Category: Digital Marketing

Metrics to Measure the Success of your Facebook Marketing

June 2, 2015
Facebook offers businesses a lot of value in ways to market to your target customer audience. The key, however, is for businesses to measure the success of their Facebook marketing to ensure they know what is working, what isn't, and what needs adjusted. So what is a business to measure on Facebook? Of course there […]

What Works on Facebook Today

May 28, 2015
How is your Facebook marketing going? Looking for a source of good Facebook marketing information? Are you tired of complex answers and want to hear it straight in simple terms? Then you'll enjoy this show where I interview Jenny Brennan on "What works on Facebook today?" Jenny Brennan delivers in this podcast interview!  Hear her […]

Animate Your Business with Animatron.com

May 19, 2015
Wondering through the masses of websites that are offering free or paid services can be maddening even for a seasoned web marketing veteran. After all, who has the time to tinker with every new tool that might be of use to your business in marketing and selling online? Nobody does. I’ve taken the time to […]

Get striking images for graphics on FOAP.com

May 12, 2015
Social media is becoming the lifeblood for many marketing campaigns today, with small and medium sized businesses utilizing these channels to engage more and more with their customer base. There's nothing quite as effective as making a personal connection with a customer in order to generate leads, create brand evangelists, and build brand credibility. One […]

How One Entrepreneur Grew a Massive Online Community

April 30, 2015
How many of us want to grow a massive online community? Ever have "envy" of that page with 250,000 Facebook fans and a million hits on their website monthly? If so, I think you'll want to listen to this real life success story of one man growing a Facebook community to over 500,000 in one […]

SEO Tip: Titles Matter in Search

April 7, 2015
When it comes to SEO (Search Engine Optimization) strategies, your title is extremely important. If you don't have a compelling title, no one will click the post and read your great content. [Tweet "A well-written title will lure in readers, and it will act as a search engine keyword finder tool."] With all this in mind, […]

3 Key Social Marketing Takeaways

March 27, 2015
So if you could discover the most leading-edge social media tactics from some of the best in the business to improve your marketing online, you'd be in a pretty great spot, right? I had that opportunity at Social Media Marketing World 2015. With loads of sessions and respected leaders sharing, it was a smorgasbord of […]

How to Write Blog Post Headlines that Work

March 21, 2015
So you've got a content plan and your writing helpful blog posts regularly, GREAT! What would you say if I told you that perhaps 50% of your effort should go into your blog post title? Headlines matter BIG TIME. They really do! In this episode of Halftime Mike I dive into reviewing an Infographic from […]

Google Search Results Favor Mobile Friendly Sites

March 12, 2015
Mobile matters.  This is not simply an opinion, it's a reality! Google search results favor mobile friendly sites. If your website is not mobile-friendly expect your search ranking to do down because Google is making a BIG change. Details in this podcast episode of Halftime Mike!    Google Search to Favor Mobile Friendly Sites Listen Now: Subscribe:  Halftime […]

Your SEO Gameplan - What Works Online Today

March 11, 2015
Wanting to get more traffic to your website? How about growing more leads? Interested in what is important with SEO today and how you can improve growing leads with your website? Join me and discover the new SEO, what matters today, the big change from Google coming in April, and leave with a strategy for your […]

How Construction Businesses Can Use Houzz for Marketing

March 10, 2015
Houzz is a newer online platform that offers design and construction professionals a unique and targeted marketing opportunity. The site can appeal to any business that wants to showcase their projects, share information, gain leads, and find new ideas. In this article I'll dive into this design and construction online site and the ways a […]

What Questions do you have? Ask Halftime Mike!

March 9, 2015
Ok, I want some questions! My goal with the Halftime Mike podcast is to be relevant and helpful, giving you practical insights.  So, I really need to know a bit more about the pressing questions and issues you face related to: Social Media Marketing Facebook Marketing specifically Online Marketing Tech Tools It's pretty broad but […]

Facebook Ads vs Google Ads: What Works Best?

March 5, 2015
Facebook  Ads and Google Ads continue to evolve. It's not so much "if"you use them anymore, but "how", "when", and "which". Ads help drive traffic and grow leads when used properly.  With the rapid rise of Facebook Ads the question often is, "What works best, Facebook Ads or Google Ads?"  Facebook Ads vs Google Ads: […]

Optimizing Images for SEO

March 3, 2015
  Images are an essential part of social media! A reader will scan the image, subheadings, and bullet points to see if reading the post is a good use of the reader’s limited and valuable time. An image will draw the reader in, by giving the reader a "feel" for the post. Here's a Checklist […]

Mobile Apps: Do You Need a App or Mobile Website?

February 26, 2015
The mobile web continues to evolve and businesses must adapt! It's a fact that more and more people use smartphones and that website traffic is shifting from desktop to mobile dominated. Many times businesses see others with an App and wonder if they should have an app for their business. Do you need a App […]

6 Email Marketing Best Practice Tips

February 19, 2015
Once you start capturing leads on your website and growing your email list, it's important that you have a great format in your email nurture campaigns on top of quality content. The best content in a email marketing series can get overlooked if the format (subject, content, links) is not helpful. What I see far too often […]

What is Buzzsumo? And How Do I Use It?

February 10, 2015
Need tools for the best content ideas? Want to learn from competitor’s success? Content marketing has proven to be one of the best ways to help promote businesses both big and small. For a quick definition, it is providing resource-rich and helpful information on your company website, typically via a blog, on a consistent basis. […]

Integrated Facebook Marketing

January 22, 2015
Facebook made more shifts at the beginning of January 2015 that can impact Facebook Pages. What should your business do going forward with your Facebook Marketing? I address this with my solution in this podcast episode: Integrated Facebook Marketing! Listen Now: [powerpress] Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher. What Changed on […]

Content Curation and Web Traffic with Sniply

January 16, 2015
Advancements in technology happen all the time. When a "point of pain" is addressed with a new technology solution, it's always time for celebration.  I'm celebrating this new service, Sniply, for the pain point it solves for businesses using social media! Snip.ly is a service which allows you to have the power of social media […]

Online and Social Media Marketing for Small Business

January 15, 2015
How can you "up your game" online? What's a way to take your social media "to the next level"? In this episode I fly solo and dive into just that! Online and Social Media Marketing for Small Business The caveat here is that this is a unedited email I sent to an acquaintance. She's had […]
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