Mobile Archives - Page 2 of 3 - MikeGingerich.com

Some Useful Tips for Seniors Who Use iPhones

November 5, 2021

Today’s smartphones come with many advanced features that may be difficult to understand at times even for the millennials. For seniors, they are even more complex to comprehend. Furthermore, due to the easy accessibility of the internet due to mobile plans such as Spectrum mobile plans, everyone can remain connected to the web. While this […]

How To Find the Right Mobile Subscription for Your Business

November 1, 2021

Are you trying to find the right mobile subscription for your business? If so, you have probably realized that there are plenty of options available. It is critical to think about the benefits and drawbacks of each option, so you can find the right one to meet your needs. If you are looking for the best […]

Your Mobile Phone Giving You Headaches? Here's What You Can Do

May 28, 2021

Whether for work or play, mobile phones are a massive part of daily life. When you’re at the office, you can spend most of your day working with your mobile phone. If you work from home, you might find that the time you spend working on your mobile phone is even higher. Sure, the mobile […]

The Growth of Mobile Apps and Gaming

February 1, 2021

Mobile gaming is still growing in 2021, as the appetite to own smartphones continues rising with no signs of stopping in the near future. The launch of new technologies like 5G is also making mobile games more attractive than ever. As such the market is expecting to rise by 20% this year to surpass the […]

Why a Business Website Should Always Be Mobile-Friendly

May 14, 2020

A mobile-friendly website is also known as the responsive website. It is a website that users can easily access when using their smartphones, iPods, and other mobile devices. Businesses with mobile-friendly sites stand a better chance of reaching out to many people. According to estimates, more than five billion people in the world use mobile […]

The Best Mass Texting Services for 2023

February 13, 2020

UPDATED: November 2023 SMS mass texting platforms are making waves in the digital marketing space as 48% of consumers prefer brand updates in the form of text messages. Brands have identified text messages as an effective, direct, and quick way of sharing information with their customers. No matter which platform you choose, text messaging in […]

Real World Lessons About Business Text Messaging

May 30, 2019

Here’s a pretty obvious observation for you: customers want to communicate with a business from the channels they’re most comfortable with. So why is it that only 48% of businesses are equipped to communicate through messaging? Business text messaging are clearly in high demand. In fact 97% of Americans text at least once a day, […]

Mobile Marketing Tools for Small Businesses

April 26, 2019

Companies that have made it big before the turn of the century are now household names. Think “Coke”, “Nestle”, “Kleenex”, etc. From a lot of customers to huge revenues yearly, they have got the complete package. Big businesses like this have the luxury of doing marketing solely to maintain the status-quo because they have no […]

How To Effectively Reach Mobile Audiences

May 2, 2018

Mobile advertising is becoming the most popular way to target customers, with analysts predicting that marketers will spend over $50 billion in mobile advertising in the US in 2018, which is double the amount that is predicted to be spent on desktop adverts. Targeting customers on mobile devices is so important, as it allows user […]

Facebook Adds Automated Video Captioning Tools to Pages

February 14, 2017

You have the perfect video content for your audience, but your Facebook Insights show low engagement and views. Not sure what the problem is? Your answer might come from where and how your followers check out your content. People check Facebook throughout the day, including while they're at work. In fact, they are spending over […]

Google Mobile First Search is Coming

November 15, 2016

Mobile has officially overtaken desktop as the primary means of using the Internet. Questioning this yet? Look no further than Google's latest change in their algorithm. The internet search giant recently announced that they would release a mobile search index separate from their existing desktop index. This is the way Google scans sites and ultimately […]

Mobile Phone Email Apps

November 1, 2016

Apple iPhone is still the leader of the smartphone pack. There are some competitors that are pushing them (we're looking at you, Google Pixel), however, if you want a great, reliable phone, the iPhone is a top choice. Because iPhones have been around for awhile (they launched way back in 2007!), Apple has managed to […]

What is Pokemon Go and How Can it be used for Business?

August 9, 2016

Pokémon GO is a game in its own, unique new category. The smartphone app game's player base huge, and it's played daily, by millions of users spanning across many demographics. Most games require a player to focus all of their attention on their computer, mobile device, or console. Pokémon GO is different. It's a GPS-based […]

Business Efficiencies with Mobile Apps

June 16, 2016

Are you keeping up and developing business efficiencies with mobile apps in routines? Do you wish you were more efficient and able to do more things on the go? Mobile apps to the rescue! In this episode of the Halftime Mike podcast I dive into ways business owners and marketers can gain some new efficiencies with specific mobile […]

Tracking Traffic from Social Media and Mobile Devices with Google Analytics

May 31, 2016

Knowing your audience is one of the fundamentals of marketing, and an important step for getting better conversions. In today's world, simple web traffic knowledge is not enough. You need to have an understanding of deeper data points such as your social and mobile audiences as well. These audiences are having more and more of […]

How to Create an Instagram Ad

February 2, 2016

Instagram continues to grow in users and business uses. It’s a great visual platform and many businesses are seeing the power of connecting with their ideal customer audiences on the social network. Running Instagram Ads is a great way to harness the power of this social media powerhouse to reach more of your ideal audience. […]

What Is AgoraPulse?

January 5, 2016

Today, there are many web-based apps on the market to help companies and individuals with social media management. While each caters to a specific aspect of social marketing, a rising star with top features for social media management is AgoraPulse. AgoraPulse covers basically everything you could possibly need for social media marketing, monitoring, and management. […]

5 Items Every Business Owner Should Invest In

December 1, 2015

Since its conception, the online digital landscape has gone through many changes. Businesses need to keep up with theses changes by developing an integrated marketing strategy, improving website design, and utilizing social media tools. I'll outline 5 keys I believe every business owner should be investing in for success on the web: Responsive Website A […]

Free Friend to Friend Payment through Facebook Messenger App

May 26, 2015

What It Means for Your Business Recently, Facebook announced the ability to send payments from person to person through it's Messenger app. Facebook's Messenger app is currently used by 600 million people and is on a steep growth curve! And unlike competitor payment apps Paypal and Venmo, there will be no charge for this service. […]

Mobile Apps: Do You Need a App or Mobile Website?

February 26, 2015

The mobile web continues to evolve and businesses must adapt! It's a fact that more and more people use smartphones and that website traffic is shifting from desktop to mobile dominated. Many times businesses see others with an App and wonder if they should have an app for their business. Do you need a App […]

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