Email marketing has been around for a long time, and it has a proven track record of success.
If done right it can increase your leads and sales. If done wrong it can seriously harm your reputation. There are some basic do's and don'ts you should always follow and in this post we want to give you a quick guide overview of the keys:
Email Marketing Don'ts
Buy a mailing list - This is the quickest way to be flagged as spam! These lists are not reliable and harm your business reputation.
Send out meaningless emails - People subscribed for a reason. Give them what they want and give them value resources.
Sending infrequent emails - Contact your list regularly, so they don't forget who you are and send on a regular routine they can count on (Same day and time).
Promise something you can't deliver - You must be honest and authentic. If someone is expecting a product, service, or quality from you, make sure you can provide it.
Ask without giving back - Don't expect someone to sign up for your newsletter if you don't offer something in return.
Overload the senses - Don't fill overwhelm your reader with too much info. People are busy, the email has to be simple, scannable, and not cover for than 3 points.
Email Marketing Do's
Grow and nurture your list - Only use emails from people who have given their permission or opted-in via your website.
Get to the point - Your readers are busy. Make your email easy to understand with no more than 20 lines of text.
Add images - Images tell a story instantly, use this to your advantage.
Be personal - Add the name of the recipient to your campaign and t segment your list to send out only what readers want.
Be timely - If someone subscribes follow-up with them quickly.
Add value - Every email you send out should have a purpose, solve a problem, introduce a new product, offer an incentive, etc.
The subject line is important - Be brief and honest about your email topic. Your subject line is the most important part of your email! Sometimes this is the ONLY factor that determines whether they read the email or not.
Check and double check - Check grammar, spelling, layout, and spam score... every single time. Mistakes matter!
One size does not fit all - Segment your lists to make sure you don't send out pointless information. Don't treat existing clients like they just joined your list! Get them right.
Whether you have a list of thousands or just a few hundred, you need to send quality emails in a timely, organized way. There are many platforms available to help with this.
Make sure you test and analyze every email you send. See what works and adjust accordingly. Include links to your social media accounts and social share links so your readers can share your articles with their networks.
Email marketing has been around for a long time, and it has a proven track record of success.
