Category Archives: Digital Marketing

Social ROI: How One Business Gained 414k in new business via Social and Digital Marketing

Do you want to increase your ROI on your social media and digital marketing efforts?  Would $414,000 in new business tracked back to your efforts in these areas be a positive? I dive into a client case study in this Halftime Mike podcast interview with Amanda Brazel! More About This Podcast Show The Halftime Mike […]

7 Tips for Your Online Marketing Strategy

Here are 7 tips you can use and share socially that will help your business get back to the basics and realize what is important in digital marketing today. 1. In this day, your traffic can be 25-65% mobile user!  Even if it is only 25%, you want to give those users a good experience. […]

Content is King, Engagement is Queen, and Both Need Crowns!

  You’ve likely heard it said by Mari Smith, “Content is King, but engagement is Queen and she rules the house.” “Content is King, but engagement is Queen and she rules the house.” ♕ツ♛ #SMSS13 — Mari Smith (@MariSmith) October 1, 2013   The king and queen’s defining characteristic is their crown. Royalty without a […]

3 Key Elements of a Digital Marketing Strategy

Need more leads?  Trying to attract a wider audience?  The key is a cohesive digital marketing strategy. Most times when I’m invited to do consulting or a digital marketing audit, one of the first findings is that the marketing is splintered.  What is done on Facebook is not connected to the strategies used on the […]

How to use Social Media Amplification on your Website

4 Important Website Ingredients to Increase Social Media Amplification. A key value of social media for any business is the ability to reach more people.  Social Media can be an “amplifier” that helps extend exposure of your business to more people. This “amplification” happens when your website content is shared on multiple social networks such […]

Pinterest Power Tip – Doable Digital Marketing

Are you using Pinterest for your business?  Maybe you should be.  Maybe you are and need to use it better! Welcome to another episode of the Halftime Mike! My podcasts focus on practical, doable tips that I share to inform, inspire, and educate business listeners. My goal is always to help marketers and owners grow […]

9 Questions You Must Answer to Grow a Vibrant Online Community

Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results. The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not […]

Great Social Media Content Providers 2014

Just wanted to share a quick post to my community to recommend these three blogs to you!  Social Media Examiner recently published the winners of their “Top 10 2014 Social Media Blogs” contest and I’m thrilled to have three friends on the list.  If you need resources, these are three blogs to sign-up to get […]

Smart Business Insights into Social Changes and Trends Ahead

Social Media has become a mainstream locale where businesses want to be present.  It’s become an important means for businesses to connect with and get in front of their ideal audience. The typical path of a social media platform from startup, for those that succeed, is to have a period of rapid growth that can […]

Visual Stories: 7 Ways Digital Marketers Can Use Images in Social Media

Images.  They are critical in digital media today. In both social media as well as on blogs and websites, visual imagery has moved to the forefront and is something every digital marketer must master.  Images captures attention, communicates more, and inspires engagement. A leading online software system for businesses, HubSpot, conducted research on images in […]