Engagement Keys in Your Digital Marketing Strategy
Are you engaging your web visitors and social media community?
Do you have an “engagement” action plan”? Engagement in Your Digital Marketing Strategy is all about what you need to do at the TOP of your digital funnel to CONNECT.
You NEED to be engaging your web and social community to build rapport. I talk about how to do this…
In this episode of the halftime Mike podcast I dive into the “Engagement” area of the digital marketing funnel. What it is, what you need to do, and how it works!
Engagement Keys in Your Digital Marketing Strategy
Here’s a window into the total digital marketing funnel outline and note “Engage” second to the top of the funnel. This is our focus today!
1. What is “Engaging”
Engaging is the art and science of responding and being social with your community. It can happen on your website and it definitely happens with social media. It’s about responding, acknowledging, answering questions and offering support.
My big three ideas are that to be “Engaging” a brand must
- Be Timely
- Be Helpful
- Be Authentic
You need to show attentiveness, care, and warmth. In other words…your brand must be human!
2. Why it Matters.
Because in this day and age, it can be a competitive advantage and differentiator!
As well, many businesses are not ready to buy from a company right away. They need to have multiple points of contact to better know, like, and trust the business.
That’s right, the majority of people you engage with will not be seeking to buy right way. However, since we know that it takes 7 points of contact before people have enough information to Know, Like, and Trust us enough to buy from us, engagement is key because it can be points 2-6 in the “connection” process towards making a purchase from you.
3. Key Issue Today: Ignoring the Engagement Opportunity
The major issue today is that businesses are simply overlooking and skipping engagement. They continue to be “old-school.” Old-school marketing was all “push”. From billboards to magazine ads and more, but today, being social is at the forefront. People need to like you before they will want to do business with your company and buy your product!
The way they will build that “like” mentality is through interaction.
To market on social media is to need to be ready to and committed to engagement. Answer comments, reply to @ mentions, follow then on Twitter/Instagram/Pinterest back, etc. Engagement is about making the valuable effort to respond.
4. TIPS for Engaging
- Download smartphone social media apps for at least 2 of your team members so you can be notified and reply on-the-go to comments and mentions
- As part of your Attraction and Engagement social media posting (which is to be together 50% of your content in a week), seek to engage. Ask for and invite feedback and interaction
- Do your utmost best to respond in a timely fashion! Even if you are on the go, let them know you’ll get back with more detail.
- On Facebook reply to Comments; for Twitter reply and include a @mention of the user
- As noted, “following” a commenter on Instagram and Twitter is a form of engagement. They are often notified of this on their smartphone or via email. It’s another top-of-mind connection with your business
It started with a simple question…. We love San Diego craft beer. Do you?
The question begged for engagement and the fans did not disappoint!
The KEY here is that the Facebook Page responded and followed up with more engagement, a question!
You gotta engage! Social is a two-way street and it’s a way for you to build rapport and make those connection points that build the know-like-trust relationship!
So what’s your key takeaway from this?
What do you need to do in the next 24 hours based on listening?
How to Ramp up your Engagement:
Resources outlined in this episode. Click each to explore!
- Digital Marketing Funnel
- Content is King, Engagement is Queen
- Facebook Engagement Tips
- Part 1 – Attraction Content in the Digital Funnel
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Why the Halftime theme Mike?
I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!