Digital Marketing Archives - Page 28 of 34

Review of Asana: Task And Project Management

December 29, 2015

Asana is a project management tool * designed to boost productivity and efficiency while eliminating unnecessary features such as a heavy reliance on communicating solely through emails. An Introduction to Asana Developed by a former Google employee (Justin Rosenstein) and a former Facebook co-founder (Dustin Moskovitz), it was originally created for use in Facebook's […]

Make Images A Part Of SEO And Social Media Strategy

December 24, 2015

Strong images are an important part of any marketing strategy. The old adage, "show, don't tell", rings doubly true in the realm of marketing strategies that are tailored towards social media platforms. Most people are visual, and images can project a feeling or message instantly. So use images to increase engagement: Optimize your images for […]

A Review of Visme.co

December 24, 2015

If you're looking for an awesome way to give your images the appeal they deserve, Visme is the perfect place to go. Quickly and easily create professional looking infographics and post images yourself in a fraction of the cost of a professional designer. Visme is an online graphics tool for bloggers, businesses, and other professionals […]

Website Lead Capture with Waftio Web Software

December 16, 2015

Is your website performing and helping generate leads? More than just the website "Contact Form", is your website offering a incentive that grows your email marketing list? One of the biggest gaps on websites today is with lead capture. A website should be much more than just a "brochure for your business that's online." Your […]

Efficient Job Posting And Hiring With ZipRecruiter

December 8, 2015

At some point it happens in all businesses. In order to grow, you need to hire and you want the best people for your roles. The hiring process often lands upon managers and small business owners who already have many tasks on their plate. In the past job postings were handled mostly by newspapers. Over time, […]

5 Items Every Business Owner Should Invest In

December 1, 2015

Since its conception, the online digital landscape has gone through many changes. Businesses need to keep up with theses changes by developing an integrated marketing strategy, improving website design, and utilizing social media tools. I'll outline 5 keys I believe every business owner should be investing in for success on the web: Responsive Website A […]

The Perfect Backlink

November 26, 2015

Building the perfect backlink to your website is a powerful way to achieve higher page rankings and web traffic. Use these tips below to get higher traffic to your site: Use high authority links: These links are from .edu, .gov or top publisher sites. Google looks for high-authority links when it crawls the web, and […]

Transform Email into a Team Productivity & Collaboration Tool with Hiver

November 24, 2015

Increasing productivity can be overwhelming for small and medium-sized businesses. Customer Relationship Management tools may be feature-rich, but also overkill for a 3-10 person team. But what if a tool a team is already using could be transformed into a workflow and customer support system? Introducing Hiver for Small and Medium-Sized Businesses. It’s a web […]

Why Content Marketing Is The Foundation For Organic Traffic

November 17, 2015

When building a business, every customer contact counts. Your website is the easiest and quickest way for potential customers to find and learn about your business. Your website tells people what type of products and services you have, where to find you, and what hours you're open. While this might seem like a simple task, […]

Website Chat Tools - Should You Add Chat Or Not?

November 10, 2015

Your website is an important tool for your business. It allows consumers to view products, find information about your business, and contact you. To assist your communication with customers, there are many different tools to consider. Shopping carts, galleries, and contact pages are important to attract customers and keep them coming back. New tools are […]

Tap Into the Power of Social Media to Increase Blog Traffic

November 3, 2015

Social media is more than just sharing baby pictures or checking out cat videos and what your friends did on vacation. It's a powerful tool to connect your business with tens of thousands (if not millions) of potential customers. Another key for social media use for businesses is for driving traffic to your company […]

How Buyer Personas Help your Business Digital Marketing

October 31, 2015

Is your business targeting the right leads online? Do you know how to speak to that ideal customer audience? Are your Buyer Personas sharp for your business or do you need to know more about creating them? If so, this show is for you! This is a special episode podcast where I introduce you to […]

How to Assess Your Website Traffic and Build an Improvement Plan

October 28, 2015

Getting people to your website is what it’s all about online, right? Natural traffic, otherwise known as Organic traffic or non-ad driven traffic, is the holy grail and desire of all businesses online. The goal for many is to see their website on page one of Google. In the past, Search Engine Optimization (SEO) tricks […]

7 Strategies to Increase Organic Traffic to Your Website

October 20, 2015

We all want more quality traffic to our business website. The reality is that there is a lot of competition for traffic and a massive amount of content out on the web. Your competitors have the same goal as you do. So how can you rise above? Here’s a hit-list of 7 Strategies to Increase […]

Canva: The Online Marketer's Best Friend

October 6, 2015

Canva is a social media marketer’s best friend. In a matter of minutes, Canva allows you to create beautiful (and free) images for content marketing and social media posts. Canva is the key to creating images for professional social media launch points. It’s a much simpler tool than the designer standard PhotoShop by Adobe and […]

Time Saving Social Media Tools - PostPlanner

September 29, 2015

In today's world of constant content online, it's more important than ever that businesses keep up and keep their communities engaged with them by sharing more. It’s too much for businesses to solely share their own content on social media platforms. Businesses need to find valuable content from trusted sources to share and augment their […]

Quill Engage: Google Analytics Help for the Busy Business

September 22, 2015

Last week we talked about Google Analytics and all the website stats you can get from this tool. If you’re like most users the Google Analytics (GA) dashboard holds tons of information and is overwhelming at best. Even long time GA users can get confused with all the possibilities. But, in order to stay on […]

The Power of Google Analytics

September 15, 2015

In today's digital landscape, just because you have a website and publish content doesn't mean people will come to your site, let alone engage or convert as a new customer. Your website should evolve and be fueled by data mined from your own site visitors to make sure your site is consistently delivering what they […]

Holiday Marketing Campaign Best Practices

September 8, 2015

The holidays can be an incredibly fun time for marketers. If we’re being honest though, they can also be somewhat of a stressful time. Figuring out the marketing concept and how to promote your holiday campaign while staying aware of your competition to make sure you rise above them is no easy task. We’ve put […]

SmartPhone Video Editing

August 18, 2015

Video is becoming more and more embedded in the online experience. It captures the audience’s attention and draws them in, and with so many people using smartphones, it's a common part of our daily activity to watch short videos. Beyond that, visual content is engaging and portrays complicated ideas simply, in a short amount of […]