Category Archives: Podcast

Growing Social Business and Social Media Trends with Tyler J Anderson

How do you grow a business from 1 to more than 10 in just a few years focusing on Social Media strategy and implementation? Tyler J. Anderson of Casual Friday’s, a San Diego based national Social Media and interactive media agency, is the guest on this episode of the Halftime Mike podcast.  Listen in to […]

Quick Tips for Your Digital Marketing Success

Gaining traction online and improving your digital sales funnel are key goals of nearly all businesses online. As many of you regular readers know, my goal is to help you do this and to make it practical and doable by taming the social and digital overwhelm you can encounter and give you straight and simple […]

The Beginner’s Guide to Google+ with Ray Hiltz

Do you want to know more about the features of Google+ and how they can help your online business exposure thrive? Google+ is a growing power in social networking for businesses that should not be ignored.  More and more businesses are using it with ever-growing success. Because it is Google, it should not be taken […]

Social ROI: How One Business Gained 414k in new business via Social and Digital Marketing

Do you want to increase your ROI on your social media and digital marketing efforts?  Would $414,000 in new business tracked back to your efforts in these areas be a positive? I dive into a client case study in this Halftime Mike podcast interview with Amanda Brazel! More About This Podcast Show The Halftime Mike […]

Instagram Business Marketing with Sue B Zimmerman

Do you use Instagram for your business? Are you wondering how and if Instagram can help your business marketing? To learn more about Instagram marketing, check-out my interview with Sue B. Zimmerman for this episode of the Halftime Mike Podcast. More About This Podcast Show The Halftime Mike podcast is a show designed to help busy owners […]

Social Media Marketing World 2014 Best Tips and Notes #SMMW14

Social Media Marketing World 2014 , the largest social media conference in the world, was held Wednesday, March 26 through Friday, March 28, 2014 .  I was able to attend and I’ve captured some of my key takeaways from the wonderful event below.  I have both a podcast (created in the airport in Detroit, MI on a […]

Pinterest Business Marketing: A Guide to Using Pinterest Better

Do you use Pinterest for your business? Are you wondering how Pinterest can help with your marketing? Pinterest is one of the most dominant sources of referral traffic to websites that exists online today!  To learn how to improve your Pinterest  marketing, listen to my interview with Cynthia Sanchez of OhSoPinteresting.com for this episode of the Halftime […]

How to Increase Productivity and Manage Tasks with Evernote and Lift Apps

Productivity.  We all need it.  How do you define it? For me, I’ll define it as “Getting stuff done while maintaining sanity and balance!” In this digital age productivity can be fleeting with all the tweets, notifications, emails, and more coming at each of us!  There’s a lot of noise and distractions.  Do you ever […]

Facebook -Is it Right for your Business? Phyllis Khare Interview

While the majority of  small and medium sized businesses understand the value of social media as a integrated part of their digital marketing plan, there are questions that remain such as: What social networks should our business focus on? Everyone seems to be on Facebook, should our business focus on Facebook only? If not Facebook, […]

Doable Digital Marketing

Doable Digital Marketing is my latest Halftime Mike Podcast episode. Are you ever overwhelmed with your digital “to do” list? So much content to consume and so many posts to write on your site and social media that you are getting lost in the whirlwind and not being productive? It’s a fact, content continues to […]

Pinterest Power Tip – Doable Digital Marketing

Are you using Pinterest for your business?  Maybe you should be.  Maybe you are and need to use it better! Welcome to another episode of the Halftime Mike! My podcasts focus on practical, doable tips that I share to inform, inspire, and educate business listeners. My goal is always to help marketers and owners grow […]

Crazy Facebook! Is it Dead or Alive? Key Changes for 2014

Facebook.  Is it worth it?  What the heck are they doing?? Earlier this month I spent time with other social media and digital marketers at the New Media Expo in Las Vegas.  These were the kinds of questions I heard being asked! This event came right in the midst of Facebook announcing changes to the […]

Neal Schaffer on Improving your LinkedIn Presence for Business -A Halftime Mike Podcast

LinkedIn is the preeminent business social network and a place where most business professionals already have a presence. The key is making your LinkedIn presence work for your business! Neal Schaffer is a Forbes Top 50 Social Media Power Influencer two years in a row and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking (recently rebranded […]

Discount Tire Customer Experience – A Halftime Mike Mini-podcast

Have you ever been surprised by your experience at a business? Not, negatively, but a very positive surprise?  I’ve got a story to share in this episode! This mini-podcast is on my business experience with a tire company where I went to have the tires replaced on our family minivan. When I think of businesses […]

Jon Loomer Tips on Facebook Ads, Insights and Graph Search -Podcast with Mike Gingerich

Facebook always changes! I put out a post recently with the headline: 3 Constants in life: Death, Taxes, and Facebook Changes!  It’s a given and can make marketers head’s spin but at the same time, there is so much opportunity for businesses on Facebook!   The ability to target an exact, ideal audience with your […]

How to Launch Online – Podcast with Michael Stelzner

Are you interested in how one startup was able to get 16,000 visits to their website on the day of launch?  Want to hear the plan for partners, founders, and teaser videos that were used?  You’re in the right place! Let’s talk about “Launching” and give you some really successful examples! I was thrilled to […]

Facebook Ads made simple

Dennis Yu on Digital Marketing and Facebook Ads – podcast interview

I was privileged to have Dennis Yu stop by to talk Facebook on the Halftime Mike Podcast.  Here’s a quick quote of some of the gold Dennis shared: Dennis brings tremendous value and has great insights on Facebook marketing in this episode of Halftime Mike, particularly related to how and why you may want to […]

Creating a Facebook Marketing Campaign – Podcast Episode 12

With over 1.15 Billion users and spanning all important demographics, Facebook is a key opportunity for businesses to connect with their ideal audience. This is episode 12 of the HalftimeMike Podcast. This episode dives into the details of how to create a Facebook Marketing campaign. Listen Now: [powerpress] Outlined are the questions every business needs […]

Top Facebook Marketing Tips from Post Planner Chief Josh Parkinson [Podcast]

  Trying to grow your Facebook community? Wanting to boost engagement and drive more traffic to your website? This is a “MUST LISTEN” podcast featuring my interview with Post Planner founder Josh Parkinson.  Josh calls himself the “Chief Pain Killer” for Post Planner.  His aim is to make Facebook marketing easy and to save you […]

Social Media Management and Monitoring Streamlined – Interview with Ian Cleary [Podcast]

Are you “knee deep” in social media and wanting to gain efficiencies? Are you wondering how you can use social media more effectively and streamline some of your work? This episode has answers to those questions! I was thrilled and privileged to host Ian Cleary, blogger, and social media tool guru of RazorSocial recently. Click below to […]