Google Analytics Basics: Breaking it Down for ROI Tracking

Are you using Google Analytics on your website? Do you know the Google Analytics basics?

Are you overwhelmed by all it's features and options?  Still hopeful that you can actually use it for ROI Tracking of your online marketing efforts?

There's hope!  Google Analytics is a powerful and often overwhelming tool with loads of options. However, you can break it down to basics that you need to track important ROI items related to your online marketing including SEO, content marketing, and social media.

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In this episode I dive into the key basics of Google Analytics and how marketers can use it to track important ROI items for to review growth and strength (or lack thereof) their digital marketing efforts!

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Covered in this Google Analytics Basics Update:

I like to keep it simple!  Google Analytics allows your business to track progress and determine if your online and social media efforts are showing positive ROI. It's got loads of tools but you really can get massive value out of just a simple few.

Google Analytic Basics: Breaking it Down for ROI Tracking:

Key report data you should be reviewing each month in your Google Analytics account include:

1 Overall Sessions

Total sessions, page views, pages visited per session, and the bounce rate are the key metrics to watch.  You want to watch overall traffic from month to month.  A session is when someone comes to the site.  They may visit (pageviews) 5-10+ pages in their visit.  They may leave and come back so "users" could be less than sessions as there are "repeat visitors."

google analytics basics



2 Top Pages Report

View the details on what pages get the most traffic.  This is important if you are optimizing certain pages for search traffic (SEO).  You want to watch where people are spending time on your site.


3 Social Media Traffic

This is a measure of the social channels and communities where your audience is most active.  You can view what social media networks are driving the most traffic to your site.  You also can measure your efforts on social media post and engagement.  If you spend serious time on Facebook posting that includes links to your website, you should see corresponding traffic growth from Facebook to your site.

Facebook Ad traffic can also be measured.


4 Mobile Traffic

Keys to review each month:  How much traffic is mobile on your site?  What are the types of devices used by your visitors?  How is the bounce rate for mobile users compared to desktop users?  If it is higher, your site might not be optimized well for mobile users.

Mobile Traffic Report in Google Analytics


Lots more in the podcast! Listen in...

Every business needs to learn from the data available to them on their website!  It's a goldmine of rich information to help you make informed decisions.

I’d love to hear your thoughts on Google Analytics. 

What’s your key takeaway that you need to do in the next 24 hours based on listening to this?

Share below!

Google Analytics Resources:

Resources outlined in this episode:

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Why the Halftime theme Mike?

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I’m an Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn't. The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.

That’s what this podcast is all about, taking the time to pull away for a bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!

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