Category: Digital Marketing

Website Redesign Keys You Need to Know!

October 10, 2014
The web changes.  It changes rapidly. It changes continually.  This means your website must change.  What worked in web design 3-4 years ago can be outdated and lead to poor performance today. As we all know, smartphones have increased nearly 100 fold from three years ago and so businesses now need to take into consideration […]

Effective Social Media Community Management: Learn from a Pro

October 9, 2014
How does Social Media Examiner do it?  If Mari Smith trusts him to respond to fans on her Facebook Page, surely you can learn from him too! This week I am joined by Juan Felix, a professional social media community manager and trainer who coordinates the fan and follower communities for such notable online entities […]

The Role Of Social Media In The Business Sales Funnel

October 7, 2014
Image Source: ShutterStock.com  There’s no denying the fact that social media has changed the face of marketing forever - and one of the most significant ways that it has altered the marketing landscape is the role it has played in the business sales funnel! Start With The Top Of The Funnel Today, social media is […]

Bridging Social Media with your Website: An Integrated Online Sales Funnel

October 2, 2014
  It's all about keeping it practical, doable, and leading edge so you can grow more leads and sales online. This week I fly solo and dive into the need and strategy to bridge social media with your web for an integrated sales funnel. Topic: Bridging Social Media with your Website: An Integrated Online Sales Funnel The […]

Using Email Marketing to Sell

October 1, 2014
In a day when Social Media is the rage, the reality is that email remains as strong, if not stronger than ever, as a business means to educate and sell online.  Email is a universally used tool that everyone sits down to check at work or home. Email gets a business in front of their […]

Twitter for Business: The what, how, why, and strategy steps

September 25, 2014
Welcome to another episode of the Halftime Mike Podcast where every week we dive into online and social media marketing tips, tactics, and methods for owners and marketers to give you ACTIONABLE items to implement right away. It's all about keeping it practical, doable, and leading edge so you can grow more leads and sales online. […]

Finding Great Content to Share with Feedly

September 24, 2014
Social Media Marketing is a demanding task. Have you ever felt burnt out on creating posts and content to share? The return on web traffic and engagement can be great for your business but it’s a reality that we can indeed reach capacity of “doing” and the need to create more content all the time […]

Social Media Efficiencies with Ravi Shukle

September 18, 2014
It's so important to be efficient! Social Media marketing can take over and control you if you let it.  It can consume your days and take away from other priorities. Ever tried to setup some scheduled posts on Facebook only to get lost in the News Feed and realize one hour later you had totally […]

Social Media Sharing Strategy for More Blog Post Traffic

September 17, 2014
How do you grow traffic to your website? One of the keys is having an active blog or resource center where you are weekly adding new content that is helpful to your ideal audience. A second key is then using a social media strategy to help increase the visibility of your post. This article will look […]

Beyond Facebook Reach: Social Media Marketing ROI

September 4, 2014
It's time to move the conversation beyond Facebook reach. Social Media marketing ROI is the key! Facebook should NOT be your only social media strategy. It's about multiple parts working together and using the data to guide you. Want to hear more about this conversation? Listen in on my interview with Blitzmetrics CEO Alex Houg […]

Optimize YouTube Videos for SEO: A Quick Guide

August 19, 2014
Why do some YouTube videos rank better in Google search results than others? Can my videos get more views and perform better in search rankings? How can I optimize YouTube videos for SEO (search engine optimization)? Can YouTube videos help drive more traffic to our business website? If you’ve ever pondered these questions, then this is the right […]

Business Blogging Success Tips with Ian Cleary

August 14, 2014
Is your business considering a blog or resource center? Do you have a blog that is not performing and wondering how to ramp it up for better results? Listen in on this Halftime Mike Podcast episode where Mike interviews Ian Cleary and uncovers keys to business blogging success! In This Episode: Business Blogging Success with Ian […]

Google Alerts Alternative: Talkwalker Alerts

August 12, 2014
Want to track web mentions of your business? Are you seeking a Google Alerts alternative? Time to Consider Talkwalker Alerts! As web and mobile Internet use has increased over the past three years, an important consideration for businesses is monitoring the mention of their company name and or product/service names. It can be very important […]

Social Media Efficiencies: 5 Tips to be More Productive

August 6, 2014
Does the idea of "Social Media Efficiencies" seem appealing and yet impossible? Are you overwhelmed at times by the sheer volume of information flowing at you online each day? Do you ever struggle with paralysis to act and decide simply because there are so many options, tools, and "How to's..." coming at you? If so, […]

9 Online Marketing Methods to Grow Sales

July 31, 2014
Every business is  interested in growing sales and there are multiple online marketing methods to do so. To have the opportunity to increase your sales online means: "Getting in front of the right people in the right places. It also means directing them to the right place online with the right message for them." That […]

Instagram Marketing: 6 Ways to Improve your Account

June 24, 2014
I believe that all professionals should know how powerful Instagram for business can be. However, just having an account isn’t enough. I’m here to share 6 ways to improve your Instagram account and help you develop a powerful Instagram presence. It’s important to make your Instagram profile as easy to view and navigate as possible […]

SEO for Small Business: How the Digital Marketing Funnel works

June 19, 2014
SEO for small business:  How I answered one small business that came to me wanting answers. In This Episode I often find the term "SEO" thrown around quite loosely and with many different meanings.  So when someone comes to me and says, "I need help with SEO!" I typically start asking questions to try and […]

How Search Optimization has Changed

June 7, 2014
You’re familiar with searching for things online.  Whether a question you have, or a product you want, or for doing cost comparisons.   In fact, the word “Google” has become a verb for doing an online search!  You’ve likely heard this before, “just google it!” The Basics: Any time a search engine like Google, Yahoo, or Bing is used, these […]

7 Keys for a High Impact Website Home Page

May 22, 2014
What makes a great website home page?  Ask 10 people and get 10 different answers. As I talk with businesses, I often find that what they THINK should be on the home page and WHAT ACTUALLY SHOULD BE are two very different things! In This Episode: In this episode, I break down 7 keys for a high […]

Images versus Text - The Data on Visuals Winning

May 20, 2014
We've said images matter in social and digital media. We've said that images capture attention better and are processed faster than text. Here's the data to prove it! Fast Facts to Tweet: Visuals are processed 60,000x faster than text!  Click to Tweet > People remember 10% of what they hear, 20% of what they read, […]

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