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Category: Content Marketing

What Is Conversion Rate Optimisation?

December 12, 2020
It’s no secret that businesses must create their own website to reach their target audience. Digital marketing, and conversion rate optimisation in particularly, are tools that can help brands boost their visibility online, and ultimately, drive up sales. Unfortunately, one significant oversight that most marketers commit is focusing solely on increasing traffic—thus, failing to nurture […]

How Video Publishing Can Benefit Your Sports Marketing

November 18, 2020
When it comes to marketing, different tactics and strategies work well for different businesses in different fields. Marketing is a broad industry with seemingly countless underlying sub-categories within it, making the options from which to choose seem a bit endless.  This means it becomes key to identify your industry, such as sports marketing, and then […]

5 Tips To Start Creating A Digital Marketing Strategy

November 12, 2020
If you’re looking to start generating more leads and money, then you need to know how to begin creating a digital marketing strategy. It is important to have a solid online presence that includes search engine optimization. With that said, here are tips to help you create a solid online presence that will generate money […]

8 Link Building Ideas For 2021

November 9, 2020
If you have a company and you haven’t created a digital marketing campaign yet, you’re definitely missing out on reaching your target audience and, ultimately, increasing sales through the Web. There’s intense competition in the business world today, so boosting your visibility to potential customers is a must.  One way to increase your reach is […]

4 Reasons your Business Needs a Blog

November 4, 2020
Every year, more companies are realizing the important role a blog plays in marketing for current internet-driven consumerism. People get the majority of their information from online sources, from the latest news to recent fashion trends. Recent research shows over 80 percent of consumers are more likely to research a product online before purchasing it, […]

3 Critical Elements Of A Digital Marketing Strategy

November 1, 2020
The core of any successful marketing campaign is the effective and strategic implementation of a few critical elements of a digital marketing strategy. Many people have heard about or are using these basic elements, but very few actually take the time to learn more about them and how they can be implemented in their own […]

Local SEO Tactics For 2021

October 10, 2020
Running a business can be a challenging undertaking, especially for beginners. This is one of the reasons why SEO has been there to help entrepreneurs become more visible in the digital world. And, just like how SEO revolutionized the world of e-commerce, this digital marketing method can also be a powerful tool for local businesses.  […]

7 Content Marketing Hacks to Drive a Better Customer Experience

September 7, 2020
Do you feel like your content doesn’t attract much traffic no matter how hard you work on your content marketing hacks and strategy? Or you used to have a satisfactory number of visitors, but the numbers kept dropping and now you wonder what you could’ve possibly done wrong? Don’t worry, because you’re not alone in […]

Creating Great Content: 5 Key Components to Keep in Mind

August 7, 2020
Blogging has become one of the best and most effective ways to share content online. Through blogging, you can express your feelings, send out a message, or seek to sell a product or service to consumers. It’s truly a great method to “speak” out to people without doing so verbally, all while ensuring your message […]

How to Create and Use Link Bait to Improve Your SEO

August 5, 2020
There are many ways to get links on your website. In most cases, it implies giving something in return. However, thanks to link-baiting, the webmaster receives external links without any conditions. Is it really possible to create and use link bait effectively? Let’s figure out. What Is Link Baiting? Matt Cutts of Google defines the […]

5 Tips for Internet Marketing Optimization

June 20, 2020
It's simple enough to start a marketing campaign on the internet. The problem is, campaigns without optimizations are rarely successful so it is valuable to review tips for Internet marketing optimization. You aren't alone if you don't see any returns from your online marketing efforts. Reports show that only 22% of marketers are satisfied with […]

Content Marketing: Right Content, Right Time, Right Eyeballs

June 1, 2020
 The business industry is changing every year. To stay relevant, you need to explore digital marketing as a whole, but more so the key area of content marketing. In fact, the vast majority of multinational companies, such as Microsoft and P&G, are already doing this. Content marketing when done right can have many great benefits […]

Growing your Online Video with StreamYard

May 12, 2020
As a business owner, you can professionally stream live videos like a veteran with the online video StreamYard app. These are the key features of StreamYard.

A Quick Guide to Creating Great Website Content

May 3, 2020
Publishing and creating great website content is an excellent way to get your website ranked in the search engines, but how can you ensure what you are putting out is of the highest quality? While many different aspects go into a great piece of content, here are some of the most important.  Understand Your Audience  […]

SEO Content Marketing Mistakes You Should Avoid

January 23, 2020
It is a necessity to come up with a professional website if you want a brand to be noticed and followed. Designing a website is the first stepping stone. It is not the only task you have to complete for getting customers and generating sales, however. Search engine optimization is what makes a website popular […]

7 Top Tips for Getting More Blog Post Shares

January 22, 2020
Did you know that the median blog post just gets 4 shares? Isn’t that saddening? People publish millions of blog posts every month and most of them receive a negligible amount of shares. If you are among these sites and want to increase the number of shares and visits your blog posts get from social […]

Why You Need a Website Content Strategy to Grow Your Audience

December 10, 2019
Any content you publish needs to fit into a strategic plan. 6 reasons why well-thought-out website content strategy helps you achieve your marketing goals.

How Content Can Engage Readers and Boost Brand Awareness

May 9, 2018
Content is capable of doing a lot of things. It can boost engagement, raise brand awareness, and drive sales. Marketers have acknowledged the fact that quality and informative content is the key to a customer’s heart, and, as a result, many brands in 2019 like to consider themselves as content producers and publishers. In fact, […]

What is Ahrefs.com and Why You Need It

August 22, 2017
SEO has changed in the past few years. A lot. Not only have the methods to get to the top of the search results changed, but the tools have too. Today, quality is as important (if not more) than quantity, and many of the tools that used to dominate the arena have vanished completely. But […]

Facebook and Social Media Updates for the week of August 5

August 10, 2017
Facebook and social media updates happen at a ever-increasing pace!  It's hard to keep up online with what matters and what's changed for marketers online. That's where I aim to step in and add some value to you! Are you keeping up with the Facebook and social media changes?  As soon as I post this, […]
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