Category Archives: Content Marketing

How to use Social Media Amplification on your Website

4 Important Website Ingredients to Increase Social Media Amplification. A key value of social media for any business is the ability to reach more people.  Social Media can be an “amplifier” that helps extend exposure of your business to more people. This “amplification” happens when your website content is shared on multiple social networks such […]

Pinterest Power Tip – Doable Digital Marketing

Are you using Pinterest for your business?  Maybe you should be.  Maybe you are and need to use it better! Welcome to another episode of the Halftime Mike! My podcasts focus on practical, doable tips that I share to inform, inspire, and educate business listeners. My goal is always to help marketers and owners grow […]

Great Social Media Content Providers 2014

Just wanted to share a quick post to my community to recommend these three blogs to you!  Social Media Examiner recently published the winners of their “Top 10 2014 Social Media Blogs” contest and I’m thrilled to have three friends on the list.  If you need resources, these are three blogs to sign-up to get […]

Visual Stories: 7 Ways Digital Marketers Can Use Images in Social Media

Images.  They are critical in digital media today. In both social media as well as on blogs and websites, visual imagery has moved to the forefront and is something every digital marketer must master.  Images captures attention, communicates more, and inspires engagement. A leading online software system for businesses, HubSpot, conducted research on images in […]

How to Massively Improve your Digital Marketing – Part 3

Stop!  Review.  Plan Changes.  Then proceed! Your Digital presence cannot be static.  It’s time to review your digital marketing and make changes to succeed. This is the last post in the series of “how to advance your business online.”  The first two posts are available here: How to Massively Improve Your Digital Marketing  How to […]

How to Massively Improve Your Digital Marketing – Part 2

As I noted in my last post, the beginning of a new year provides a great opportunity for every company to review, evaluate, and plan needed innovations for the year ahead.  Overcome your fears, dive in, and achieve new heights! The web does indeed change quickly and innovation is constant. There are changes in Google […]

How to Massively Improve your Digital Marketing

Ready to grow your leads and sales via your online marketing? The beginning of a new year provides a natural opportunity for every company to review, evaluate, and plan needed innovations for the year ahead.   This is even more critical to do with a company’s online presence and technologies because the web changes and advances […]

Beyond Basic Content Marketing – Adding Podcasting to the Mix

We hear lots and lots about the need to have a content marketing strategy.  I don’t disagree, I am for content marketing. However, I think our focus has been too narrow.  Most often, we limit the concept to actual text copy, or blogging as  our definition of  “content marketing.” Content marketing, however, is much more […]

Get More Shares of Your Content!

How many hours have you spent adding buttons, gadgets and widgets to your new blog or website versus focusing on getting more shares of your content? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to […]

Stage 3 Web 'Closure Content'

Creating Sales Funnel ‘Closure Content’ to Get the Sale

Offering information on your products and services on the world wide web has enabled thousands of companies to expand from only local sales to national and sometimes even global. The key is having a content funnel strategy for your website and blog, and the end goal is converting more visitors into customers through a intentional […]

Content, content, content…Content Marketing World – Top Takeaways

I just returned from Content Marketing World in Cleveland, Ohio where I spent a few power-packed days with over 1200 fellow digital strategists, bloggers, and online marketers.  I always find it helpful to recap some of my top learnings so that they go deeper in my psyche, and what better way to do it than a blog […]

Facebook Sales Pipeline Strategy [INFOGRAPHIC]

Facebook provides marketers with tremendous opportunity to connect with their target audience. With over 1.15 billion users, and those Facebook users on average spending an incredible 7 hours +/- per month on the network (as compared to less than 7 minutes on Google +, Mashable 5/2013), Facebook is a place to intersect with people that […]

Increase your Sales through Solving Problems

Problem solving content makes sense for any business seeking to sell on the Internet because it answers the question of “why?” that so many businesses have.  When a visitor comes to your site and asks themselves, “why should I consider using this?” and then your content shows a problem they can relate with and how […]

How to Drive More Social Traffic to your Website

Simply having information about your company on your company website is not in itself a complete sales and marketing plan.  Companies need to have content on their site that meets the needs of different types of visitors.  Content for those that just arrive and know little about your company; content for those who have some […]