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Category: Digital Marketing

Pinterest Power Tip - Doable Digital Marketing

February 6, 2014
Are you using Pinterest for your business?  Maybe you should be.  Maybe you are and need to use it better! Welcome to another episode of the Halftime Mike! My podcasts focus on practical, doable tips that I share to inform, inspire, and educate business listeners. My goal is always to help marketers and owners grow […]

9 Questions You Must Answer to Grow a Vibrant Online Community

February 5, 2014
Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results. The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not […]

Great Social Media Content Providers 2014

February 4, 2014
Just wanted to share a quick post to my community to recommend these three blogs to you!  Social Media Examiner recently published the winners of their "Top 10 2014 Social Media Blogs" contest and I'm thrilled to have three friends on the list.  If you need resources, these are three blogs to sign-up to get […]

Smart Business Insights into Social Changes and Trends Ahead

January 21, 2014
Social Media has become a mainstream locale where businesses want to be present.  It's become an important means for businesses to connect with and get in front of their ideal audience. The typical path of a social media platform from startup, for those that succeed, is to have a period of rapid growth that can […]

Visual Stories: 7 Ways Digital Marketers Can Use Images in Social Media

January 19, 2014
Images.  They are critical in digital media today. In both social media as well as on blogs and websites, visual imagery has moved to the forefront and is something every digital marketer must master.  Images captures attention, communicates more, and inspires engagement. A leading online software system for businesses, HubSpot, conducted research on images in […]

How to Massively Improve your Digital Marketing - Part 3

January 10, 2014
Stop!  Review.  Plan Changes.  Then proceed! Your Digital presence cannot be static.  It's time to review your digital marketing and make changes to succeed. This is the last post in the series of "how to advance your business online."  The first two posts are available here: How to Massively Improve Your Digital Marketing  How to […]

How to Massively Improve Your Digital Marketing - Part 2

December 31, 2013
As I noted in my last post, the beginning of a new year provides a great opportunity for every company to review, evaluate, and plan needed innovations for the year ahead.  Overcome your fears, dive in, and achieve new heights! The web does indeed change quickly and innovation is constant. There are changes in Google […]

How to Massively Improve your Digital Marketing

December 26, 2013
Ready to grow your leads and sales via your online marketing? The beginning of a new year provides a natural opportunity for every company to review, evaluate, and plan needed innovations for the year ahead.   This is even more critical to do with a company's online presence and technologies because the web changes and advances […]

How to Launch Online - Podcast with Michael Stelzner

December 12, 2013
Are you interested in how one startup was able to get 16,000 visits to their website on the day of launch?  Want to hear the plan for partners, founders, and teaser videos that were used?  You're in the right place! Let's talk about "Launching" and give you some really successful examples! I was thrilled to […]

Dennis Yu on Digital Marketing and Facebook Ads - podcast interview

December 3, 2013
I was privileged to have Dennis Yu stop by to talk Facebook on the Halftime Mike Podcast.  Here's a quick quote of some of the gold Dennis shared: Dennis brings tremendous value and has great insights on Facebook marketing in this episode of Halftime Mike, particularly related to how and why you may want to […]

Beyond Basic Content Marketing - Adding Podcasting to the Mix

November 2, 2013
We hear lots and lots about the need to have a content marketing strategy.  I don't disagree, I am for content marketing. However, I think our focus has been too narrow.  Most often, we limit the concept to actual text copy, or blogging as  our definition of  "content marketing." Content marketing, however, is much more […]

Get More Shares of Your Content!

September 27, 2013
How many hours have you spent adding buttons, gadgets and widgets to your new blog or website versus focusing on getting more shares of your content? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to […]

Creating Sales Funnel 'Closure Content' to Get the Sale

September 16, 2013
Offering information on your products and services on the world wide web has enabled thousands of companies to expand from only local sales to national and sometimes even global. The key is having a content funnel strategy for your website and blog, and the end goal is converting more visitors into customers through a intentional […]

Content, content, content...Content Marketing World - Top Takeaways

September 13, 2013
I just returned from Content Marketing World in Cleveland, Ohio where I spent a few power-packed days with over 1200 fellow digital strategists, bloggers, and online marketers.  I always find it helpful to recap some of my top learnings so that they go deeper in my psyche, and what better way to do it than a blog […]

Facebook Sales Pipeline Strategy [INFOGRAPHIC]

September 6, 2013
Facebook provides marketers with tremendous opportunity to connect with their target audience. With over 1.15 billion users, and those Facebook users on average spending an incredible 7 hours +/- per month on the network (as compared to less than 7 minutes on Google +, Mashable 5/2013), Facebook is a place to intersect with people that […]

How to Setup the New Gmail Tabs

September 5, 2013
Gmail made some serious changes recently within the Gmail interface. The new tab structure can be a valuable way to sort your email.  It can also be a barrier to viewing the email that you once did! Here's the low down and how to setup the tabs to work in your favor. If you use […]

Increase your Sales through Solving Problems

September 4, 2013
Problem solving content makes sense for any business seeking to sell on the Internet because it answers the question of "why?" that so many businesses have.  When a visitor comes to your site and asks themselves, "why should I consider using this?" and then your content shows a problem they can relate with and how […]

How to Drive More Social Traffic to your Website

August 30, 2013
Simply having information about your company on your company website is not in itself a complete sales and marketing plan.  Companies need to have content on their site that meets the needs of different types of visitors.  Content for those that just arrive and know little about your company; content for those who have some […]

Growth of Mobile Demands Business Changes for Web and Facebook

August 21, 2013
Do you know someone with a smartphone?  Or maybe a better question is, "Can you name 5 adults without a smart phone?" Chances are quite high that either you have one or that you immediately can name a few people that do. Mobile statistics show that smartphone use in the United States continues to grow rapidly.  […]

How to Grow your Email List with Facebook Contests

August 15, 2013
Email marketing continues to be a strong method digital marketers can utilize as part of their marketing mix. It is a universally used tool that everyone sits down to check at work or home. While tweets on Twitter and posts from a Facebook page may or may not be seen by a follower or fan based on […]
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