Category Archives: Podcast

Facebook -Is it Right for your Business? Phyllis Khare Interview

While the majority of  small and medium sized businesses understand the value of social media as a integrated part of their digital marketing plan, there are questions that remain such as: What social networks should our business focus on? Everyone seems to be on Facebook, should our business focus on Facebook only? If not Facebook, […]

Doable Digital Marketing

Doable Digital Marketing is my latest Halftime Mike Podcast episode. Are you ever overwhelmed with your digital “to do” list? So much content to consume and so many posts to write on your site and social media that you are getting lost in the whirlwind and not being productive? It’s a fact, content continues to […]

Pinterest Power Tip – Doable Digital Marketing

Are you using Pinterest for your business?  Maybe you should be.  Maybe you are and need to use it better! Welcome to another episode of the Halftime Mike! My podcasts focus on practical, doable tips that I share to inform, inspire, and educate business listeners. My goal is always to help marketers and owners grow […]

Crazy Facebook! Is it Dead or Alive? Key Changes for 2014

Facebook.  Is it worth it?  What the heck are they doing?? Earlier this month I spent time with other social media and digital marketers at the New Media Expo in Las Vegas.  These were the kinds of questions I heard being asked! This event came right in the midst of Facebook announcing changes to the […]

Neal Schaffer on Improving your LinkedIn Presence for Business -A Halftime Mike Podcast

LinkedIn is the preeminent business social network and a place where most business professionals already have a presence. The key is making your LinkedIn presence work for your business! Neal Schaffer is a Forbes Top 50 Social Media Power Influencer two years in a row and creator of the AdAge Top 100 Global Marketing Blog Windmill Networking (recently rebranded […]

Discount Tire Customer Experience – A Halftime Mike Mini-podcast

Have you ever been surprised by your experience at a business? Not, negatively, but a very positive surprise?  I’ve got a story to share in this episode! This mini-podcast is on my business experience with a tire company where I went to have the tires replaced on our family minivan. When I think of businesses […]

Jon Loomer Tips on Facebook Ads, Insights and Graph Search -Podcast with Mike Gingerich

Facebook always changes! I put out a post recently with the headline: 3 Constants in life: Death, Taxes, and Facebook Changes!  It’s a given and can make marketers head’s spin but at the same time, there is so much opportunity for businesses on Facebook!   The ability to target an exact, ideal audience with your […]

How to Launch Online – Podcast with Michael Stelzner

Are you interested in how one startup was able to get 16,000 visits to their website on the day of launch?  Want to hear the plan for partners, founders, and teaser videos that were used?  You’re in the right place! Let’s talk about “Launching” and give you some really successful examples! I was thrilled to […]

Facebook Ads made simple

Dennis Yu on Digital Marketing and Facebook Ads – podcast interview

I was privileged to have Dennis Yu stop by to talk Facebook on the Halftime Mike Podcast.  Here’s a quick quote of some of the gold Dennis shared: Dennis brings tremendous value and has great insights on Facebook marketing in this episode of Halftime Mike, particularly related to how and why you may want to […]

Creating a Facebook Marketing Campaign – Podcast Episode 12

With over 1.15 Billion users and spanning all important demographics, Facebook is a key opportunity for businesses to connect with their ideal audience. This is episode 12 of the HalftimeMike Podcast. This episode dives into the details of how to create a Facebook Marketing campaign. Listen Now: [powerpress] Outlined are the questions every business needs […]

Top Facebook Marketing Tips from Post Planner Chief Josh Parkinson [Podcast]

  Trying to grow your Facebook community? Wanting to boost engagement and drive more traffic to your website? This is a “MUST LISTEN” podcast featuring my interview with Post Planner founder Josh Parkinson.  Josh calls himself the “Chief Pain Killer” for Post Planner.  His aim is to make Facebook marketing easy and to save you […]

Social Media Management and Monitoring Streamlined – Interview with Ian Cleary [Podcast]

Are you “knee deep” in social media and wanting to gain efficiencies? Are you wondering how you can use social media more effectively and streamline some of your work? This episode has answers to those questions! I was thrilled and privileged to host Ian Cleary, blogger, and social media tool guru of RazorSocial recently. Click below to […]

Built-In Social: Small Business Guide to Social Marketing [Podcast Interview with Author Jeff Korhan]

Do you currently use social media to attract and engage customers? Are you wondering how you can use social media to market your business and drive sales? I was thrilled and privileged to host Jeff Korhan, author of Built-In Social: Essential Social Marketing Practices for Every Small Business, on my Digital Marketing podcast recently.Click below to listen! [powerpress] […]

[Podcast] Creating a Facebook Sales Funnel

Episode 8 of the Halftime Mike Podcast dives into how companies on Facebook can use posts and tabs to create a Facebook sales funnel. [powerpress] Facebook provides marketers with tremendous opportunity to connect with their target audience. Facebook has over 1.15 billion users, Those Facebook users spend 20 minutes per visit on Facebook Over 699 […]

[Podcast] Comparison of Facebook Timeline and Tab Contests

Podcast Episode #7 2013 This Halftime Mike Podcast episode looks into the Facebook promotion policy change opening up contest promos to be run in the news feed. In particular, this episode guides marketers on when to use a Timeline Contest and when to use a Tab Contest. Come away with an informed view on advantages […]

Andrea Vahl and Mike Gingerich Podcast

Facebook Contest Promotion Policy Changes – Ideas and Perspective with Andrea Vahl

Podcast Episode #6 2013 [powerpress] This Halftime Mike Podcast episode with special guest Andrea Vahl dives into the Facebook promotion policy change opening up contest promos to be run in the news feed.  As a author on Facebook Marketing, international speaker, and blogger, Andrea knows Facebook and joins Mike to talk about the recent changes. […]

Creating a Content Strategy Funnel for your Blog

Podcast Episode 5 – Creating a Content Strategy Funnel for your Website and Blog Listen now!  See full summary INFOGRAPHIC below. [powerpress] Simply having information about your company on your company website is not in itself a complete sales and marketing plan.  Companies need to have content on their site that meets the needs of […]

Businesses Getting Real [Podcast] with Pam Moore – The Social Media Impact on Every Company Today

Social Media impacts Marketing, Branding, and more for every business today. No longer can businesses get away with one way, push communication that shoves “buy, buy, buy” down the throat of consumers! In this podcast, I spend time with Pam Moore, CEO of digital agency Marketing Nutz and a Forbes Top 10 Social Media Power […]

7 Key Items to Review to Grow your Facebook Page [Podcast]

Smart businesses are seeing the value of Facebook. The fact that Facebook users spent enormous amounts of time on the platform is not going unnoticed by marketers! During Facebook’s 2013 second quarter earnings call, Facebook Chief Operating Officer Sheryl Sandberg shared that were about 18 million business pages on Facebook and 1 million are being added […]

How Small Businesses can use Instagram Video for Marketing [Podcast]

Instagram continues to grow rapidly in terms of users and activity. With the addition of 15 second videos to the existing mobile app and other new features, Instagram offers a valuable way for business marketings to create, produce, and socially distribute rich media videos. This Halftime Mike Podcast by host Mike Gingerich gives a quick 20 […]