Category Archives: Digital Marketing

Stage 3 Web 'Closure Content'

Creating Sales Funnel ‘Closure Content’ to Get the Sale

Offering information on your products and services on the world wide web has enabled thousands of companies to expand from only local sales to national and sometimes even global. The key is having a content funnel strategy for your website and blog, and the end goal is converting more visitors into customers through a intentional […]

Content, content, content…Content Marketing World – Top Takeaways

I just returned from Content Marketing World in Cleveland, Ohio where I spent a few power-packed days with over 1200 fellow digital strategists, bloggers, and online marketers.  I always find it helpful to recap some of my top learnings so that they go deeper in my psyche, and what better way to do it than a blog […]

Facebook Sales Pipeline Strategy [INFOGRAPHIC]

Facebook provides marketers with tremendous opportunity to connect with their target audience. With over 1.15 billion users, and those Facebook users on average spending an incredible 7 hours +/- per month on the network (as compared to less than 7 minutes on Google +, Mashable 5/2013), Facebook is a place to intersect with people that […]

How to Setup the New Gmail Tabs

Gmail made some serious changes recently within the Gmail interface. The new tab structure can be a valuable way to sort your email.  It can also be a barrier to viewing the email that you once did! Here’s the low down and how to setup the tabs to work in your favor. If you use […]

Increase your Sales through Solving Problems

Problem solving content makes sense for any business seeking to sell on the Internet because it answers the question of “why?” that so many businesses have.  When a visitor comes to your site and asks themselves, “why should I consider using this?” and then your content shows a problem they can relate with and how […]

How to Drive More Social Traffic to your Website

Simply having information about your company on your company website is not in itself a complete sales and marketing plan.  Companies need to have content on their site that meets the needs of different types of visitors.  Content for those that just arrive and know little about your company; content for those who have some […]

Growth of Mobile Demands Business Changes for Web and Facebook

Do you know someone with a smartphone?  Or maybe a better question is, “Can you name 5 adults without a smart phone?” Chances are quite high that either you have one or that you immediately can name a few people that do. Mobile statistics show that smartphone use in the United States continues to grow rapidly.  […]

How to Grow your Email List with Facebook Contests

Email marketing continues to be a strong method digital marketers can utilize as part of their marketing mix. It is a universally used tool that everyone sits down to check at work or home. While tweets on Twitter and posts from a Facebook page may or may not be seen by a follower or fan based on […]

5 Keys for Businesses to Thrive in this Digital Age

Companies often come knocking, wanting to know how to succeed in growing their business online. They recognize that marketing and sales have changed in the past 10 years in a drastic and significant way.  From primarily print driven and direct sales person to person, to now being online and global.  As well, the shift has […]

4 Top Online Video Tools for Small Businesses

The use of images and video in digital technology continues to grow. Why should businesses consider using video more? Images and video capture attention and help communicate messages faster, better, and with more emotional connection. With the speed of data networks and Internet service continuing to increase, the barriers to sending, sharing, and posting images […]