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Category: Podcast

Relationship and Inbound Marketing Tactics for Small Business

October 30, 2014
Can "relationship marketing" really help your business grow and sell more? Are you wanting to grow leads on your website and have a more strategic inbound marketing plan? Then this is the place for you!  This episode will focus on relationship and inbound marketing tactics for small and medium sized businesses. I'm joined this week by Jessika Phillips. […]

Hyperlapse for Business: How to use for Business Growth

October 23, 2014
Wondering if and how you can use the new Hyperlapse App for your business? Interested in discovering how businesses are using Hyperlapse right now? Then stay tuned!  This episode is all about the new Hyperlapse App by Instagram and how it can be used by small and medium sized businesses. It's all about keeping it […]

Holiday Marketing Success with Facebook Apps

October 16, 2014
Have you ever said, "I need to do more for my business online." Or something like, "I've got to use social media better for my business." Even better, if you've recently said, “I want to do much more online this coming holiday season,” then it's time to look at some of the many versatile features […]

Effective Social Media Community Management: Learn from a Pro

October 9, 2014
How does Social Media Examiner do it?  If Mari Smith trusts him to respond to fans on her Facebook Page, surely you can learn from him too! This week I am joined by Juan Felix, a professional social media community manager and trainer who coordinates the fan and follower communities for such notable online entities […]

Bridging Social Media with your Website: An Integrated Online Sales Funnel

October 2, 2014
  It's all about keeping it practical, doable, and leading edge so you can grow more leads and sales online. This week I fly solo and dive into the need and strategy to bridge social media with your web for an integrated sales funnel. Topic: Bridging Social Media with your Website: An Integrated Online Sales Funnel The […]

Twitter for Business: The what, how, why, and strategy steps

September 25, 2014
Welcome to another episode of the Halftime Mike Podcast where every week we dive into online and social media marketing tips, tactics, and methods for owners and marketers to give you ACTIONABLE items to implement right away. It's all about keeping it practical, doable, and leading edge so you can grow more leads and sales online. […]

Social Media Efficiencies with Ravi Shukle

September 18, 2014
It's so important to be efficient! Social Media marketing can take over and control you if you let it.  It can consume your days and take away from other priorities. Ever tried to setup some scheduled posts on Facebook only to get lost in the News Feed and realize one hour later you had totally […]

Leadership in Business and Life: Going Deeper with Marcus Sheridan

September 11, 2014
It's been said, "Everything rises and falls on leadership." A critical key to business success but often overlooked in the pursuit of quick gains and flowing with the latest trends, is leadership.  Leadership matters.  It's the under-girding and visionary force that sustains and unifies. In this episode of the Halftime Mike podcast I'm privileged to […]

Beyond Facebook Reach: Social Media Marketing ROI

September 4, 2014
It's time to move the conversation beyond Facebook reach. Social Media marketing ROI is the key! Facebook should NOT be your only social media strategy. It's about multiple parts working together and using the data to guide you. Want to hear more about this conversation? Listen in on my interview with Blitzmetrics CEO Alex Houg […]

Instagram for Business: Learn from the Instagram Expert

August 28, 2014
Considering if and how your business should use Instagram? Wondering how other small businesses are using it? In this episode, I interview Sue B. Zimmerman, aka “the Instagram Expert".  Sue helps businesses use Instagram to attract and engage their ideal customers. She’s used Instagram herself to increase traffic to her Cape Cod retail boutique by 40% in only 12 months. […]

Pinterest Business Tips: The Latest Updates

August 21, 2014
Is your business on Pinterest or considering Pinterest? Do you want to know what is working and how you can get better results? Listen in on this Halftime Mike Podcast episode where Mike and Cynthia Sanchez of Oh So Pinteresting dig into the latest Pinterest business tips! In This Episode: The Latest Pinterest Business Tips In this episode […]

Business Blogging Success Tips with Ian Cleary

August 14, 2014
Is your business considering a blog or resource center? Do you have a blog that is not performing and wondering how to ramp it up for better results? Listen in on this Halftime Mike Podcast episode where Mike interviews Ian Cleary and uncovers keys to business blogging success! In This Episode: Business Blogging Success with Ian […]

Small Business on Google Plus: Why be active there?

August 7, 2014
  Is your business considering Google+? Wanting to know how to expand your social media marketing and how Google+ might help you? Are you a local business looking for a boost in local search ranking? Listen in on this Halftime Mike Podcast episode where Mike and Donna Gilliland dig into the reasons a small business would […]

9 Online Marketing Methods to Grow Sales

July 31, 2014
Every business is  interested in growing sales and there are multiple online marketing methods to do so. To have the opportunity to increase your sales online means: "Getting in front of the right people in the right places. It also means directing them to the right place online with the right message for them." That […]

LinkedIn Prospecting: How to Grow Leads

July 17, 2014
Wanting to really see LinkedIn grow leads and become a ongoing power prospecting tool for you and your business? Listen in on this Halftime Mike Podcast episode where Melonie Dodaro brings some great insights from her new book! In This Episode In this episode I interview LinkedIn author and expert Melonie Dodaro.  We get to […]

Collaboration: The Key to Small Business Growth

July 10, 2014
One often overlooked key for small business growth and sustained success is collaboration! In This Episode In this episode I dive into some of my story on business growth and how collaboration with others played a key role.  Collaboration is related to but different than partnering.   It's not about merging with others, though that […]

Email Marketing Works: How and Why Email Marketing Grows Leads and Sales

June 26, 2014
Is email marketing part of your digital  marketing plan?  It should be!  Email marketing works. In This Episode I had the privilege to interview April Heavens-Woodcock, managing partner of Touching Clients, a New England area marketing consulting firm.  With her experience as a Constant Contact Authorized Local Expert and Infusionsoft Partner, April knows email marketing!  From subject […]

SEO for Small Business: How the Digital Marketing Funnel works

June 19, 2014
SEO for small business:  How I answered one small business that came to me wanting answers. In This Episode I often find the term "SEO" thrown around quite loosely and with many different meanings.  So when someone comes to me and says, "I need help with SEO!" I typically start asking questions to try and […]

Growing Business Online: Identifying your Ideal Customer

June 12, 2014
Wanting to use Social Media more and better in your business?  Wanting to hear some practical strategies for using Social Media more strategically in your business? In This Episode I get the opportunity to interview Wendy McClelland, a coach, consultant, and  Social Media trainer from Abbotsford, British Columbia.  We go through the key steps she […]

Exploring YouTube as Content Marketing with Steve Dotto

June 5, 2014
Exploring the ways businesses can maximize YouTube for business! Steve Dotto of Dotto Tech in British Columbia, CA stops by the Halftime Mike podcast to talk about ways to use YouTube in social marketing, and how he produces videos at least 5 days a week as a central part of his content marketing strategy. Youtube […]
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