Category: Digital Marketing

Planning for 2017 Web and Social Media Marketing

December 8, 2016
2017 is just around the corner and it's critical you have a plan for your web and social media marketing.  Things change fast online and what worked a year ago can be outdated now! In this episode I dive into 6 keys that can help you achieve greater heights related to your website and social […]

Preparing for 2017: A Marketing Checklist

December 1, 2016
Don’t wait until January to prepare your 2017 marketing. It's the perfect time to lay out your key projects and identify everything you need to accomplish them. But whatever your plans are, make sure you can keep up with the fast-changing nature of the internet. That way you'll have the edge over the competition. In […]

Review of MissingLettr.com

October 18, 2016
Writing blog posts can be fun. But reading the reactions from your readers when a post gets them excited is the best. But the challenge lies in scheduling and sharing on social media. How will you remind people to check out your cool post after a couple of days, weeks or months? Some programs like […]

Social Media Updates You Need to Know

October 13, 2016
Any change in features or design on social media sites can have a big impact on business. But it can be difficult to keep track of all the changes so for your convenience, here are the biggest updates in the last month: Facebook Live streaming is the trend, and Facebook is at the helm! The […]

Social Media for Lead Generation

October 13, 2016
Social Media works!  Are you using social media lead generation well for your business? It's more than just posting funny photos or repeatedly pushing your products! In this episode of the halftime Mike podcast I dive into moving from simply social media to social media lead generation for businesses.  There's a strategic difference! Discover the concept […]

Cloud Based Tools For Social Media And Content Marketing

October 5, 2016
Thanks to the innovative techniques and revolutionary marketing strategies, entrepreneurs have better access to global markets. Social media is no longer limited to building contacts and finding entertainment. It also offers pretty lucrative opportunities to business people who want to expand their customer reach. The growth of blogs and websites further prove this fact. And […]

Social Media for Manufacturers

October 4, 2016
Where once we relied on television, news and print media for news, entertainment, and product information, now we turn to laptops, tablets, and smartphones when we want to be in the know. It’s information on demand, and it’s changing the way people shop, and how smart companies market.  Your business can be part of this. […]

Creating a Multi-functional Homebuilding Website

September 27, 2016
.How about if you can “build” your home before it’s actually built? With Commodore Homes’ new interactive website, you can “build your own home” before you really build your home. Design your kitchen?  Yes, you can do that too!  Create a password-protected account and you’ll be able to save your selections for future reference. The […]

2017 Digital Marketing Planning Checklist

September 22, 2016
Is your 2017 Digital Marketing Planning underway? 2017 is around the corner and very soon it will be time to plan budgets and strategy for the new year.  Knowing this, I've created a handy ebook guide that helps you evaluate your 2016 marketing, discusses keys for 2017, and outlines all the details in a checklist you […]

Integrate Your Online Marketing

September 15, 2016
Social media is the buzzword tossed about by consumers and business professionals. It seems like every time someone tells you the best way to promote your business the first thing out of their mouth concerns social media as the leading new method. One reason for this is because of the low barriers to entry. Social […]

What is All the Fuss About Adobe Express?

September 13, 2016
You thrive on creating excellent content for your customers. And you know that video and imagery are key online.  However, your video and graphics have been a little weak. So what can you do? Adobe Express (formerly Adobe Spark) is the newest thing that fits the bill – it’s just been released by the makers […]

Conversion Keys in the Social Media Marketing Funnel

September 8, 2016
Conversion keys help you sell.  When you've done all the steps in the funnel, it's time to ask for the purchase. There are a number of keys to help you in that process of the sales conversion offer and I cover those today in this podcast! In this episode of the halftime Mike podcast I […]

How to Write for the Web for Readability

September 6, 2016
There's no denying that the phrase "content is king" is as true today as it was back in the early days of the internet. The best content wins online. However, when it comes to today's content, both from the perspective of web users and search engines, it’s important for businesses to know that quality is […]

Twitter Changes that Affect Your Business

September 1, 2016
Recently Twitter announced they would be changing their 140-character messaging format to make business marketing easier. Many business owners might be missing the benefits Twitter offers those promoting a business or product. Changes to Twitter will make it easier to use the platform. It will help businesses engage in real time conversations and lower customer […]

Keys for Email Nurture in your Digital Marketing Funnel

August 25, 2016
Is your Email Nurture campaign performing? Do you have a refined strategy for email nurture after a lead opt-in on your website? How can you improve your email drip marketing to convert more interested leads to sales? In this episode of the halftime Mike podcast I dive into the details on email nurture tactics as they flow […]

5 Ways to Improve Your Email Nurture Campaign

August 23, 2016
In the field of digital marketing, email marketing still holds a primary position for converting leads to sales. You’ve done the hard part; which is getting their email address – now, offer them emails of value to keep their interest and build trust. Consider the following tips for nurturing and converting these leads into sales […]

The Art of Using Email to Grow Sales

August 18, 2016
Email marketing has been around for a long time, and it has a proven track record of success. If done right it can increase your leads and sales. If done wrong it can seriously harm your reputation.  There are some basic do's and don'ts you should always follow and in this post we want to […]

Optimizing your Online Sales Funnel

August 11, 2016
What is it about optimizing your online sales funnel that seems so nebulous and challenging for marketers today? Not even sure what I mean when I say, "Online sales funnel"? Then you're in the right spot.  Stay tuned to learn about it from an expert! In this episode of the halftime Mike podcast I interview online […]

What is Pokemon Go and How Can it be used for Business?

August 9, 2016
Pokémon GO is a game in its own, unique new category. The smartphone app game's player base huge, and it's played daily, by millions of users spanning across many demographics. Most games require a player to focus all of their attention on their computer, mobile device, or console. Pokémon GO is different. It's a GPS-based […]

6 Ways to Use MailChimp to Benefit of Your Business

August 2, 2016
Email marketing is definitely not dead. You need to optimize your efforts to reach more people and achieve better results. The question is, how do you do that? MailChimp offers a highly effective way to create email marketing campaigns that work for your business. Here are 6 ways you can make MailChimp Email Service work […]
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