Category: Digital Marketing

Change your Facebook Marketing to What Works Today

January 12, 2015
Is your Facebook marketing primarily centered around gaining new fans?  Are you looking at Facebook Reach as one of your primary measurements of Facebook success? If so, it's time to move on! The reality is that Facebook has changed and your marketing needs to change to be effective. It's time to change your Facebook marketing […]

Small Business Branding with Social Media

January 8, 2015
Can social media help you grow your small business? Do you need a "brand"?  What is a "personal brand" and can it help your business grow? This week I am joined by a special guest who answers "YES!" to each of those questions above! My guest, Jill Boudreau, is having some amazing business success!  She's […]

2015 Online Marketing Trends you need to Know About

December 18, 2014
As 2014 winds down and we begin to look ahead it's important in the fast changing world of the web to stay nimble and be ready to adjust. Join me in this episode of the Halftime Mike podcast as I dive into the details you need to know for success online in 2015! It's all […]

SEO 101 for your Web Page

November 20, 2014
"Why doesn't my website come up in Google when you type the term <fill in blank with your product>??" If I had a dollar for every time I've been asked that, I'd be a wealthy man!  Every business wants to come up first, or at least on the first page when a search for their […]

Going Viral: What Types Of Content Are The Most Shareable?

November 18, 2014
Generally speaking, every marketer wants their campaigns to reach the largest possible audience. Moreover, getting content to “go viral” is one of the most common goals of most social media campaigns. That said, there are a few common denominators towards the types of posts that receive a significant amount of shares and strong sentiment (whether […]

Relationship and Inbound Marketing Tactics for Small Business

October 30, 2014
Can "relationship marketing" really help your business grow and sell more? Are you wanting to grow leads on your website and have a more strategic inbound marketing plan? Then this is the place for you!  This episode will focus on relationship and inbound marketing tactics for small and medium sized businesses. I'm joined this week by Jessika Phillips. […]

Holiday Marketing Success with Facebook Apps

October 16, 2014
Have you ever said, "I need to do more for my business online." Or something like, "I've got to use social media better for my business." Even better, if you've recently said, “I want to do much more online this coming holiday season,” then it's time to look at some of the many versatile features […]

Mobile and Tablet Growth Demands Web Solution

October 14, 2014
 Source: PewResearch www.pewinternet.org Screens are getting smaller….and bigger…and we simply have more of them! The use of the Internet has evolved quickly in the past few years!  Gone are the days of only large desktop computers as primary methods to use the Internet.  PewResearch outlined 2014 stats on the use of mobile devices and tablets, […]

Website Redesign Keys You Need to Know!

October 10, 2014
The web changes.  It changes rapidly. It changes continually.  This means your website must change.  What worked in web design 3-4 years ago can be outdated and lead to poor performance today. As we all know, smartphones have increased nearly 100 fold from three years ago and so businesses now need to take into consideration […]

Effective Social Media Community Management: Learn from a Pro

October 9, 2014
How does Social Media Examiner do it?  If Mari Smith trusts him to respond to fans on her Facebook Page, surely you can learn from him too! This week I am joined by Juan Felix, a professional social media community manager and trainer who coordinates the fan and follower communities for such notable online entities […]

The Role Of Social Media In The Business Sales Funnel

October 7, 2014
Image Source: ShutterStock.com  There’s no denying the fact that social media has changed the face of marketing forever - and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel! Start With The Top Of The Funnel Today, social media is […]

Bridging Social Media with your Website: An Integrated Online Sales Funnel

October 2, 2014
  It's all about keeping it practical, doable, and leading edge so you can grow more leads and sales online. This week I fly solo and dive into the need and strategy to bridge social media with your web for an integrated sales funnel. Topic: Bridging Social Media with your Website: An Integrated Online Sales Funnel The […]

Using Email Marketing to Sell

October 1, 2014
In a day when Social Media is the rage, the reality is that email remains as strong, if not stronger than ever, as a business means to educate and sell online.  Email is a universally used tool that everyone sits down to check at work or home. Email gets a business in front of their […]

Twitter for Business: The what, how, why, and strategy steps

September 25, 2014
Welcome to another episode of the Halftime Mike Podcast where every week we dive into online and social media marketing tips, tactics, and methods for owners and marketers to give you ACTIONABLE items to implement right away. It's all about keeping it practical, doable, and leading edge so you can grow more leads and sales online. […]

Finding Great Content to Share with Feedly

September 24, 2014
Social Media Marketing is a demanding task. Have you ever felt burnt out on creating posts and content to share? The return on web traffic and engagement can be great for your business but it’s a reality that we can indeed reach capacity of “doing” and the need to create more content all the time […]

Social Media Efficiencies with Ravi Shukle

September 18, 2014
It's so important to be efficient! Social Media marketing can take over and control you if you let it.  It can consume your days and take away from other priorities. Ever tried to setup some scheduled posts on Facebook only to get lost in the News Feed and realize one hour later you had totally […]

Social Media Sharing Strategy for More Blog Post Traffic

September 17, 2014
How do you grow traffic to your website? One of the keys is having an active blog or resource center where you are weekly adding new content that is helpful to your ideal audience. A second key is then using a social media strategy to help increase the visibility of your post. This article will look […]

Beyond Facebook Reach: Social Media Marketing ROI

September 4, 2014
It's time to move the conversation beyond Facebook reach. Social Media marketing ROI is the key! Facebook should NOT be your only social media strategy. It's about multiple parts working together and using the data to guide you. Want to hear more about this conversation? Listen in on my interview with Blitzmetrics CEO Alex Houg […]

Optimize YouTube Videos for SEO: A Quick Guide

August 19, 2014
Why do some YouTube videos rank better in Google search results than others? Can my videos get more views and perform better in search rankings? How can I optimize YouTube videos for SEO (search engine optimization)? Can YouTube videos help drive more traffic to our business website? If you’ve ever pondered these questions, then this is the right […]

Business Blogging Success Tips with Ian Cleary

August 14, 2014
Is your business considering a blog or resource center? Do you have a blog that is not performing and wondering how to ramp it up for better results? Listen in on this Halftime Mike Podcast episode where Mike interviews Ian Cleary and uncovers keys to business blogging success! In This Episode: Business Blogging Success with Ian […]

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