Publishing and creating great website content is an excellent way to get your website ranked in the search engines, but how can you ensure what you are putting out is of the highest quality?
While many different aspects go into a great piece of content, here are some of the most important.
The first step to creating interesting content is understanding your audience. The better you understand your audience, the easier it is to create content that is going to draw people in.
What are the questions your audience has? What are their pain-points, and how can you help solve them?
Great content offers people value, but first, you have got to know what exactly it is that people value. Web consulting companies are very good at helping you to understand your audience if you need some help with this, so do some research and find ways of better understanding what it is your audience wants.
When you understand your audience, you can then start finding the keywords that will help you reach them.
Choosing the right keywords is about balance. You have got to be able to get a good mix of keywords with plenty of search volume, but they also need to be ones you have a realistic chance of rankings for.
There is no point ranking number 24 for a keyword because it is not going to get you any traffic. Instead, you have got to focus on keywords where you have a good chance of ranking in the top positions.
People often put a lot of energy into keywords, and then really fail at this step. The content you write must be in-depth and high quality, otherwise it is of no value to anyone.
Whatever goal you have for creating great website content, whether it be ranking number one on Google, or selling lots of your products, it has to be of high quality, and this means doing your research. If you’re going to publish content, you might as well make it good content.
If you want to be ranked at the top of Google and get lots of people visiting your page, then it makes sense that you have got to make it the best page there is on that keyword.
Google wants to send users to pages that answer their questions in-depth, which means you have got to go the extra mile to give people what they want. The better you answer the question, the longer people will stay on your page, and the more chance you will have of getting them to take the actions you want them to take.
If you have got a choice between complicated and simple, it is generally best to go with the latter. The main thing is that your website works quickly and effectively, as this will please the search engines and it will please your visitors.
If you are trying to make things too complicated and you have got a slow loading page with user experience errors, then you are going to find it much more difficult.