Category: Content Marketing

How to Automate Social Media without Seeming Like a Robot

April 21, 2016
It's a difficult balance. Automating social media can save you a lot of time in your busy schedule. But social media is by nature a social, personal platform. Too much automation can cause you lose that personal feeling that's so important to social media interaction. People don't want to interact with robots! But we understand […]

Google Analytics Basics: Breaking it Down for ROI Tracking

April 14, 2016
Are you using Google Analytics on your website? Do you know the Google Analytics basics? Are you overwhelmed by all it's features and options?  Still hopeful that you can actually use it for ROI Tracking of your online marketing efforts? There's hope!  Google Analytics is a powerful and often overwhelming tool with loads of options. However, […]

SEO Tips: What Matters Today for Business Websites

March 31, 2016
Staying current on SEO Tips is critical for business success on the web today. The web changes rapidly and SEO changes each year because search engine algorithms change.  A search engine algorithm is the set of rules that a search engine like Google uses to determine what is the "best" search results for a search […]

How To Use Google Apps To Organize Your Virtual Team

February 23, 2016
One of the biggest problems with work projects today is finding the right way to communicate effectively online. Every team has dreamed of finding a way to work on the same presentations, documents, and spreadsheets without thousands of emails going back and forth. Enter Google Apps: A powerful online suite of business software tools from […]

4 Key Tips for your Email Marketing

February 16, 2016
  As your business seeks to grow, one method to help is to setup an automated sales pipeline on your website that uses email.  This use of automated “drip marketing” emails is an efficient way for a business to grow leaders and nurture a prospect in the journey to becoming a customer. The key is […]

How to Create an Instagram Ad

February 2, 2016
Instagram continues to grow in users and business uses. It’s a great visual platform and many businesses are seeing the power of connecting with their ideal customer audiences on the social network. Running Instagram Ads is a great way to harness the power of this social media powerhouse to reach more of your ideal audience. […]

LinkedIn Free vs LinkedIn Premium

January 26, 2016
When people think of social media, the two platforms that come to mind first are typically Facebook and Twitter. However, in the business community, LinkedIn is the dominant social network of the professional community. Users spend an average of nearly 10 minutes per day on the social platform. Users of LinkedIn say they are 50% […]

The Benefits of using LinkedIn Publisher

January 19, 2016
LinkedIn Publishing gives LinkedIn users more opportunity to build influence and reach a target audience. With LinkedIn Publisher, users can share (and prove) their knowledge and expertise and give advice while gaining an important source of professional connections. It’s basically a blogging platform within LinkedIn allowing users to reach their connections and beyond. With LinkedIn […]

What Is AgoraPulse?

January 5, 2016
Today, there are many web-based apps on the market to help companies and individuals with social media management. While each caters to a specific aspect of social marketing, a rising star with top features for social media management is AgoraPulse. AgoraPulse covers basically everything you could possibly need for social media marketing, monitoring, and management. […]

Things To Tweet About

December 31, 2015
Wondering what to tweet about? Here's some ideas for businesses to get started: Tweet out some advice Share a quote that reflects the business's values. Post a behind-the-scenes photo of work. Tweet info on a charity that needs support. Lighten things up with a joke! Remind followers of an interesting event or date coming up. […]

Review of Asana: Task And Project Management

December 29, 2015
  Asana is a project management tool designed to boost productivity and efficiency while eliminating unnecessary features such as a heavy reliance on communicating solely through emails. An Introduction to Asana Developed by a former Google employee (Justin Rosenstein) and a former Facebook co-founder (Dustin Moskovitz), it was originally created for use in Facebook's organization. The […]

Make Images A Part Of SEO And Social Media Strategy

December 24, 2015
Strong images are an important part of any marketing strategy. The old adage, "show, don't tell", rings doubly true in the realm of marketing strategies that are tailored towards social media platforms. Most people are visual, and images can project a feeling or message instantly. So use images to increase engagement: Optimize your images for […]

Efficient Job Posting And Hiring With ZipRecruiter

December 8, 2015
At some point it happens in all businesses. In order to grow, you need to hire and you want the best people for your roles. The hiring process often lands upon managers and small business owners who already have many tasks on their plate. In the past job postings were handled mostly by newspapers. Over time, […]

5 Items Every Business Owner Should Invest In

December 1, 2015
Since its conception, the online digital landscape has gone through many changes. Businesses need to keep up with theses changes by developing an integrated marketing strategy, improving website design, and utilizing social media tools. I'll outline 5 keys I believe every business owner should be investing in for success on the web: Responsive Website A […]

The Perfect Backlink

November 26, 2015
Building the perfect backlink to your website is a powerful way to achieve higher page rankings and web traffic. Use these tips below to get higher traffic to your site: Use high authority links: These links are from .edu, .gov or top publisher sites. Google looks for high-authority links when it crawls the web, and […]

Transform Email into a Team Productivity & Collaboration Tool with Hiver

November 24, 2015
Increasing productivity can be overwhelming for small and medium-sized businesses. Customer Relationship Management tools may be feature-rich, but also overkill for a 3-10 person team. But what if a tool a team is already using could be transformed into a workflow and customer support system? Introducing Hiver for Small and Medium-Sized Businesses. It’s a web […]

Why Content Marketing Is The Foundation For Organic Traffic

November 17, 2015
When building a business, every customer contact counts. Your website is the easiest and quickest way for potential customers to find and learn about your business. Your website tells people what type of products and services you have, where to find you, and what hours you're open. While this might seem like a simple task, […]

Website Chat Tools - Should You Add Chat Or Not?

November 10, 2015
Your website is an important tool for your business. It allows consumers to view products, find information about your business, and contact you. To assist your communication with customers, there are many different tools to consider. Shopping carts, galleries, and contact pages are important to attract customers and keep them coming back. New tools are […]

Tap Into the Power of Social Media to Increase Blog Traffic

November 3, 2015
  Social media is more than just sharing baby pictures or checking out cat videos and what your friends did on vacation. It's a powerful tool to connect your business with tens of thousands (if not millions) of potential customers. Another key for social media use for businesses is for driving traffic to your company […]

How to Assess Your Website Traffic and Build an Improvement Plan

October 28, 2015
Getting people to your website is what it’s all about online, right? Natural traffic, otherwise known as Organic traffic or non-ad driven traffic, is the holy grail and desire of all businesses online. The goal for many is to see their website on page one of Google. In the past, Search Engine Optimization (SEO) tricks […]

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