Putting your company's identity onto a social media platform inherently involves more direct communication with: customers, associates, rivals, the potential trolls, and so on. While the Instagram interface is good for interacting with people, it's not spectacular at analyzing their behaviors and measuring marketing impact.
That's why I love the world of Cloud services. I always get excited when I see software that helps small to medium businesses compete with the big dogs. I recently took a look at an Instagram-focused service named Tack, using both their free area report tool and their Instagram curation service on a Pro-level account trial.
Tack comes swinging out of the gate with free access to their area report tool whether or not you sign up for their service. Either 500 posts or up to 12 months of activity are combed through and picked apart. Then you get a rundown of important data points like what the most popular posts were or which hashtags saw the most activity.
It would be nice to get the updated reports in real-time, but the emailed reports are easy to share with your team. You can run up to 4 locations per hour per account, which is plenty enough to look at a city with a couple neighborhoods and landmarks.
Let's move to the account-based Instagram curation tool. It comes in 3 levels (Starter, Pro, and Enterprise) with the major difference being the number of Instagram user profiles and the maximum number of followers managed.
Once you've connected a profile to an Instagram account, you can look through user activity using a hashtag or a location. Input a hashtag or location into the large boxes, and you'll be treated to posts that match your request. From there, you can quickly like, comment, or request permission to use the media yourself. All of these increase your Instagram visibility in the targeted field. It gives you the opportunity to use user-generated content in your own account.
On the main menu, you can perform several functions. Review activity on your posts, comments, requests, and manage your media library just below the curation fields. The last two fields let you customize your request message and response hashtag to whatever you'd like them to be.
Yes, if you intend to take your social media presence seriously. Also if your audience has a heavy focus on Instagram use or image-based media. Tack is useful for any company looking to run a social media blitz on a specific city or neighborhood. Especially due to the information you get in the free area report and the curation tools. Are you a new restaurant trying to break into a packed downtown scene? Are you an app creator selling a new game that wants you to walk around hunting for monsters? Tack is a useful tool.
Try a two-week trial of the starter and pro versions to see if the curation tool works for you. It doesn't come with training wheels. However, it has a straightforward interface that should be easy for anyone with an understanding of social media. The staff is very responsive. They were more than willing to help walk me through the ropes of using the tools effectively.
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