Are you growing an online business with measurable success? Is your Facebook Page and Instagram account growing and driving sales?
Interested in hearing the story of one mom who is repeating success online? You're in the right place!
In this episode of the halftime Mike podcast I dive into the Alison J Prince story.
Alison has started 8 online businesses over the last 7 years, and has had some amazing success with growth, sales, and social media community growth…. taking one Facebook page for her business HowDoesShe from 150k fans to over 1.5 million engaged fans, not to mention an Instagram following of over 75k!
With that background and biz success, Alison is a perfect guest for our show here to share her story and some wisdom on growing an online business and social community.
Alison is having tremendous business success in her online businesses with the strategic use of social media. Initially, with zero funding, she focused on purely organic means to grow and engage her audience and continues to use paid ads only sparingly. This amazing mom has done great things with a focus on giving value to her community. Through this singular focus her businesses have taken off!
Her secret? Wait for it....She said:
"The secret to social is being social." - Alison J. Prince
Yes, you read that right! That's the secret sauce from the woman of the hour!
Her solution is twofold.
Other inspiring advice for newbies diving into social media for their business: "be nice, share, compliment, take your turn....as kids are taught in kindergarten." It must be a "win-win" situation for everyone involved.
One other fantastic piece of advice is the importance of knowing your worth as a solopreneur. Every professional is an individual with unique needs and expenses. Popular USD or EUR based flat hourly rates may not be feasible for you as a professional serving a clientele in a completely different zone. If you don’t use your time and resources effectively, it can be hard for you to grow your business. To increase your business efficiency, you must know how much time you are spending and what are your current costs to complete a project. Calculate your hourly rate now!
For other tips, check our brand new blog post that can give you information about enhancing your online presence to grow your business.
TAKEAWAY: Who can your business partner with on social media and marketing that is complementary to your product/services? Someone that can help you and whom you can help. Take each other higher!
(Hint: listen to the episode for full details and the stories)
Howdoesshe.com, is a mom blog, where she feature mom's and helpful ideas for mom's including information like: quick, healthy meals, how does she knit, how does she do her makeup, etc.
Pickyourplum.com – Her e-commerce site with handpicked special deals. It started with zero funding on social media.
Email marketing is a vital part of her business blog and sales funnel. Her main goal is to have an email list and from there do email nurture towards sales.
Howdoesshe gives away printable cards and gift tags on her blog via an opt in to a private account where the follower would access the printables.
Through incentives to access private posts and other simple offers she has grown her list to over 130k!
Alison is now using Facebook Live Video for greater engagement.
She and her team do livestreaming videos with the intent to connect, engage and to better help and support their community. Plus, it simply works on Facebook! You have to adapt to what is working and can't stand still. One of her livestreaming episodes reached over 7k people on Facebook live. So are you looking to optimize your online business? Click here.
With the tremendous successes from her business venture, Alison couldn't help but give back to people. She now ventures in online business consulting with her newly launched website Alisonjprince.com. She does consulting on business marketing for Facebook, Instagram, how to grow business niches, and special courses on entrepreneurship. The goal of her course is to help others create the same success as she did – especially for moms or dads who wants to work 5 hours a week and earn $100-150 thousand dollars a year. The basic goal: live a real rich life and to help people make money in their pajamas!
All this and more in this podcast episode!
So what’s your key takeaway from this? What do you need to do in the next 24 hours based on listening?
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I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!