Category: Podcast

Using Social Media to Grow Business - An Entrepreneur's Story

May 29, 2014
The power of social media revolutionizes business in many ways!   From marketing to "humanizing a brand", and on to customer support and engagement, social media has really turned business upside down.  The consumer has access like never before to the brand, and companies must adapt or lag behind. In this podcast, I interview a man […]

7 Keys for a High Impact Website Home Page

May 22, 2014
What makes a great website home page?  Ask 10 people and get 10 different answers. As I talk with businesses, I often find that what they THINK should be on the home page and WHAT ACTUALLY SHOULD BE are two very different things! In This Episode: In this episode, I break down 7 keys for a high […]

LinkedIn Expert Tips with Viveka von Rosen

May 15, 2014
LinkedIn is the "Go to"  business professional social network.  Over 77% of B2B companies reported in 2013 that they acquired a new customer via LinkedIn. LinkedIn expert Viveka Von Rosen is ready to help you maximize success on this platform. How are you doing with your LinkedIn account? Have you maximized it and are you using […]

Going Deeper in Google Plus with Martin Shervington

May 8, 2014
How do you maximize Google+?  Ever heard of and participated in Google+ Communities? Learn from one of the top leaders on Google+, Martin Shervington, as he stops by the Halftime Mike podcast to discuss his favorite topic! In This Episode I was able to interview Martin and together we dove in and discussed the huge potential of […]

Visual Imagery Keys in Media...An Interview with Canva's Chief Storyteller

May 1, 2014
You've heard it say, "a picture is worth 1000 words..."  (perhaps online it's worth 100,000 words!) In this podcast episode, Mike spends time with Canva Chief Storyteller, Zach Kitschke.  Canva, the non-designers dream design tool, has taken the digital world by storm!  Launched in beta the fall of 2013, Canva has surged forward in growth […]

Growing Social Business and Social Media Trends with Tyler J Anderson

April 24, 2014
How do you grow a business from 1 to more than 10 in just a few years focusing on Social Media strategy and implementation? Tyler J. Anderson of Casual Friday's, a San Diego-based national Social Media and interactive media agency, is the guest on this episode of the Halftime Mike podcast.  Listen in to learn […]

Quick Tips for Your Digital Marketing Success

April 17, 2014
Gaining traction online and improving your digital sales funnel are key goals of nearly all businesses online. As many of you regular readers know, my goal is to help you do this and to make it practical and doable by taming the social and digital overwhelm you can encounter and give you straight and simple […]

The Beginner's Guide to Google+ with Ray Hiltz

April 10, 2014
Do you want to know more about the features of Google+ and how they can help your online business exposure thrive? Google+ is a growing power in social networking for businesses that should not be ignored.  More and more businesses are using it with ever-growing success. Because it is Google, it should not be taken […]

Social ROI: How One Business Gained 414k in new business via Social and Digital Marketing

April 3, 2014
Do you want to increase your ROI on your social media and digital marketing efforts?  Would $414,000 in new business tracked back to your efforts in these areas be a positive? I dive into a client case study in this Halftime Mike podcast interview with Amanda Brazel! More About This Podcast Show The Halftime Mike […]

Instagram Business Marketing with Sue B Zimmerman

March 27, 2014
Do you use Instagram for your business? Are you wondering how and if Instagram can help your business marketing? To learn more about Instagram marketing, check-out my interview with Sue B. Zimmerman for this episode of the Halftime Mike Podcast. More About This Podcast Show The Halftime Mike podcast is a show designed to help busy owners […]

Social Media Marketing World 2014 Best Tips and Notes #SMMW14

March 25, 2014
Social Media Marketing World 2014 , the largest social media conference in the world, was held Wednesday, March 26 through Friday, March 28, 2014 .  I was able to attend and I've captured some of my key takeaways from the wonderful event below.  I have both a podcast (created in the airport in Detroit, MI on a […]

Pinterest Business Marketing: A Guide to Using Pinterest Better

March 13, 2014
Do you use Pinterest for your business? Are you wondering how Pinterest can help with your marketing? Pinterest is one of the most dominant sources of referral traffic to websites that exists online today!  To learn how to improve your Pinterest  marketing, listen to my interview with Cynthia Sanchez of OhSoPinteresting.com for this episode of the Halftime […]

How to Increase Productivity and Manage Tasks with Evernote and Lift Apps

February 27, 2014
Productivity.  We all need it.  How do you define it? For me, I'll define it as "Getting stuff done while maintaining sanity and balance!" In this digital age productivity can be fleeting with all the tweets, notifications, emails, and more coming at each of us!  There's a lot of noise and distractions.  Do you ever […]

Facebook -Is it Right for your Business? Phyllis Khare Interview

February 20, 2014
While the majority of  small and medium sized businesses understand the value of social media as a integrated part of their digital marketing plan, there are questions that remain such as: What social networks should our business focus on? Everyone seems to be on Facebook, should our business focus on Facebook only? If not Facebook, […]

Doable Digital Marketing

February 14, 2014
Doable Digital Marketing is my latest Halftime Mike Podcast episode. Are you ever overwhelmed with your digital "to do" list? So much content to consume and so many posts to write on your site and social media that you are getting lost in the whirlwind and not being productive? It's a fact, content continues to […]

Pinterest Power Tip - Doable Digital Marketing

February 6, 2014
Are you using Pinterest for your business?  Maybe you should be.  Maybe you are and need to use it better! Welcome to another episode of the Halftime Mike! My podcasts focus on practical, doable tips that I share to inform, inspire, and educate business listeners. My goal is always to help marketers and owners grow […]

Crazy Facebook! Is it Dead or Alive? Key Changes for 2014

January 30, 2014
Facebook.  Is it worth it?  What the heck are they doing?? Earlier this month I spent time with other social media and digital marketers at the New Media Expo in Las Vegas.  These were the kinds of questions I heard being asked! This event came right in the midst of Facebook announcing changes to the […]

Neal Schaffer on Improving your LinkedIn Presence for Business -A Halftime Mike Podcast

January 23, 2014
LinkedIn is the preeminent business social network and a place where most business professionals already have a presence. The key is making your LinkedIn presence work for your business! Neal Schaffer is a Forbes Top 50 Social Media Power Influencer two years in a row and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking (recently rebranded […]

Discount Tire Customer Experience - A Halftime Mike Mini-podcast

January 15, 2014
Have you ever been surprised by your experience at a business? Not, negatively, but a very positive surprise?  I've got a story to share in this episode! This mini-podcast is on my business experience with a tire company where I went to have the tires replaced on our family minivan. When I think of businesses […]

Jon Loomer Tips on Facebook Ads, Insights and Graph Search -Podcast with Mike Gingerich

January 9, 2014
Facebook always changes! I put out a post recently with the headline: 3 Constants in life: Death, Taxes, and Facebook Changes!  It's a given and can make marketers head's spin but at the same time, there is so much opportunity for businesses on Facebook!   The ability to target an exact, ideal audience with your […]

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