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Integrate Your Online Marketing

Integrate Your Online Marketing - 315

Social media is the buzzword tossed about by consumers and business professionals. It seems like every time someone tells you the best way to promote your business the first thing out of their mouth concerns social media as the leading new method.

One reason for this is because of the low barriers to entry. Social networking giants Facebook and Twitter have made a huge impression on the public, and marketers can reach their audience on those platforms. Time spent on those two networks per month is quite amazing.

Despite this fanfare, as a business owner you have to regard social media as only one aspect of an online marketing campaign. Because no matter how many likes your Facebook posts receive if these posts don't drive customers to your website or your phone – then what’s the point? To this end, it's imperative that you concentrate your online marketing with the aim of getting lead conversions.

Using Analytics to Gauge Success of Your Online Marketing

One of the most discouraging aspects of marketing is running a promotion for a couple of months without seeing results. However; those who continue to build momentum with consistent efforts can see results eventually. Just like anything else, online marketing is a process. Use analytics to review progress and make small changes to your original plan and you'll gain more control over the process.

Don’t hesitate to track your stats; after all, if you don’t track it how will you know how to make improvements? Solid analytics will improve your email marketing campaign, your social media posts and ultimately your website traffic.

Content is King – Value Provision

Google mandates a website have good, quality content as part of its search engine algorithm. The last thing you want to say in online marketing is “Buy me!” and that’s it. It doesn’t work. Relationship building and management is the key. You have to give them something of value. In return, you get a customer when they trust you and have had their questions answered. Provide your readers with how to guides, useful downloads, content (via blogging), etc. If you don’t know where to start, just answer questions that seem to pop up consistently about your product or service. This, all by itself, would drive traffic.

Relationship building and management is the key. You have to give them something of value. In return, you get a customer when they trust you and have had their questions answered. Provide your readers with how to guides, useful downloads, content (via blogging), etc. If you don’t know where to start, just answer questions that seem to pop up consistently about your product or service. This, all by itself, would drive traffic.

Provide your readers with how to guides, useful downloads, content (via blogging), etc. If you don’t know where to start, just answer questions that seem to pop up consistently about your product or service. This, all by itself, would drive traffic.

Keep them Coming Back with Drip Campaigns

The name of the game here is the “soft lead capture”. When someone leaves your website the stats show the majority don’t come back.  Most websites have a 25% return rate.

Therefore it’s important to have a simple “soft” offer while they are on your site.  Something of value like a resource guide or discount coupon, something that fits your industry.  To gain access they must give you their name and email address.  With tools like Waftio.com on your site you can easily create this and the value is that you ensure you have a way to stay in contact with that visitor via email regardless if they return to your website soon or not.

Once they sign-up, you can add them to a email marketing list.  A “drip campaign” lets you build trust, nurture the lead, and then even separate your traffic by the actions they take in the emails. Develop a more in-depth nurturing program for traffic that’s willing to go deeper and become qualified leads. In fact, this is another place where analytics can give you great returns. By seeing which landing pages are converting sales, you can learn how to deliver similar content. Building relationships through integrated marketing is the key to success in online marketing.

Develop a more in-depth nurturing program for traffic that’s willing to go deeper and become qualified leads. In fact, this is another place where analytics can give you great returns. By seeing which landing pages are converting sales, you can learn how to deliver similar content. Building relationships through integrated marketing is the key to success in online marketing.

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