Even if you're comfortable with digital marketing, the term "geofencing" might still be new to you. That's okay because it's new technology, but if you're looking for targeted ways to use mobile marketing to boost your small business sales, it might be just what you're looking for! What Is Geofencing? Geofencing is a type of […]
It doesn't matter how well-crafted that email is if it is sent before a lead is ready to convert or if that lead moved on. Through automation, drip marketing of emails allows your message to be delivered "on-time" over a set period. From weekly specials to the monthly newsletter, drip marketing connects your lead with […]
Putting your company's identity onto a social media platform inherently involves more direct communication with: customers, associates, rivals, the potential trolls, and so on. While the Instagram interface is good for interacting with people, it's not spectacular at analyzing their behaviors and measuring marketing impact. That's why I love the world of Cloud services. I […]
Getting your email marketing content setup is not the end of your work. Ensuring that the greatest potential possible OPEN the email is critical and you MUST spend time to improve email open rates. Are you using email marketing or automated email nurture campaigns? HINT: You should be! A key for email marketing is the open […]
The question, "What is a website call to action?", is a frequent question I get. Beyond the need to know what it is, online marketers need to be using a call to action regularly and effectively on their websites! It's often one of THE most overlooked lead capture and digital marketing components out there. A call to […]
How can your business have online marketing success? What does it take? What are the key online marketing foundations? These are questions I was recently asked, and I decided to answer in this podcast with a look at the 4 key foundations I believe are absolutely essential to online marketing success. Is your business doing well […]
Writing blog posts can be fun. But reading the reactions from your readers when a post gets them excited is the best. But the challenge lies in scheduling and sharing on social media. How will you remind people to check out your cool post after a couple of days, weeks or months? Some programs like […]
Thanks to the innovative techniques and revolutionary marketing strategies, entrepreneurs have better access to global markets. Social media is no longer limited to building contacts and finding entertainment. It also offers pretty lucrative opportunities to business people who want to expand their customer reach. The growth of blogs and websites further prove this fact. And […]
Social media is the buzzword tossed about by consumers and business professionals. It seems like every time someone tells you the best way to promote your business the first thing out of their mouth concerns social media as the leading new method. One reason for this is because of the low barriers to entry. Social […]
You thrive on creating excellent content for your customers. And you know that video and imagery are key online. However, your video and graphics have been a little weak. So what can you do? Adobe Spark is the newest thing that fits the bill – it’s just been released by the makers of Photoshop. It […]
There's no denying that the phrase "content is king" is as true today as it was back in the early days of the internet. The best content wins online. However, when it comes to today's content, both from the perspective of web users and search engines, it’s important for businesses to know that quality is […]
Scredible.com is the next step in content marketing research and editing. It's artificial intelligence (AI) that frees up time and works for you so that you can focus on your message. If you know that content marketing for your website and social media posting of resource-rich information is important but you don’t have the time, […]
Managing to-do lists is challenging. From time to time, we fail to meet our deadlines because we didn’t plan properly or we forgot the task altogether. This is especially true when you have a lot of work, and you're juggling multiple projects. With these issues, more professionals are using editorial calendars to help them stay […]
Are you engaging your web visitors and social media community? Do you have an "engagement" action plan"? Engagement in Your Digital Marketing Strategy is all about what you need to do at the TOP of your digital funnel to CONNECT. You NEED to be engaging your web and social community to build rapport. I talk about how to do […]
Are you attracting enough visitors to your website? Do you have an "attraction plan"? Online Marketing Success: Attraction Content Tips in the Digital Marketing Funnel is all about what you need to do at the TOP of your funnel. You NEED to be attracting more of the right top of visitors. I talk about how to do […]
In today’s climate of frantic and frequent online promotion, too many businesses – it seems – have shelved the importance of offline networking. This is a mistake that needs to be corrected in this digital age! Meeting IRL (in real life) matters! It develops a rapport with prospective customers far better than a video can […]
How can you get heard today? It's all about how to amplify your content in a super-busy online world! Bottom line: It's crazy noisy online today. The rate at which new content is added is exploding! The average Facebook user has the potential to see 1500 unique posts in their News Feed during a […]
Keeping your WordPress site safe is important, and also challenging! WordPress holds the lion’s share (possibly as high as 59.3%) of the content management market across today’s websites. Unfortunately, being at the top of the charts in popularity also makes this open-source tool a top hacking target. It makes sense. If you can hack a […]
It's a difficult balance. Automating social media can save you a lot of time in your busy schedule. But social media is by nature a social, personal platform. Too much automation can cause you lose that personal feeling that's so important to social media interaction. People don't want to interact with robots! But we understand […]
Are you using Google Analytics on your website? Do you know the Google Analytics basics? Are you overwhelmed by all it's features and options? Still hopeful that you can actually use it for ROI Tracking of your online marketing efforts? There's hope! Google Analytics is a powerful and often overwhelming tool with loads of options. However, […]
