Category Archives: Digital Marketing

Facebook Ads made simple

Dennis Yu on Digital Marketing and Facebook Ads – podcast interview

I was privileged to have Dennis Yu stop by to talk Facebook on the Halftime Mike Podcast.  Here’s a quick quote of some of the gold Dennis shared: Dennis brings tremendous value and has great insights on Facebook marketing in this episode of Halftime Mike, particularly related to how and why you may want to […]

Beyond Basic Content Marketing – Adding Podcasting to the Mix

We hear lots and lots about the need to have a content marketing strategy.  I don’t disagree, I am for content marketing. However, I think our focus has been too narrow.  Most often, we limit the concept to actual text copy, or blogging as  our definition of  “content marketing.” Content marketing, however, is much more […]

Great Infographic on Content Marketing 12 Tenets via Marcus Sheridan

  With more and more businesses turning to content marketing as a viable strategy for generating leads, it’s easy for your blog posts, videos, white papers, and other content to get lost in the mix. Fortunately, there are several content creation strategies you can follow to ensure that your prospective customers are not only finding […]

Get More Shares of Your Content!

How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.  However, unfortunately many business leaders find they […]

Stage 3 Web 'Closure Content'

Creating Sales Funnel ‘Closure Content’ to Get the Sale

Offering information on your products and services on the world wide web has enabled thousands of companies to expand from only local sales to national and sometimes even global. The key is having a content funnel strategy for your website and blog, and the end goal is converting more visitors into customers through a intentional […]

Content, content, content…Content Marketing World – Top Takeaways

I just returned from Content Marketing World in Cleveland, Ohio where I spent a few power-packed days with over 1200 fellow digital strategists, bloggers, and online marketers.  I always find it helpful to recap some of my top learnings so that they go deeper in my psyche, and what better way to do it than a blog […]

Facebook Sales Pipeline Strategy [INFOGRAPHIC]

Facebook provides marketers with tremendous opportunity to connect with their target audience. With over 1.15 billion users, and those Facebook users on average spending an incredible 7 hours +/- per month on the network (as compared to less than 7 minutes on Google +, Mashable 5/2013), Facebook is a place to intersect with people that […]

How to Setup the New Gmail Tabs

Gmail made some serious changes recently within the Gmail interface. The new tab structure can be a valuable way to sort your email.  It can also be a barrier to viewing the email that you once did! Here’s the low down and how to setup the tabs to work in your favor. If you use […]

Increase your Sales through Solving Problems

Problem solving content makes sense for any business seeking to sell on the Internet because it answers the question of “why?” that so many businesses have.  When a visitor comes to your site and asks themselves, “why should I consider using this?” and then your content shows a problem they can relate with and how […]

How to Drive More Social Traffic to your Website

Simply having information about your company on your company website is not in itself a complete sales and marketing plan.  Companies need to have content on their site that meets the needs of different types of visitors.  Content for those that just arrive and know little about your company; content for those who have some […]