Digital Marketing Archives - Page 27 of 32

Why Content Marketing Is The Foundation For Organic Traffic

November 17, 2015

When building a business, every customer contact counts. Your website is the easiest and quickest way for potential customers to find and learn about your business. Your website tells people what type of products and services you have, where to find you, and what hours you're open. While this might seem like a simple task, […]

Website Chat Tools - Should You Add Chat Or Not?

November 10, 2015

Your website is an important tool for your business. It allows consumers to view products, find information about your business, and contact you. To assist your communication with customers, there are many different tools to consider. Shopping carts, galleries, and contact pages are important to attract customers and keep them coming back. New tools are […]

Tap Into the Power of Social Media to Increase Blog Traffic

November 3, 2015

Social media is more than just sharing baby pictures or checking out cat videos and what your friends did on vacation. It's a powerful tool to connect your business with tens of thousands (if not millions) of potential customers. Another key for social media use for businesses is for driving traffic to your company […]

How Buyer Personas Help your Business Digital Marketing

October 31, 2015

Is your business targeting the right leads online? Do you know how to speak to that ideal customer audience? Are your Buyer Personas sharp for your business or do you need to know more about creating them? If so, this show is for you! This is a special episode podcast where I introduce you to […]

How to Assess Your Website Traffic and Build an Improvement Plan

October 28, 2015

Getting people to your website is what it’s all about online, right? Natural traffic, otherwise known as Organic traffic or non-ad driven traffic, is the holy grail and desire of all businesses online. The goal for many is to see their website on page one of Google. In the past, Search Engine Optimization (SEO) tricks […]

7 Strategies to Increase Organic Traffic to Your Website

October 20, 2015

We all want more quality traffic to our business website. The reality is that there is a lot of competition for traffic and a massive amount of content out on the web. Your competitors have the same goal as you do. So how can you rise above? Here’s a hit-list of 7 Strategies to Increase […]

Canva: The Online Marketer's Best Friend

October 6, 2015

Canva is a social media marketer’s best friend. In a matter of minutes, Canva allows you to create beautiful (and free) images for content marketing and social media posts. Canva is the key to creating images for professional social media launch points. It’s a much simpler tool than the designer standard PhotoShop by Adobe and […]

Time Saving Social Media Tools - PostPlanner

September 29, 2015

In today's world of constant content online, it's more important than ever that businesses keep up and keep their communities engaged with them by sharing more. It’s too much for businesses to solely share their own content on social media platforms. Businesses need to find valuable content from trusted sources to share and augment their […]

Quill Engage: Google Analytics Help for the Busy Business

September 22, 2015

Last week we talked about Google Analytics and all the website stats you can get from this tool. If you’re like most users the Google Analytics (GA) dashboard holds tons of information and is overwhelming at best. Even long time GA users can get confused with all the possibilities. But, in order to stay on […]

The Power of Google Analytics

September 15, 2015

In today's digital landscape, just because you have a website and publish content doesn't mean people will come to your site, let alone engage or convert as a new customer. Your website should evolve and be fueled by data mined from your own site visitors to make sure your site is consistently delivering what they […]

Holiday Marketing Campaign Best Practices

September 8, 2015

The holidays can be an incredibly fun time for marketers. If we’re being honest though, they can also be somewhat of a stressful time. Figuring out the marketing concept and how to promote your holiday campaign while staying aware of your competition to make sure you rise above them is no easy task. We’ve put […]

SmartPhone Video Editing

August 18, 2015

Video is becoming more and more embedded in the online experience. It captures the audience’s attention and draws them in, and with so many people using smartphones, it's a common part of our daily activity to watch short videos. Beyond that, visual content is engaging and portrays complicated ideas simply, in a short amount of […]

Pinterest Updates for Business Marketing with Azure Collier

August 13, 2015

Pinterest is driving traffic to websites in amazing fashion! Did you know that e-commerce purchases right on Pinterest have started? All this and more on Pinterest updates for business marketing in this podcast! It's all about informing you on the latest trends on Pinterest. From, driving traffic to Rich Pins and more, we cover it! […]

Time Saving Tools with IFTTT

August 11, 2015

How can you save more time? Automate many of your online business tasks with an application called IFTTT. Short for “If This Then That,” IFTTT is a web-based service that lets you create conditions where one action can lead to another action. It’s handy for routine online work as well as social media, especially for […]

Insider Tips on Trends in Online Video with Sunny Lenarduzzi

August 6, 2015

It's raw, it's uncut! It's all about what's happening with video and livestreaming! Sunny Lenarduzzi is spectacular and informative....Mike's audio improves as the interview goes on.... It's all about informing you on the latest trends in online video today! From YouTube to Facebook video, Instagram video to Periscope and Meerkat, we cover it. Sunny Lenarduzzi […]

Crowdfunding Campaigns: How One Startup Ran a Wildly Successful Kickstarter Campaign

July 30, 2015

Have you thought about running Crowdfunding campaigns? Are you familiar with how they operate? Would you like to learn the Secret Sauce from a successful Kickstarter campaign? Join me as I dive into this and more in this "Part 2" Podcast episode with the founders of KOOSHOO. Jesse and Rachel, husband and wife yoga teachers […]

The Easy Way to Maintain Local Online Directories

July 28, 2015

Location-based online searches are popular among consumers using mobile devices. Local SEO has the potential to help local businesses stand out in search engines and be found by potential customers. One vital local SEO practice involves creating and maintaining business listings on the key online directories, apps, and websites that factor most into the local […]

KOOSHOO: Ecommerce Store Grows with Feeling and Doing Good

July 23, 2015

They left their jobs in corporate America. Purchasing one-way tickets, they headed to Asia. She's from a tiny island called Norfolk, that's roughly 3 miles by 5 miles in size between New Zealand and Australia. Their backgrounds and experiences ultimately led them to start a ecommerce store called KOOSHOO, centered around the Norfolk meaning of […]

Must-Have Travel Apps

July 14, 2015

Whether for business or pleasure, travel will never be the same again with the advancements of tools for your smartphone to help you plan, share, and be informed! Here's a quick overview of a number of mobile apps you may want to add to your phone before your next trip. 1. Tripit -Free TripIt […]

Bing Follows Google's Lead on Mobile Search

July 7, 2015

Following closely on Google’s “Mobilegeddon” algorithm update, Bing has announced its own rollout of mobile friendly ranking signals over the next few months. The short update is that both search engines are now factoring into search ranking whether a website is mobile "friendly" or not. Basically if your site is not easy to use and […]

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