your bottom line. Develop a Real, Authentic and Relevant Audience Inorganic marketing is often highly focused on quickly closing a sale. It will go straight to describing the merits of the product with the goal of compelling a consumer to buy. While this approach may realize actual sales, it doesn’t create an authentic connection with users. Organic digital marketing, on the other hand, adopts a steadier path by providing useful, relevant, and valuable content to readers. With that, you gain an audience that first views you as an authentic subject matter expert before they see you as a seller. Cost-Effectiveness Paid ads such as pay per click (PPC) campaigns are an effective approach to placing your products and services in front of relevant audiences quickly. They may be especially important shortly after your website goes live. At that point, few people know of your site’s existence, so paid ads can provide that initial publicity. However, paid ads can become very expensive, very fast. Except for organizations with deep pockets, relying on paid traffic alone isn’t affordable or sustainable. Organic marketing is a more cost-effective strategy for increasing awareness and boosting engagement. You take time to invest in great content and that draws users naturally and builds your brand. Overall, organic digital marketing delivers better results in the long term.

The 5 Reasons Organic Internet Marketing is the Key to Online Success

Growing the volume of relevant visitor traffic is a fundamental objective of any website. But no business has an unlimited budget for any form of marketing, let alone Internet marketing. For this reason, you should explore the different techniques at your disposal to grow the volume of unpaid, organic traffic your site receives with a […]