Category Archives: Content Marketing

Keys_to_Networking_Offline-600x270

Keys to Networking Offline

In today’s climate of frantic and frequent online promotion, too many businesses – it seems – have shelved the importance of offline networking. This is a mistake that needs to be corrected in this digital age!  Meeting IRL (in real life) matters!  It develops a rapport with prospective customers far better than a video can […]

how to amplify your content

How to Amplify your Content in Today’s Busy Online World

   How can you get heard today? It’s all about how to amplify your content in a super-busy online world! Bottom line: It’s crazy noisy online today.  The rate at which new content is added is exploding!  The average Facebook user has the potential to see 1500 unique posts in their News Feed during a […]

Keeping your WordPress Site Safe: Security Tips

Keeping your WordPress Site Safe: Security Tips

Keeping your WordPress site safe is important, and also challenging! WordPress holds the lion’s share (possibly as high as 59.3%) of the content management market across today’s websites. Unfortunately, being at the top of the charts in popularity also makes this open-source tool a top hacking target.  It makes sense.  If you can hack a […]

How to Automate Social Media without Seeming Like a Robot 315

How to Automate Social Media without Seeming Like a Robot

It’s a difficult balance. Automating social media can save you a lot of time in your busy schedule. But social media is by nature a social, personal platform. Too much automation can cause you lose that personal feeling that’s so important to social media interaction. People don’t want to interact with robots! But we understand […]

Google Analytics Basics: Breaking it Down for ROI Tracking

Are you using Google Analytics on your website? Do you know the Google Analytics basics? Are you overwhelmed by all it’s features and options?  Still hopeful that you can actually use it for ROI Tracking of your online marketing efforts? There’s hope!  Google Analytics is a powerful and often overwhelming tool with loads of options. However, […]

SEO Tips: What Matters Today for Business Websites

Staying current on SEO Tips is critical for business success on the web today. The web changes rapidly and SEO changes each year because search engine algorithms change.  A search engine algorithm is the set of rules that a search engine like Google uses to determine what is the “best” search results for a search […]

How To Use Google Apps To Organize Your Virtual Team

One of the biggest problems with work projects today is finding the right way to communicate effectively online. Every team has dreamed of finding a way to work on the same presentations, documents, and spreadsheets without thousands of emails going back and forth. Enter Google Apps: A powerful online suite of business software tools from […]

4 Key Tips for your Email Marketing 315

4 Key Tips for your Email Marketing

  As your business seeks to grow, one method to help is to setup an automated sales pipeline on your website that uses email.  This use of automated “drip marketing” emails is an efficient way for a business to grow leaders and nurture a prospect in the journey to becoming a customer. The key is […]

How to Create an Instagram Ad2

How to Create an Instagram Ad

Instagram continues to grow in users and business uses. It’s a great visual platform and many businesses are seeing the power of connecting with their ideal customer audiences on the social network. Running Instagram Ads is a great way to harness the power of this social media powerhouse to reach more of your ideal audience. […]

LinkedIn Free vs LinkedIn Premium

When people think of social media, the two platforms that come to mind first are typically Facebook and Twitter. However, in the business community, LinkedIn is the dominant social network of the professional community. Users spend an average of nearly 10 minutes per day on the social platform. Users of LinkedIn say they are 50% […]

The Benefits of using LinkedIn Publisher

LinkedIn Publishing gives LinkedIn users more opportunity to build influence and reach a target audience. With LinkedIn Publisher, users can share (and prove) their knowledge and expertise and give advice while gaining an important source of professional connections. It’s basically a blogging platform within LinkedIn allowing users to reach their connections and beyond. With LinkedIn […]

What Is agorapulse

What Is AgoraPulse?

Today, there are many web-based apps on the market to help companies and individuals with social media management. While each caters to a specific aspect of social marketing, a rising star with great features is AgoraPulse. AgoraPulse covers basically everything you could possibly need for social media marketing, monitoring, and management. Focusing on Facebook, Twitter, […]

Things To Tweet About

Wondering what to tweet about? Here’s some ideas for businesses to get started: Tweet out some advice Share a quote that reflects the business’s values. Post a behind-the-scenes photo of work. Tweet info on a charity that needs support. Lighten things up with a joke! Remind followers of an interesting event or date coming up. […]

Review of Asana: Task And Project Management

  Asana is a project management tool designed to boost productivity and efficiency while eliminating unnecessary features such as a heavy reliance on communicating solely through emails. An Introduction to Asana Developed by a former Google employee (Justin Rosenstein) and a former Facebook co-founder (Dustin Moskovitz), it was originally created for use in Facebook’s organization. The […]

Make Images A Part Of SEO And Social Media Strategy

Strong images are an important part of any marketing strategy. The old adage, “show, don’t tell”, rings doubly true in the realm of marketing strategies that are tailored towards social media platforms. Most people are visual, and images can project a feeling or message instantly. So use images to increase engagement: Optimize your images for […]

Efficient Job Posting And Hiring With ZipRecruiter

At some point it happens in all businesses. In order to grow, you need to hire and you want the best people for your roles. The hiring process often lands upon managers and small business owners who already have many tasks on their plate. In the past job postings were handled mostly by newspapers. Over time, […]

5 Items Every Business Owner Should Invest In

Since its conception, the online digital landscape has gone through many changes. Businesses need to keep up with theses changes by developing an integrated marketing strategy, improving website design, and utilizing social media tools. I’ll outline 5 keys I believe every business owner should be investing in for success on the web: Responsive Website A […]

The Perfect Backlink

Building the perfect backlink to your website is a powerful way to achieve higher page rankings and web traffic. Use these tips below to get higher traffic to your site: Use high authority links: These links are from .edu, .gov or top publisher sites. Google looks for high-authority links when it crawls the web, and […]

Transform Email into a Team Productivity & Collaboration Tool with Hiver

Increasing productivity can be overwhelming for small and medium-sized businesses. Customer Relationship Management tools may be feature-rich, but also overkill for a 3-10 person team. But what if a tool a team is already using could be transformed into a workflow and customer support system? Introducing Hiver for Small and Medium-Sized Businesses. It’s a web […]

Why-Content-Marketing-Is-The-Foundation for Organic Traffic

Why Content Marketing Is The Foundation For Organic Traffic

When building a business, every customer contact counts. Your website is the easiest and quickest way for potential customers to find and learn about your business. Your website tells people what type of products and services you have, where to find you, and what hours you’re open. While this might seem like a simple task, […]