Even if you're comfortable with digital marketing, the term "geofencing" might still be new to you. That's okay because it's new technology, but if you're looking for targeted ways to use mobile marketing to boost your small business sales, it might be just what you're looking for!
Geofencing is a type of mobile marketing that allows advertisers to limit their advertisements to a specific geographical area. Sometimes, those limitations can be as precise as a single shopping mall, or a block of a street.
Geofencing is tied to your own smartphone app and limited to the area you set. When people who have downloaded your app are in the area, your ads are automatically sent to their mobile devices.
We all know that targeted ads are the best use of your marketing dollars. Marketing to people you know are interested in your products and services will always be an easier sell.
Geofencing takes targeting to the next level, by targeting ads to people who are a) interested, b) downloaded your app, and c) within the physical geographical area of your store.
With these 3 targeting criteria met, all you need is a little digital nudge to turn prospects into customers.
This might be the best thing to happen to mobile marketing since the smartphone itself! You might be wondering how to leverage a geofenced app to bring foot traffic into your store. Here are a few ideas:
Geofencing is a great marketing tool, and if you do have a local business, it could be the most effective tool in your mobile marketing arsenal. So if you don't already have an app, get one, and if you do, consider adding this useful feature!