You thrive on creating excellent content for your customers. And you know that video and imagery are key online. However, your video and graphics have been a little weak. So what can you do? Adobe Spark is the newest thing that fits the bill – it’s just been released by the makers of Photoshop. It […]
There's no denying that the phrase "content is king" is as true today as it was back in the early days of the internet. The best content wins online. However, when it comes to today's content, both from the perspective of web users and search engines, it’s important for businesses to know that quality is […]
Scredible.com is the next step in content marketing research and editing. It's artificial intelligence (AI) that frees up time and works for you so that you can focus on your message. If you know that content marketing for your website and social media posting of resource-rich information is important but you don’t have the time, […]
Managing to-do lists is challenging. From time to time, we fail to meet our deadlines because we didn’t plan properly or we forgot the task altogether. This is especially true when you have a lot of work, and you're juggling multiple projects. With these issues, more professionals are using editorial calendars to help them stay […]
Are you engaging your web visitors and social media community? Do you have an "engagement" action plan"? Engagement in Your Digital Marketing Strategy is all about what you need to do at the TOP of your digital funnel to CONNECT. You NEED to be engaging your web and social community to build rapport. I talk about how to do […]
Are you attracting enough visitors to your website? Do you have an "attraction plan"? Online Marketing Success: Attraction Content Tips in the Digital Marketing Funnel is all about what you need to do at the TOP of your funnel. You NEED to be attracting more of the right top of visitors. I talk about how to do […]
In today’s climate of frantic and frequent online promotion, too many businesses – it seems – have shelved the importance of offline networking. This is a mistake that needs to be corrected in this digital age! Meeting IRL (in real life) matters! It develops a rapport with prospective customers far better than a video can […]
How can you get heard today? It's all about how to amplify your content in a super-busy online world! Bottom line: It's crazy noisy online today. The rate at which new content is added is exploding! The average Facebook user has the potential to see 1500 unique posts in their News Feed during a […]
Keeping your WordPress site safe is important, and also challenging! WordPress holds the lion’s share (possibly as high as 59.3%) of the content management market across today’s websites. Unfortunately, being at the top of the charts in popularity also makes this open-source tool a top hacking target. It makes sense. If you can hack a […]
It's a difficult balance. Automating social media can save you a lot of time in your busy schedule. But social media is by nature a social, personal platform. Too much automation can cause you lose that personal feeling that's so important to social media interaction. People don't want to interact with robots! But we understand […]
Are you using Google Analytics on your website? Do you know the Google Analytics basics? Are you overwhelmed by all it's features and options? Still hopeful that you can actually use it for ROI Tracking of your online marketing efforts? There's hope! Google Analytics is a powerful and often overwhelming tool with loads of options. However, […]
Staying current on SEO Tips is critical for business success on the web today. The web changes rapidly and SEO changes each year because search engine algorithms change. A search engine algorithm is the set of rules that a search engine like Google uses to determine what is the "best" search results for a search […]
One of the biggest problems with work projects today is finding the right way to communicate effectively online. Every team has dreamed of finding a way to work on the same presentations, documents, and spreadsheets without thousands of emails going back and forth. Enter Google Apps: A powerful online suite of business software tools from […]
As your business seeks to grow, one method to help is to setup an automated sales pipeline on your website that uses email. This use of automated “drip marketing” emails is an efficient way for a business to grow leaders and nurture a prospect in the journey to becoming a customer. The key is […]
Instagram continues to grow in users and business uses. It’s a great visual platform and many businesses are seeing the power of connecting with their ideal customer audiences on the social network. Running Instagram Ads is a great way to harness the power of this social media powerhouse to reach more of your ideal audience. […]
When people think of social media, the two platforms that come to mind first are typically Facebook and Twitter. However, in the business community, LinkedIn is the dominant social network of the professional community. Users spend an average of nearly 10 minutes per day on the social platform. Users of LinkedIn say they are 50% […]
LinkedIn Publishing gives LinkedIn users more opportunity to build influence and reach a target audience. With LinkedIn Publisher, users can share (and prove) their knowledge and expertise and give advice while gaining an important source of professional connections. It’s basically a blogging platform within LinkedIn allowing users to reach their connections and beyond. With LinkedIn […]
Today, there are many web-based apps on the market to help companies and individuals with social media management. While each caters to a specific aspect of social marketing, a rising star with top features for social media management is AgoraPulse. AgoraPulse covers basically everything you could possibly need for social media marketing, monitoring, and management. […]
Wondering what to tweet about? Here's some ideas for businesses to get started: Tweet out some advice Share a quote that reflects the business's values. Post a behind-the-scenes photo of work. Tweet info on a charity that needs support. Lighten things up with a joke! Remind followers of an interesting event or date coming up. […]
Asana is a project management tool * designed to boost productivity and efficiency while eliminating unnecessary features such as a heavy reliance on communicating solely through emails. An Introduction to Asana Developed by a former Google employee (Justin Rosenstein) and a former Facebook co-founder (Dustin Moskovitz), it was originally created for use in Facebook's […]
