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Category: Digital Marketing

Google Alerts Alternative: Talkwalker Alerts

August 12, 2014
Want to track web mentions of your business? Are you seeking a Google Alerts alternative? Time to Consider Talkwalker Alerts! As web and mobile Internet use has increased over the past three years, an important consideration for businesses is monitoring the mention of their company name and or product/service names. It can be very important […]

Social Media Efficiencies: 5 Tips to be More Productive

August 6, 2014
Does the idea of "Social Media Efficiencies" seem appealing and yet impossible? Are you overwhelmed at times by the sheer volume of information flowing at you online each day? Do you ever struggle with paralysis to act and decide simply because there are so many options, tools, and "How to's..." coming at you? If so, […]

9 Online Marketing Methods to Grow Sales

July 31, 2014
Every business is  interested in growing sales and there are multiple online marketing methods to do so. To have the opportunity to increase your sales online means: "Getting in front of the right people in the right places. It also means directing them to the right place online with the right message for them." That […]

Instagram Marketing: 6 Ways to Improve your Account

June 24, 2014
I believe that all professionals should know how powerful Instagram for business can be. However, just having an account isn’t enough. I’m here to share 6 ways to improve your Instagram account and help you develop a powerful Instagram presence. It’s important to make your Instagram profile as easy to view and navigate as possible […]

SEO for Small Business: How the Digital Marketing Funnel works

June 19, 2014
SEO for small business:  How I answered one small business that came to me wanting answers. In This Episode I often find the term "SEO" thrown around quite loosely and with many different meanings.  So when someone comes to me and says, "I need help with SEO!" I typically start asking questions to try and […]

How Search Optimization has Changed

June 7, 2014
You’re familiar with searching for things online.  Whether a question you have, or a product you want, or for doing cost comparisons.   In fact, the word “Google” has become a verb for doing an online search!  You’ve likely heard this before, “just google it!” The Basics: Any time a search engine like Google, Yahoo, or Bing is used, these […]

7 Keys for a High Impact Website Home Page

May 22, 2014
What makes a great website home page?  Ask 10 people and get 10 different answers. As I talk with businesses, I often find that what they THINK should be on the home page and WHAT ACTUALLY SHOULD BE are two very different things! In This Episode: In this episode, I break down 7 keys for a high […]

Images versus Text - The Data on Visuals Winning

May 20, 2014
We've said images matter in social and digital media. We've said that images capture attention better and are processed faster than text. Here's the data to prove it! Fast Facts to Tweet: Visuals are processed 60,000x faster than text!  Click to Tweet > People remember 10% of what they hear, 20% of what they read, […]

How to use Snapchat for Business Marketing

May 20, 2014
The social media marketing landscape is constantly changing, making it challenging for businesses to keep up.  For savvy marketers who understand the different channels (Facebook, Twitter, etc…) and how to use them, the task is somewhat manageable, though the pace of change is always fast. The real challenge, however, comes from identifying which emerging new […]

Fight Social Overwhelm with Doable Tactics

May 20, 2014
Hey, Mike here. This post is personal. I'm really, really pumped about this!  This is near and dear to my heart and has come from many months of preparation!   I've been listening and taking notes as I speak with people at conferences, on social, and online. I hear again and again things like: It's […]

Are you Like Mike?

April 29, 2014
You've heard it said, "Be Like Mike..."  Are you like Mike? No, not me, nor the great Michael Jordan.  We're talking about the "Digital Mike" of 2015! This is a great infographic profile of the digital user.  Businesses need to understand how we operate! Mike and friends check their smartphone throughout the day, every day. […]

5 Mistakes Businesses Make with their Website Home Page

April 19, 2014
What makes a great website home page?  Ask five people and you likely will get five different answers. However, there are key mistakes businesses make with their website that you must avoid. As I talk with businesses wanting to improve their online performance of growing leads and converting sales, I often find that what they […]

Quick Tips for Your Digital Marketing Success

April 17, 2014
Gaining traction online and improving your digital sales funnel are key goals of nearly all businesses online. As many of you regular readers know, my goal is to help you do this and to make it practical and doable by taming the social and digital overwhelm you can encounter and give you straight and simple […]

Facebook Image Dimensions 2014 Updated

April 15, 2014
Need to know the details on 2014 Facebook Image Dimensions for your Page?  Want to know ALL image sizes, including ads? Jon Loomer has created a standout guide of all the image sizes in use on Facebook that every marketing person needs! This is simply the best resource we’ve seen compiled on Facebook’s dimensions and […]

Add RSS-to-Email to your Blog to Increase Visitor Touch Points

April 8, 2014
Would you like to reach your site visitors again and again after they visit your blog? One way that businesses and organizations can increase readership of their blog posts and the touch points they have with visitor after the visit is by encouraging those visitors to subscribe to get new post alerts via email. The […]

Social ROI: How One Business Gained 414k in new business via Social and Digital Marketing

April 3, 2014
Do you want to increase your ROI on your social media and digital marketing efforts?  Would $414,000 in new business tracked back to your efforts in these areas be a positive? I dive into a client case study in this Halftime Mike podcast interview with Amanda Brazel! More About This Podcast Show The Halftime Mike […]

7 Tips for Your Online Marketing Strategy

April 2, 2014
Here are 7 tips you can use and share socially that will help your business get back to the basics and realize what is important in digital marketing today. 1. In this day, your traffic can be 25-65% mobile user!  Even if it is only 25%, you want to give those users a good experience. […]

Content is King, Engagement is Queen, and Both Need Crowns!

March 26, 2014
  You've likely heard it said by Mari Smith, "Content is King, but engagement is Queen and she rules the house." "Content is King, but engagement is Queen and she rules the house." ♕ツ♛ #SMSS13 — Mari Smith (@MariSmith) October 1, 2013 The king and queen's defining characteristic is their crown. Royalty without a crown […]

3 Key Elements of a Digital Marketing Strategy

March 11, 2014
Need more leads?  Trying to attract a wider audience?  The key is a cohesive digital marketing strategy. Most times when I'm invited to do consulting or a digital marketing audit, one of the first findings is that the marketing is splintered.  What is done on Facebook is not connected to the strategies used on the […]

How to use Social Media Amplification on your Website

February 25, 2014
4 Important Website Ingredients to Increase Social Media Amplification. A key value of social media for any business is the ability to reach more people.  Social Media can be an "amplifier" that helps extend exposure of your business to more people. This "amplification" happens when your website content is shared on multiple social networks such […]
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