Category: Content Marketing

7 Strategies to Increase Organic Traffic to Your Website

October 20, 2015
We all want more quality traffic to our business website. The reality is that there is a lot of competition for traffic and a massive amount of content out on the web. Your competitors have the same goal as you do. So how can you rise above? Here’s a hit-list of 7 Strategies to Increase […]

Time Saving Social Media Tools - PostPlanner

September 29, 2015
In today's world of constant content online, it's more important than ever that businesses keep up and keep their communities engaged with them by sharing more. It’s too much for businesses to solely share their own content on social media platforms. Businesses need to find valuable content from trusted sources to share and augment their […]

The Power of Google Analytics

September 15, 2015
In today's digital landscape, just because you have a website and publish content doesn't mean people will come to your site, let alone engage or convert as a new customer. Your website should evolve and be fueled by data mined from your own site visitors to make sure your site is consistently delivering what they […]

Holiday Marketing Campaign Best Practices

September 8, 2015
The holidays can be an incredibly fun time for marketers. If we’re being honest though, they can also be somewhat of a stressful time. Figuring out the marketing concept and how to promote your holiday campaign while staying aware of your competition to make sure you rise above them is no easy task. We’ve put […]

Ignite your Content if you want to see your Business Grow Online!

June 25, 2015
Content online has proliferated. You've heard all the tips about regular publishing of great content, creating quality images that communicate, and more. Yet everyone is doing that.  Great content is everywhere.  So how can you compete? More importantly, if you have great content, but no one sees it, is it really working for you?  What can […]

Metrics to Measure the Success of your Website Marketing

June 16, 2015
The only way you can make progress with your online business is to keep track and measure your activities. For most small business owners, measuring sales is at the top of the monthly and quarterly agendas. However, sales are a result of the marketing strategies and processes implemented in the business, so it makes sense […]

Metrics to Measure the Success of your Facebook Marketing

June 2, 2015
Facebook offers businesses a lot of value in ways to market to your target customer audience. The key, however, is for businesses to measure the success of their Facebook marketing to ensure they know what is working, what isn't, and what needs adjusted. So what is a business to measure on Facebook? Of course there […]

Animate Your Business with Animatron.com

May 19, 2015
Wondering through the masses of websites that are offering free or paid services can be maddening even for a seasoned web marketing veteran. After all, who has the time to tinker with every new tool that might be of use to your business in marketing and selling online? Nobody does. I’ve taken the time to […]

Get striking images for graphics on FOAP.com

May 12, 2015
Social media is becoming the lifeblood for many marketing campaigns today, with small and medium sized businesses utilizing these channels to engage more and more with their customer base. There's nothing quite as effective as making a personal connection with a customer in order to generate leads, create brand evangelists, and build brand credibility. One […]

SEO Tip: Titles Matter in Search

April 7, 2015
When it comes to SEO (Search Engine Optimization) strategies, your title is extremely important. If you don't have a compelling title, no one will click the post and read your great content. [Tweet "A well-written title will lure in readers, and it will act as a search engine keyword finder tool."] With all this in mind, […]

How Construction Businesses Can Use Houzz for Marketing

March 10, 2015
Houzz is a newer online platform that offers design and construction professionals a unique and targeted marketing opportunity. The site can appeal to any business that wants to showcase their projects, share information, gain leads, and find new ideas. In this article I'll dive into this design and construction online site and the ways a […]

Optimizing Images for SEO

March 3, 2015
  Images are an essential part of social media! A reader will scan the image, subheadings, and bullet points to see if reading the post is a good use of the reader’s limited and valuable time. An image will draw the reader in, by giving the reader a "feel" for the post. Here's a Checklist […]

Content Curation and Web Traffic with Sniply

January 16, 2015
Advancements in technology happen all the time. When a "point of pain" is addressed with a new technology solution, it's always time for celebration.  I'm celebrating this new service, Sniply, for the pain point it solves for businesses using social media! Snip.ly is a service which allows you to have the power of social media […]

Online and Social Media Marketing for Small Business

January 15, 2015
How can you "up your game" online? What's a way to take your social media "to the next level"? In this episode I fly solo and dive into just that! Online and Social Media Marketing for Small Business The caveat here is that this is a unedited email I sent to an acquaintance. She's had […]

Change your Facebook Marketing to What Works Today

January 12, 2015
Is your Facebook marketing primarily centered around gaining new fans?  Are you looking at Facebook Reach as one of your primary measurements of Facebook success? If so, it's time to move on! The reality is that Facebook has changed and your marketing needs to change to be effective. It's time to change your Facebook marketing […]

SEO 101 for your Web Page

November 20, 2014
"Why doesn't my website come up in Google when you type the term <fill in blank with your product>??" If I had a dollar for every time I've been asked that, I'd be a wealthy man!  Every business wants to come up first, or at least on the first page when a search for their […]

Going Viral: What Types Of Content Are The Most Shareable?

November 18, 2014
Generally speaking, every marketer wants their campaigns to reach the largest possible audience. Moreover, getting content to “go viral” is one of the most common goals of most social media campaigns. That said, there are a few common denominators towards the types of posts that receive a significant amount of shares and strong sentiment (whether […]

Finding Great Content to Share with Feedly

September 24, 2014
Social Media Marketing is a demanding task. Have you ever felt burnt out on creating posts and content to share? The return on web traffic and engagement can be great for your business but it’s a reality that we can indeed reach capacity of “doing” and the need to create more content all the time […]

Social Media Sharing Strategy for More Blog Post Traffic

September 17, 2014
How do you grow traffic to your website? One of the keys is having an active blog or resource center where you are weekly adding new content that is helpful to your ideal audience. A second key is then using a social media strategy to help increase the visibility of your post. This article will look […]

Business Blogging Success Tips with Ian Cleary

August 14, 2014
Is your business considering a blog or resource center? Do you have a blog that is not performing and wondering how to ramp it up for better results? Listen in on this Halftime Mike Podcast episode where Mike interviews Ian Cleary and uncovers keys to business blogging success! In This Episode: Business Blogging Success with Ian […]

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