Category: Digital Marketing

Time Saving Social Media Tools - PostPlanner

September 29, 2015
In today's world of constant content online, it's more important than ever that businesses keep up and keep their communities engaged with them by sharing more. It’s too much for businesses to solely share their own content on social media platforms. Businesses need to find valuable content from trusted sources to share and augment their […]

Quill Engage: Google Analytics Help for the Busy Business

September 22, 2015
Last week we talked about Google Analytics and all the website stats you can get from this tool. If you’re like most users the Google Analytics (GA) dashboard holds tons of information and is overwhelming at best. Even long time GA users can get confused with all the possibilities. But, in order to stay on […]

The Power of Google Analytics

September 15, 2015
In today's digital landscape, just because you have a website and publish content doesn't mean people will come to your site, let alone engage or convert as a new customer. Your website should evolve and be fueled by data mined from your own site visitors to make sure your site is consistently delivering what they […]

Holiday Marketing Campaign Best Practices

September 8, 2015
The holidays can be an incredibly fun time for marketers. If we’re being honest though, they can also be somewhat of a stressful time. Figuring out the marketing concept and how to promote your holiday campaign while staying aware of your competition to make sure you rise above them is no easy task. We’ve put […]

SmartPhone Video Editing

August 18, 2015
Video is becoming more and more embedded in the online experience. It captures the audience’s attention and draws them in, and with so many people using smartphones, it's a common part of our daily activity to watch short videos. Beyond that, visual content is engaging and portrays complicated ideas simply, in a short amount of […]

Pinterest Updates for Business Marketing with Azure Collier

August 13, 2015
Pinterest is driving traffic to websites in amazing fashion! Did you know that e-commerce purchases right on Pinterest have started? All this and more on Pinterest updates for business marketing in this podcast! It's all about informing you on the latest trends on Pinterest.  From, driving traffic to Rich Pins and more, we cover it! […]

Time Saving Tools with IFTTT

August 11, 2015
How can you save more time? Automate many of your online business tasks with an application called IFTTT. Short for “If This Then That,” IFTTT is a web-based service that lets you create conditions where one action can lead to another action. It’s handy for routine online work as well as social media, especially for […]

Insider Tips on Trends in Online Video with Sunny Lenarduzzi

August 6, 2015
It's raw, it's uncut! It's all about what's happening with video and livestreaming! Sunny Lenarduzzi is spectacular and informative....Mike's audio improves as the interview goes on.... It's all about informing you on the latest trends in online video today!  From YouTube to Facebook video, Instagram video to Periscope and Meerkat, we cover it. Sunny Lenarduzzi […]

Crowdfunding Campaigns: How One Startup Ran a Wildly Successful Kickstarter Campaign

July 30, 2015
Have you thought about running Crowdfunding campaigns? Are you familiar with how they operate? Would you like to learn the Secret Sauce from a successful Kickstarter campaign? Join me as I dive into this and more in this "Part 2" Podcast episode with the founders of KOOSHOO. Jesse and Rachel, husband and wife yoga teachers […]

The Easy Way to Maintain Local Online Directories

July 28, 2015
Location-based online searches are popular among consumers using mobile devices. Local SEO has the potential to help local businesses stand out in search engines and be found by potential customers.  One vital local SEO practice involves creating and maintaining business listings on the key online directories, apps, and websites that factor most into the local […]

KOOSHOO: Ecommerce Store Grows with Feeling and Doing Good

July 23, 2015
They left their jobs in corporate America. Purchasing one-way tickets, they headed to Asia. She's from a tiny island called Norfolk, that's roughly 3 miles by 5 miles in size between New Zealand and Australia. Their backgrounds and experiences ultimately led them to start a ecommerce store called KOOSHOO, centered around the Norfolk meaning of […]

Must-Have Travel Apps

July 14, 2015
  Whether for business or pleasure, travel will never be the same again with the advancements of tools for your smartphone to help you plan, share, and be informed! Here's a quick overview of a number of mobile apps you may want to add to your phone before your next trip. 1. Tripit -Free TripIt […]

Bing Follows Google's Lead on Mobile Search

July 7, 2015
Following closely on Google’s “Mobilegeddon” algorithm update, Bing has announced its own rollout of mobile friendly ranking signals over the next few months. The short update is that both search engines are now factoring into search ranking whether a website is mobile "friendly" or not. Basically if your site is not easy to use and […]

Ignite your Content if you want to see your Business Grow Online!

June 25, 2015
Content online has proliferated. You've heard all the tips about regular publishing of great content, creating quality images that communicate, and more. Yet everyone is doing that.  Great content is everywhere.  So how can you compete? More importantly, if you have great content, but no one sees it, is it really working for you?  What can […]

Hooks: Instant Alerts on iPhone for Everything

June 23, 2015
Notifications for Sports, TV, Stock, Weather, Movies And More Have you ever been busy or out of the office and missed an important Facebook post or tweet on Twitter for your business? Perhaps it involved a existing client, a potential great lead, or maybe it was a stock tip or even the weather forecast. Whatever […]

Video Blogging that's Savvy Sexy and Social!

June 18, 2015
Yes, I used the term "sexy" when talking about blogging, and in this case video blogging! Blogging and video blogging may not seem sexy, but Amy Schmittauer makes it so! Amy is my guest on this episode of the Halftime Mike podcast.  She's the founder and personality behind Savvy Sexy Social and leader of Vlog […]

Metrics to Measure the Success of your Website Marketing

June 16, 2015
The only way you can make progress with your online business is to keep track and measure your activities. For most small business owners, measuring sales is at the top of the monthly and quarterly agendas. However, sales are a result of the marketing strategies and processes implemented in the business, so it makes sense […]

Metrics to Measure the Success of your Facebook Marketing

June 2, 2015
Facebook offers businesses a lot of value in ways to market to your target customer audience. The key, however, is for businesses to measure the success of their Facebook marketing to ensure they know what is working, what isn't, and what needs adjusted. So what is a business to measure on Facebook? Of course there […]

What Works on Facebook Today

May 28, 2015
How is your Facebook marketing going? Looking for a source of good Facebook marketing information? Are you tired of complex answers and want to hear it straight in simple terms? Then you'll enjoy this show where I interview Jenny Brennan on "What works on Facebook today?" Jenny Brennan delivers in this podcast interview!  Hear her […]

Animate Your Business with

May 19, 2015
Wondering through the masses of websites that are offering free or paid services can be maddening even for a seasoned web marketing veteran. After all, who has the time to tinker with every new tool that might be of use to your business in marketing and selling online? Nobody does. I’ve taken the time to […]
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