SEO Tip: Titles Matter in Search
When it comes to SEO (Search Engine Optimization) strategies, your title is extremely important. If you don’t have a compelling title, no one will click the post and read your great content. [Tweet “A well-written title will lure in readers, and it will act as a search engine keyword finder tool.”]
With all this in mind, here are some reasons titles are important and how you can use them to improve SEO practices:
1. Titles Appear in Search Results
Your potential blog or web page reader will enter their search terms into the browser search area. The closer your title is to the exact term they enter into the search bar, the more likely your title will show up in results. As well, the more relevant your title is to the words/topic being searched, the higher it will appear on the search engine page. Beyond that, the more engaging and relevant the title appears to the reader, the more likely they will be to click on the link and go to your article.
2. Titles Appear on Social Media Sites
Most social media sites use the article title as the text link. For example, the blog post title is the most prominent item shown in a Facebook link post. The title may be the first and only opportunity you have to entice readers to read your article. If so, the title needs to convey both what the article is about, and also the motivation for the viewer to click to read the post! A title may be the single factor that determines whether a user clicks to read or moves on to something else.
Make the Most of Every Title
So how can you help improve your titles? Research your title by adding your prospective title to the search area of your browser. You should see a drop-down list of suggested terms that are relevant to the topic of your title. You may come up with a title which has more search juice from those recommendations!
Place important keywords close to the beginning of the title. While the algorithms used to calculate search results will always remain a bit of a mystery, studies indicate that titles perform better when keywords appear early in the title. “Facebook Marketing Tips: 8 Keys to Help your Business” is stronger for the “Facebook Marketing Tips” phrase than a title such as “8 Key Business Tips to Help your Facebook Marketing.” Both have the phrase, the first one has it early in the title.
Keep it short and snappy. If your title is too long, only a portion of it will appear in search results. Your title should be no longer than 60-75 characters.
Your title should accurately reflect the content of your post. Posing an intriguing question or a list of tips are both strong techniques for title writing. The point is, don’t create a throw-away title. Be creative and think about what the reader is most likely to click and a keyword phrase that is important to be found for in search results.
Use title generating tools like the TweakYourBiz.com title generator. If you’re stuck and can’t seem to come up with any interesting active words that convey a compelling call to action, then this site can provide some inspiration and insight.
As I wrap up, I’ll come back to three key fundamentals.
- Search engines are more likely to rank higher titles that are well optimized and relevant. Use keywords to your advantage to help your work get found.
- Readers won’t click on a title that isn’t interesting or compelling. A simple search can produce dozens of results for any search term. Give potential readers a reason to click on your title.
- Remember that your title is perhaps the single most important item, next to the actual post content you’ve written, that determines whether someone comes to your website to read your post or not. Take the time to make it count!
Now go out and make your blog post titles count!