Why a Business Website Should Always Be Mobile-Friendly
A mobile-friendly website is also known as the responsive website. It is a website that users can easily access when using their smartphones, iPods, and other mobile devices. Businesses with mobile-friendly sites stand a better chance of reaching out to many people. According to estimates, more than five billion people in the world use mobile phones. Also, nearly half of these people use smartphones, meaning that they can access mobile apps with ease. Here are the primary reasons why business websites should always be mobile-friendly.
Many People Use Mobile Devices
As earlier mentioned, a large percentage of the world’s population uses mobile devices with an average of four hours of usage a day. Due to their portability and a shift in consumer online behavior, online users prefer to use them for their online endeavors, which include navigating through various websites. A mobile-friendly website, therefore, has the advantage of getting many visitors, as compared to the non-responsive websites. The high traffic will always translate into more conversions and more purchases.
Websites Load Much Faster on Mobile
Speed is vital to online users and most modern consumers don’t really like to wait. They do not have all the time to spend on the internet, and this means that they will always consider the sites with faster loading speed. Most non-responsive sites do not load quickly, and this is usually a turn off to the busy online users. As mentioned by coding professionals from Nerder, mobile websites should not take more than ten seconds to load unless there is an underlying problem. And if the sites take longer than that, there are numerous solutions that the website owners can try to enhance the loading speed.
Easy to Navigate and Use
Many users find mobile-friendly sites simple and easy to use. The fact that users can navigate them through the small screen of a mobile phone is enough evidence that they are easy to use. Also, the portability benefits of mobile devices make mobile sites more comfortable to use. The small screen does not leave any room for clutter or irrelevant mobile advertisements. If you have a quick loading mobile-friendly site, clients will always access your website at any time.
Mobile-Friendly Websites Can Impact SEO
The mobile sites are SEO friendly. In 2015, Google announced that it would prioritize its ranking to mobile-friendly websites. As such, highly responsive website design can connect you too many clients within a short period. When clients input their keywords to search for the sites similar to yours, your site will always appear on the first page, provided that your content has the right keywords. This is an added advantage of the visibility of your website since the non-responsive sites do not show up in the mobile search results.
Easy to Manage and Optimize
A mobile-friendly site can easily publish and distribute online content. The simple management helps you to save on time, money, and the resources that people spend on managing their non-responsive sites. The upfront costs may be higher for a mobile website, but you will save substantial amounts once you customize your site for mobile devices. For instance, you will not need to keep on adding features, or duplicating your content, similar to what you would have done on your desktop.
Visible Contact Information And Call To Action Pages
The contact us page for mobile-friendly websites is more noticeable on mobile devices. When customizing, website designers plan on the essential content which should appear on the first page of the site. The contact information is essential, and thus, they get the privilege of being more visible on mobile devices. When your clients see the contact details with ease, they can easily contact you and will have better sales conversions.
Competitors are Doing It
Some researchers interviewed 200 website owners. Out of those 200, only 68 did not have a mobile-friendly website design. This means that at least two out of three website owners have responsive sites. You must remain competitive, and this means that you should have a responsive website design.
As pointed above, businesses should have mobile-friendly websites to stay ahead of the competition. They should also embrace responsive user experience designs to enhance their customer experience and win more customers. The sites that are not mobile-friendly might soon fall by the competition wayside due to the rapidly growing business landscape. This is because more and more mobile-friendly websites will continue to emerge, and continue to push the non-responsive ones away.