Category: Small Biz Tools

Efficient Job Posting And Hiring With ZipRecruiter

December 8, 2015
At some point it happens in all businesses. In order to grow, you need to hire and you want the best people for your roles. The hiring process often lands upon managers and small business owners who already have many tasks on their plate. In the past job postings were handled mostly by newspapers. Over time, […]

Hiring Digital Workers for your Team: The Interview Process

December 3, 2015
Are you responsible for interviewing and hiring your team members? Including hiring digital workers? Are you using VA's (Virtual Assistants) or long-term contractors? How do you interview when you can't physically "meet" someone? It's all about digital techniques to vet potential hires in this digital age! This is Part II of Hiring Digital Workers.....the Interview Process. In the […]

5 Items Every Business Owner Should Invest In

December 1, 2015
Since its conception, the online digital landscape has gone through many changes. Businesses need to keep up with theses changes by developing an integrated marketing strategy, improving website design, and utilizing social media tools. I'll outline 5 keys I believe every business owner should be investing in for success on the web: Responsive Website A […]

The Perfect Backlink

November 26, 2015
Building the perfect backlink to your website is a powerful way to achieve higher page rankings and web traffic. Use these tips below to get higher traffic to your site: Use high authority links: These links are from .edu, .gov or top publisher sites. Google looks for high-authority links when it crawls the web, and […]

Transform Email into a Team Productivity & Collaboration Tool with Hiver

November 24, 2015
Increasing productivity can be overwhelming for small and medium-sized businesses. Customer Relationship Management tools may be feature-rich, but also overkill for a 3-10 person team. But what if a tool a team is already using could be transformed into a workflow and customer support system? Introducing Hiver for Small and Medium-Sized Businesses. It’s a web […]

Hiring Digital Workers for your Team: A How To Guide

November 19, 2015
Is part of your team virtual and not resident in the same physical office? Are you using VA's (Virtual Assistants) or long-term contractors? How do you hire when you can't physically "meet" and interview someone? It's all about digital techniques to vet potential hires in this digital age! In this episode of the Halftime Mike podcast, […]

WaveApps Accounting Software

October 13, 2015
WaveApps is a fast, simple and incredibly capable way of managing your small business accounting online. It's similar to Quickbooks Online, yet totally free! To sign up, a business name, email and street address are all that’s needed. WaveApps takes care of: Accounting Invoices Payroll Additionally, WaveApps connects with many banks and credit unions nationally, […]

Getting Found Online: Local Search Optimization Tips for your Business

October 8, 2015
Are you doing local and regional business? Are people and businesses coming to your location to do business? How are you appearing in local search engine results? Keys for local search are coming up for your website but ALSO IN KEY LOCAL DIRECTORIES! How do you do this?  I dive in and explain a way... […]

Canva: The Online Marketer's Best Friend

October 6, 2015
Canva is a social media marketer’s best friend. In a matter of minutes, Canva allows you to create beautiful (and free) images for content marketing and social media posts. Canva is the key to creating images for professional social media launch points. It’s a much simpler tool than the designer standard PhotoShop by Adobe and […]

Web Tools for Remote Team Collaboration

September 10, 2015
The web is changing how we work! According to a infographic from Highfive, there was a 79.7% increase in the number of remote workers between 2005 and 2012, and that number just keeps jumping higher today (Infographic below) The key is how you collaborate and communicate...and with the web, that often means tools.  What web tools for collaboration, project […]

Web Tools for Productivity: The Shift to Business in the Cloud

September 3, 2015
Times have changed!  The "cloud" has evolved for business technology users. In particular, software has evolved, shifting from computer software to web software. What we used to need to do with 5 CD's to install on a computer is now available online, anytime, AND on our phones! In this livecast recording, we dive into web tools for […]

Facebook Videos: How to Create Optimized Videos with Apps

June 5, 2015
What is currently the post type on Facebook that gets the most reach? Did you know it's video? Do you know what type of video and how to make those videos? Did you know YOU can make those videos? In this podcast episode I dive into the details of successful Facebook video creation. Listen Now: […]

Animate Your Business with Animatron.com

May 19, 2015
Wondering through the masses of websites that are offering free or paid services can be maddening even for a seasoned web marketing veteran. After all, who has the time to tinker with every new tool that might be of use to your business in marketing and selling online? Nobody does. I’ve taken the time to […]

3 Free Video Conferencing Tools for Business

May 5, 2015
Video conferencing gives businesses a way to bring teams together outside of the traditional office meeting.  It also allows a regional business to expand nationally or even internationally with "in person" meetings online.  This technology is growing in use and features, and small businesses would be wise to brush up on the potential tools available! […]

Make Your Lead Follow Up Easy With Hubspot Sidekick

April 14, 2015
Hubspot is well known for their online marketing software, and their tool, Sidekick, provides another way to make business marketing life easier.  Sidekick integrates with Gmail and other email clients and is available for users of the Chrome browser, as well as for iPhones and iPads. Overview of Features: Displays contact profile information for any […]

Gmail Tricks and Tips

March 22, 2015
Every small business owner or marketing manager is regularly on the lookout for online tools that streamline the daily workflow and increase productivity. When it comes to achieving those goals, there seems to be no limit to Gmail’s ability to deliver. Try some of these great Gmail tricks and tips to help keep marketing objectives […]

How to Maintain your Privacy Online

January 21, 2015
I've always said that the web changes quickly.  The tools, methods, and capabilities of online tools never cease to evolve. One area that is really evolving is online ads and the technology behind them that tracks, learns, watches, and educates companies on your behavior online.  Yes, being anonymous online is not as easy as one […]

Content Curation and Web Traffic with Sniply

January 16, 2015
Advancements in technology happen all the time. When a "point of pain" is addressed with a new technology solution, it's always time for celebration.  I'm celebrating this new service, Sniply, for the pain point it solves for businesses using social media! Snip.ly is a service which allows you to have the power of social media […]

Google Search Shortcuts for Saving Time

December 7, 2014
I'm all about saving time! Being efficient is HUGELY important to me.  I'm definitely a GTD (Get Things Done) kinda guy and I love shortcuts to help me accomplish more faster. I've been stacking up some Google shortcuts and I thought it was about time to compile and share a few! Did you know that […]

Smartphone Apps for Business: Should your Business Have One?

November 14, 2014
The statistics continue to astound… 90% of American adults have a cell phone (Pew Research 1/2014), As of the end of September, 72% of U.S. mobile users have a smartphone (comScore Report). We have become a mobile computing society. For businesses, this means there is an important need to consider how to reach and do […]

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