Facebook and social media updates happen at a ever-increasing pace! It's hard to keep up online with what matters and what's changed for marketers online.
That's where I aim to step in and add some value to you!
Are you keeping up with the Facebook and social media changes? As soon as I post this, new things have happened! So let's get you caught up on the most recent "need-to-know" changes.
Ready to go?
As the wise philosopher David Bowie once said; ch.. ch.. ch.. changes. Here are the changes for Facebook, Twitter, LinkedIn, & YouTube for this week. Enjoy!
When Facebook Stories were introduced, you could only share with your friends. But now if you allow public followers on your profile, your Facebook Stories can be watched by anyone. Expect to get lots of reach when you use Stories.
This is only for profiles right now. Facebook has no timeline to roll out public sharing to Pages. However, it shows that Stories are getting more attention and user are posting Stories and watching stories. Are you using Stories more?
Twitter is losing American users. Last quarter they lost 2 million users! And when you have fewer eyeballs you have dwindling profits. So they’re inventing some unique ways to build sales. The latest plan is a $99 monthly service that will automatically “amplify” a profile and tweets for 30 days. Analytics is included with the service so you can see your gain in reach, engagement, and followers.
The impressive part is that there’s no need to create an ad and users can cancel the Twitter service at any time. So if you’re really busy, like me, this could be an interesting possible way to get your brand recognized.
We’ve been able to add multiple images to Facebook forever. Now LinkedIn is stepping up and modernizing. Right now adding multiple images is only available to Apple device users, but is coming soon to Android and desktop.
This is AWESOME!
For events, seminars, and workshops because multiple day events need multiple images. Ideal for products because now we can view the total package. Tell a before and after story and have the images go along.
It's about time.
This was a basic, simple editor to use to edit YouTube videos. But they’re discontinuing it because of many people didn’t use it. They’re focusing their efforts on building new tools and improving other ones.
What will Chromebook users use to edit videos as they can’t easily download software? Trimming, blurring and filters will be featured in the Enhancements Feature of the Video Manager.
So every time I see something about Flash I hear the first line of the theme song to the movie Flash Gordon. https://youtu.be/MS4_Z84-rRE
Unfortunately unlike its superhero name sake, Flash was never the savior of the interwebs. It had its run and yet is simply old, unstable, unsecure technology that needs to end. The web evolves, browsers evolve, mobile use increased and flash needed to go.
Good news - we’ll never have to be subjected to a bad Flash website again. Bad news - Flash won’t go away completely until 2020.
If you STILL have flash on your website, it's time to get a new website! Flash has officially been put on life support with a pending death outlined.
Hot off the press, not even 24 hours old since this post has gone live, we've seen some users getting ability to go live on Instagram Live in Stories and invite in another viewer for a dual broadcast format! We'll see if the testing goes well and it rolls out mainstream to all users. Stay tuned!
This is POWERFUL for marketers! Live broadcasts are rising in popularity and viewership and how you can bring someone in, it's the evolution of live. Watch out TV!
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I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create an updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
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