Category: Digital Marketing

Add RSS-to-Email to your Blog to Increase Visitor Touch Points

April 8, 2014
Would you like to reach your site visitors again and again after they visit your blog? One way that businesses and organizations can increase readership of their blog posts and the touch points they have with visitor after the visit is by encouraging those visitors to subscribe to get new post alerts via email. The […]

Social ROI: How One Business Gained 414k in new business via Social and Digital Marketing

April 3, 2014
Do you want to increase your ROI on your social media and digital marketing efforts?  Would $414,000 in new business tracked back to your efforts in these areas be a positive? I dive into a client case study in this Halftime Mike podcast interview with Amanda Brazel! More About This Podcast Show The Halftime Mike […]

7 Tips for Your Online Marketing Strategy

April 2, 2014
Here are 7 tips you can use and share socially that will help your business get back to the basics and realize what is important in digital marketing today. 1. In this day, your traffic can be 25-65% mobile user!  Even if it is only 25%, you want to give those users a good experience. […]

Content is King, Engagement is Queen, and Both Need Crowns!

March 26, 2014
  You've likely heard it said by Mari Smith, "Content is King, but engagement is Queen and she rules the house." "Content is King, but engagement is Queen and she rules the house." ♕ツ♛ #SMSS13 — Mari Smith (@MariSmith) October 1, 2013   The king and queen's defining characteristic is their crown. Royalty without a […]

3 Key Elements of a Digital Marketing Strategy

March 11, 2014
Need more leads?  Trying to attract a wider audience?  The key is a cohesive digital marketing strategy. Most times when I'm invited to do consulting or a digital marketing audit, one of the first findings is that the marketing is splintered.  What is done on Facebook is not connected to the strategies used on the […]

How to use Social Media Amplification on your Website

February 25, 2014
4 Important Website Ingredients to Increase Social Media Amplification. A key value of social media for any business is the ability to reach more people.  Social Media can be an "amplifier" that helps extend exposure of your business to more people. This "amplification" happens when your website content is shared on multiple social networks such […]

Pinterest Power Tip - Doable Digital Marketing

February 6, 2014
Are you using Pinterest for your business?  Maybe you should be.  Maybe you are and need to use it better! Welcome to another episode of the Halftime Mike! My podcasts focus on practical, doable tips that I share to inform, inspire, and educate business listeners. My goal is always to help marketers and owners grow […]

9 Questions You Must Answer to Grow a Vibrant Online Community

February 5, 2014
Many marketers jump on Social Media and expect instant results. They often see other business leaders seeing success and question why they aren’t experiencing the same results. The truth is that although some Social Media marketers may make it look easy, chances are high that the ones that are driving real business results did not […]

Great Social Media Content Providers 2014

February 4, 2014
Just wanted to share a quick post to my community to recommend these three blogs to you!  Social Media Examiner recently published the winners of their "Top 10 2014 Social Media Blogs" contest and I'm thrilled to have three friends on the list.  If you need resources, these are three blogs to sign-up to get […]

Smart Business Insights into Social Changes and Trends Ahead

January 21, 2014
Social Media has become a mainstream locale where businesses want to be present.  It's become an important means for businesses to connect with and get in front of their ideal audience. The typical path of a social media platform from startup, for those that succeed, is to have a period of rapid growth that can […]

Visual Stories: 7 Ways Digital Marketers Can Use Images in Social Media

January 19, 2014
Images.  They are critical in digital media today. In both social media as well as on blogs and websites, visual imagery has moved to the forefront and is something every digital marketer must master.  Images captures attention, communicates more, and inspires engagement. A leading online software system for businesses, HubSpot, conducted research on images in […]

How to Massively Improve your Digital Marketing - Part 3

January 10, 2014
Stop!  Review.  Plan Changes.  Then proceed! Your Digital presence cannot be static.  It's time to review your digital marketing and make changes to succeed. This is the last post in the series of "how to advance your business online."  The first two posts are available here: How to Massively Improve Your Digital Marketing  How to […]

How to Massively Improve Your Digital Marketing - Part 2

December 31, 2013
As I noted in my last post, the beginning of a new year provides a great opportunity for every company to review, evaluate, and plan needed innovations for the year ahead.  Overcome your fears, dive in, and achieve new heights! The web does indeed change quickly and innovation is constant. There are changes in Google […]

How to Massively Improve your Digital Marketing

December 26, 2013
Ready to grow your leads and sales via your online marketing? The beginning of a new year provides a natural opportunity for every company to review, evaluate, and plan needed innovations for the year ahead.   This is even more critical to do with a company's online presence and technologies because the web changes and advances […]

How to Launch Online - Podcast with Michael Stelzner

December 12, 2013
Are you interested in how one startup was able to get 16,000 visits to their website on the day of launch?  Want to hear the plan for partners, founders, and teaser videos that were used?  You're in the right place! Let's talk about "Launching" and give you some really successful examples! I was thrilled to […]

Dennis Yu on Digital Marketing and Facebook Ads - podcast interview

December 3, 2013
I was privileged to have Dennis Yu stop by to talk Facebook on the Halftime Mike Podcast.  Here's a quick quote of some of the gold Dennis shared: Dennis brings tremendous value and has great insights on Facebook marketing in this episode of Halftime Mike, particularly related to how and why you may want to […]

Beyond Basic Content Marketing - Adding Podcasting to the Mix

November 2, 2013
We hear lots and lots about the need to have a content marketing strategy.  I don't disagree, I am for content marketing. However, I think our focus has been too narrow.  Most often, we limit the concept to actual text copy, or blogging as  our definition of  "content marketing." Content marketing, however, is much more […]

Get More Shares of Your Content!

September 27, 2013
How many hours have you spent adding buttons, gadgets and widgets to your new blog or website versus focusing on getting more shares of your content? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to […]

Creating Sales Funnel 'Closure Content' to Get the Sale

September 16, 2013
Offering information on your products and services on the world wide web has enabled thousands of companies to expand from only local sales to national and sometimes even global. The key is having a content funnel strategy for your website and blog, and the end goal is converting more visitors into customers through a intentional […]

Content, content, content...Content Marketing World - Top Takeaways

September 13, 2013
I just returned from Content Marketing World in Cleveland, Ohio where I spent a few power-packed days with over 1200 fellow digital strategists, bloggers, and online marketers.  I always find it helpful to recap some of my top learnings so that they go deeper in my psyche, and what better way to do it than a blog […]

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