What is Buzzsumo? And How Do I Use It?

What is Buzzsumo- And How Do I Use It-

Need tools for the best content ideas?

Want to learn from competitor’s success?

Content marketing has proven to be one of the best ways to help promote businesses both big and small. For a quick definition, it is providing resource-rich and helpful information on your company website, typically via a blog, on a consistent basis. It helps because it provides more resources related to your industry that web surfers may be searching for and thus they can discover your website, your company, and ultimately your products. According to – an in depth review blog established in 2015, Buzzsumo is the tool you are looking for when you are building the content strategy for your website.

The problem is, however, that you can't simply fill a blog or website with anything and everything and expect it to bring in potential clients. You need to plan and pick the best content that is relevant to your target audience and also which answers the most "in-demand" questions.  Makes sense, because good content that no one is searching for is not valuable, but having quality resource content that is in-demand in searches online is golden!  It hasn't always been easy to know what works, but it can be much easier with the help of a site called

What is Buzzsumo?

Buzzsumo is powerful online tool that allows any user to find out what content is popular by topic or on any website.

In order to provide the content that people want to know, you need to know what it popular. It can take hours scanning all the various social sites to find out what people are talking about and what their concerns and needs are. Being able to input certain search criteria, analyzing content and finding out what is already working in your area can be priceless to a marketer to help sharpen your focus and give you direction. Buzzsumo is that tool.

What Can Buzzsumo Do for your Business?

what is buzzsumo

Content Insights

What are people talking about? Searching across multiple social sites, Buzzsumo gathers information on what topics are gaining the most attention. It analyzes where certain topics are being discussed and how much attention these topics are getting.

The team at gaming site Spider Solitaire Challenge uses Buzzsumo to understand what’s trending in the classic card gaming space. Based on what they see, they evaluate if they can create more in depth articles, or how they may connect topic ideas.

Influencer Information

Who are the people that others are listening to the most? Who gets more social media shares on their posts? Knowing who has the public's attention and trust can give you insight on who you need to follow and get on your side.


Buzzsumo allows you to set up keyword alerts, so you are updated when content is posted or updated. You are able to know who posted and where, and this allows you to be able to know what your next step should be in regards to your own marketing efforts.

Competitor Analysis

Knowing what your competitors are doing, and what is working or not working for them, goes a long way in helping you. It helps you avoid things that aren't very effective and gives you insights into what works best, and where you stand in comparison to competitors.

This is the bare basics of what Buzzsumo can do. It all boils down to saving you hours of time, increasing your success and helping you plan each step of your content marketing. Once you've planned and put things in action, it will analyze your efforts, giving you a chance to fine-tune the process.

What is the Best Way to Use Buzzsumo?

As with any system, the best way to use Buzzsumo will depend on where you are in your content marketing and what you hope to achieve - such as, do you want to create a viral post, or do you want to generate more leads for your business, or is it that you want to find the correct formula for a post that brings in a hail of backlinks? Let's look at an example.

Ray owned a pet grooming business. He had developed a line of all natural grooming products that he wanted to try and market on a greater scale than locally. Using Buzzsumo, he set up keyword alerts for pet grooming and natural pet care. He started to get alerts that showed him who was discussing such topics and joined some of the busier forums and groups. He started a blog and found topics that related to pet care. Buzzsumo allowed him to see who the influencers were in this area and he worked on creating a relationship with these people, eventually getting them to make guest posts on his blog, and announce it to their followers. This grew his list, giving him more exposure.

As Ray's list grew, he used Buzzsumo to find out what kind of products his potential customer's most wanted. He checked on his closest competitors and was able to see that only one was experiencing more traffic than he was. By analyzing what this competitor was doing differently, Ray was able to see what his competitor did differently, and this helped him tweak his own campaign.

By being available and approachable to consumers online, he was able to learn what the natural pet care field lacked that people wanted. This helped him expand his offerings and, therefore, increase interest.

So that's a quick overview of a powerful tool!  Buzzsumo has both a solid free version and paid plans for bigger businesses.  The free plan is definitely something to check out and use regularly.

Here are some more great tools and resources for you!

Keyword Research Tools for Website SEO

7 Strategies to Increase Organic Traffic to Your Website

How to Write Blog Post Headlines that Work

Business Blogging Success Tips with Ian Cleary

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