Category Archives: Small Biz Tools

How To Use Google Apps To Organize Your Virtual Team

One of the biggest problems with work projects today is finding the right way to communicate effectively online. Every team has dreamed of finding a way to work on the same presentations, documents, and spreadsheets without thousands of emails going back and forth. Enter Google Apps: A powerful online suite of business software tools from […]

How to delight from the inside out

BLAB: How to Add Delight to Your Customer Experience from the Inside Out

Customer experience is more valuable than operations often realizes. Depending on the industry and the business challenge at hand, the focus can often get shifted away from the end-user to something happening within the organization. The time spent “putting out fires” in your organization might seem like time well spent, but that inward-focused attention is […]

How to Create an Instagram Ad2

How to Create an Instagram Ad

Instagram continues to grow in users and business uses. It’s a great visual platform and many businesses are seeing the power of connecting with their ideal customer audiences on the social network. Running Instagram Ads is a great way to harness the power of this social media powerhouse to reach more of your ideal audience. […]

The Benefits of using LinkedIn Publisher

LinkedIn Publishing gives LinkedIn users more opportunity to build influence and reach a target audience. With LinkedIn Publisher, users can share (and prove) their knowledge and expertise and give advice while gaining an important source of professional connections. It’s basically a blogging platform within LinkedIn allowing users to reach their connections and beyond. With LinkedIn […]

What Is agorapulse

What Is AgoraPulse?

Today, there are many web-based apps on the market to help companies and individuals with social media management. While each caters to a specific aspect of social marketing, a rising star with great features is AgoraPulse. AgoraPulse covers basically everything you could possibly need for social media marketing, monitoring, and management. Focusing on Facebook, Twitter, […]

Things To Tweet About

Wondering what to tweet about? Here’s some ideas for businesses to get started: Tweet out some advice Share a quote that reflects the business’s values. Post a behind-the-scenes photo of work. Tweet info on a charity that needs support. Lighten things up with a joke! Remind followers of an interesting event or date coming up. […]

Make Images A Part Of SEO And Social Media Strategy

Strong images are an important part of any marketing strategy. The old adage, “show, don’t tell”, rings doubly true in the realm of marketing strategies that are tailored towards social media platforms. Most people are visual, and images can project a feeling or message instantly. So use images to increase engagement: Optimize your images for […]

Efficient Job Posting And Hiring With ZipRecruiter

At some point it happens in all businesses. In order to grow, you need to hire and you want the best people for your roles. The hiring process often lands upon managers and small business owners who already have many tasks on their plate. In the past job postings were handled mostly by newspapers. Over time, […]

Hiring Digital Workers for your Team: The Interview Process

Are you responsible for interviewing and hiring your team members? Are you using VA’s (Virtual Assistants) or long-term contractors? How do you interview when you can’t physically “meet” someone? It’s all about digital techniques to vet potential hires in this digital age! This is Part II of Hiring Digital Workers…..the Interview Process. In the last episode of the Halftime […]

5 Items Every Business Owner Should Invest In

Since its conception, the online digital landscape has gone through many changes. Businesses need to keep up with theses changes by developing an integrated marketing strategy, improving website design, and utilizing social media tools. I’ll outline 5 keys I believe every business owner should be investing in for success on the web: Responsive Website A […]

The Perfect Backlink

Building the perfect backlink to your website is a powerful way to achieve higher page rankings and web traffic. Use these tips below to get higher traffic to your site: Use high authority links: These links are from .edu, .gov or top publisher sites. Google looks for high-authority links when it crawls the web, and […]

Transform Email into a Team Productivity & Collaboration Tool with Hiver

Increasing productivity can be overwhelming for small and medium-sized businesses. Customer Relationship Management tools may be feature-rich, but also overkill for a 3-10 person team. But what if a tool a team is already using could be transformed into a workflow and customer support system? Introducing Hiver for Small and Medium-Sized Businesses. It’s a web […]

Hiring Digital Workers for your Team: A How To Guide

Is part of your team virtual and not resident in the same physical office? Are you using VA’s (Virtual Assistants) or long-term contractors? How do you hire when you can’t physically “meet” and interview someone? It’s all about digital techniques to vet potential hires in this digital age! In this episode of the Halftime Mike podcast, […]

WaveApps Accounting Software

WaveApps is a fast, simple and incredibly capable way of managing your small business accounting online. It’s similar to Quickbooks Online, yet totally free! To sign up, a business name, email and street address are all that’s needed. WaveApps takes care of: Accounting Invoices Payroll Additionally, WaveApps connects with many banks and credit unions nationally, […]

Getting Found Online: Local Search Optimization Tips for your Business

Are you doing local and regional business? Are people and businesses coming to your location to do business? How are you appearing in local search engine results? Keys for local search are coming up for your website but ALSO IN KEY LOCAL DIRECTORIES! How do you do this?  I dive in and explain a way… […]

Canva: The Online Marketer’s Best Friend

Canva is a social media marketer’s best friend. In a matter of minutes, Canva allows you to create beautiful (and free) images for content marketing and social media posts. Canva is the key to creating images for professional social media launch points. It’s a much simpler tool than the designer standard PhotoShop by Adobe and […]

Web Tools for Remote Team Collaboration

The web is changing how we work! According to a infographic from Highfive, there was a 79.7% increase in the number of remote workers between 2005 and 2012, and that number just keeps jumping higher today (Infographic below) The key is how you collaborate and communicate…and with the web, that often means tools.  What web tools for collaboration, project […]

Secrets to Maximizing Time and Increasing Productivity - 315

Web Tools for Productivity: The Shift to Business in the Cloud

Times have changed!  The “cloud” has evolved for business technology users. In particular, software has evolved, shifting from computer software to web software. What we used to need to do with 5 CD’s to install on a computer is now available online, anytime, AND on our phones! In this livecast recording, we dive into web tools for […]

Facebook Videos: How to Create Optimized Videos with Apps

What is currently the post type on Facebook that gets the most reach? Did you know it’s video? Do you know what type of video and how to make those videos? Did you know YOU can make those videos? In this podcast episode I dive into the details of successful Facebook video creation. Listen Now: […]

Animate Your Business with Animatron.com

Wondering through the masses of websites that are offering free or paid services can be maddening even for a seasoned web marketing veteran. After all, who has the time to tinker with every new tool that might be of use to your business in marketing and selling online? Nobody does. I’ve taken the time to […]