SEO has changed in the past few years. A lot. Not only have the methods to get to the top of the search results changed, but the tools have too. Today, quality is as important (if not more) than quantity, and many of the tools that used to dominate the arena have vanished completely. But […]
Facebook and social media updates happen at a ever-increasing pace! It's hard to keep up online with what matters and what's changed for marketers online. That's where I aim to step in and add some value to you! Are you keeping up with the Facebook and social media changes? As soon as I post this, […]
Having a lead capture plan for your website to grow your email list is critical. Using a ebook as a tool is a good method for offering something of value. Let's dive into the what, why, and how to create a ebook! Is your website growing leads and building your email list? One gap point […]
While the word "quiz" may take you back to your school days, quizzes are actually very useful in the world of marketing. Why? Quizzes are an effective and convenient tool for engaging with your audience. On social media a whopping 82% of users complete quizzes. From Facebook to Buzzfeed, quizzes are used to gather relevant […]
Being found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It's a unique arena that requires unique SEO marketing efforts. Is your business performing well in local search? What is local search and local SEO marketing? How can you improve your local search results? We […]
Is your website performing well and have you done a website best practice review lately? The ultimate goal of an inbound marketing campaign is lead generation. Your site can attract a lot of visitors, but if all they do is browse and leave, then your efforts have failed. To be successful, think of your website […]
Even if you're comfortable with digital marketing, the term "geofencing" might still be new to you. That's okay because it's new technology, but if you're looking for targeted ways to use mobile marketing to boost your small business sales, it might be just what you're looking for! What Is Geofencing? Geofencing is a type of […]
It doesn't matter how well-crafted that email is if it is sent before a lead is ready to convert or if that lead moved on. Through automation, drip marketing of emails allows your message to be delivered "on-time" over a set period. From weekly specials to the monthly newsletter, drip marketing connects your lead with […]
Putting your company's identity onto a social media platform inherently involves more direct communication with: customers, associates, rivals, the potential trolls, and so on. While the Instagram interface is good for interacting with people, it's not spectacular at analyzing their behaviors and measuring marketing impact. That's why I love the world of Cloud services. I […]
Getting your email marketing content setup is not the end of your work. Ensuring that the greatest potential possible OPEN the email is critical and you MUST spend time to improve email open rates. Are you using email marketing or automated email nurture campaigns? HINT: You should be! A key for email marketing is the open […]
The question, "What is a website call to action?", is a frequent question I get. Beyond the need to know what it is, online marketers need to be using a call to action regularly and effectively on their websites! It's often one of THE most overlooked lead capture and digital marketing components out there. A call to […]
How can your business have online marketing success? What does it take? What are the key online marketing foundations? These are questions I was recently asked, and I decided to answer in this podcast with a look at the 4 key foundations I believe are absolutely essential to online marketing success. Is your business doing well […]
Writing blog posts can be fun. But reading the reactions from your readers when a post gets them excited is the best. But the challenge lies in scheduling and sharing on social media. How will you remind people to check out your cool post after a couple of days, weeks or months? Some programs like […]
Thanks to the innovative techniques and revolutionary marketing strategies, entrepreneurs have better access to global markets. Social media is no longer limited to building contacts and finding entertainment. It also offers pretty lucrative opportunities to business people who want to expand their customer reach. The growth of blogs and websites further prove this fact. And […]
Social media is the buzzword tossed about by consumers and business professionals. It seems like every time someone tells you the best way to promote your business the first thing out of their mouth concerns social media as the leading new method. One reason for this is because of the low barriers to entry. Social […]
You thrive on creating excellent content for your customers. And you know that video and imagery are key online. However, your video and graphics have been a little weak. So what can you do? Adobe Spark is the newest thing that fits the bill – it’s just been released by the makers of Photoshop. It […]
There's no denying that the phrase "content is king" is as true today as it was back in the early days of the internet. The best content wins online. However, when it comes to today's content, both from the perspective of web users and search engines, it’s important for businesses to know that quality is […]
Scredible.com is the next step in content marketing research and editing. It's artificial intelligence (AI) that frees up time and works for you so that you can focus on your message. If you know that content marketing for your website and social media posting of resource-rich information is important but you don’t have the time, […]
Managing to-do lists is challenging. From time to time, we fail to meet our deadlines because we didn’t plan properly or we forgot the task altogether. This is especially true when you have a lot of work, and you're juggling multiple projects. With these issues, more professionals are using editorial calendars to help them stay […]
Are you engaging your web visitors and social media community? Do you have an "engagement" action plan"? Engagement in Your Digital Marketing Strategy is all about what you need to do at the TOP of your digital funnel to CONNECT. You NEED to be engaging your web and social community to build rapport. I talk about how to do […]
