What is a Sales Funnel, and how do I use one online to accomplish growing leads from my website?
If you are asking questions about online sales funnels, this is a great post to dig into! I'll cover the Digital Sales Funnel basics in simple terms to help you identify a plan and strategy to implement on your website.
A digital sales funnel process is critical to actually growing leads that can convert to business online. Let's walk through an overview and the keys in each step of the funnel!
Ready to go?
What is a Digital Sales Funnel: And How to Implement One:
Build. Attract. Retain. Evaluate. - The building blocks courtesy of Rich Brooks.
If you spend any amount of time researching online marketing, chances are you're going to encounter the term "sales funnel." It's not a new term, but if it's new to you, then you've come to the right place! This is everything you need to know about the basics of a digital sales funnel, sometimes called a online sales funnel.
Sales funnels are built around the accepted practice and data driven learnings that people need multiple interactions with a brand or product before they purchase and that there are several stages to the purchasing process.
Let’s drive into the stages here:
Awareness is the first stage of the sales funnel. It's very much advertising driven. At this stage, new customers who've never heard of you see ads or articles about your products. In this stage a business tries to reach more of their key target demographic, often by using targeted means such as:
If you've ever heard that it's the visitors that return to your website that count this is what they're talking about.
Interest is when people who visited your site once, as the result of an ad, make a repeat visit (or 6!) They read articles, look at reviews and product data, and immerse themselves more in your products and services.
After enough contact with your company via your website, reading articles and reviews, and hearing good things about you, eventually, customers reach the stage where they will make a decision.
They might be looking at more than one option. If you're credible, your products and services are high quality and meet their needs; chances are, they will purchase from you.
Action is the last step of the customer driven sales funnel. This is where orders are made, payments exchanged, and delivery details agreed upon. This is a big step for any customer, so make it as easy as possible.
Use large, clear, easy to find buttons to direct customers to your online store or contact page. Offer multiple payment options.
Many people forget this crucial step in the sales funnel, but you'll do a lot better if you don't! The truth is, the sales process doesn't end when you've taken payment or delivered the item in question.
Follow up with customers after sales, stay in touch and keep them up to date with new products and deals is a great way to boost your bottom line.
Make sure you automate the after sales marketing to existing customers process and keep them coming back, time and time again!
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I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
Grab my helpful checklist that includes strategy for social media lead generation. Click image!