Category Archives: Podcast

Twitter for Business: The what, how, why, and strategy steps

Welcome to another episode of the Halftime Mike Podcast where every week we dive into online and social media marketing tips, tactics, and methods for owners and marketers to give you ACTIONABLE items to implement right away. It’s all about keeping it practical, doable, and leading edge so you can grow more leads and sales online. […]

Social Media Efficiencies with Ravi Shukle

It’s so important to be efficient! Social Media marketing can take over and control you if you let it.  It can consume your days and take away from other priorities. Ever tried to setup some scheduled posts on Facebook only to get lost in the News Feed and realize one hour later you had totally […]

Leadership in Business and Life: Going Deeper with Marcus Sheridan

It’s been said, “Everything rises and falls on leadership.” A critical key to business success but often overlooked in the pursuit of quick gains and flowing with the latest trends, is leadership.  Leadership matters.  It’s the under-girding and visionary force that sustains and unifies. In this episode of the Halftime Mike podcast I’m privileged to […]

Beyond Facebook Reach: Social Media Marketing ROI

It’s time to move the conversation beyond Facebook reach. Social Media marketing ROI is the key! Facebook should NOT be your only social media strategy. It’s about multiple parts working together and using the data to guide you. Want to hear more about this conversation? Listen in on my interview with Blitzmetrics CEO Alex Houg […]

Instagram for Business: Learn from the Instagram Expert

  Considering if and how your business should use Instagram? Wondering how other small businesses are using it? In this episode, I interview Sue B. Zimmerman, aka “the Instagram Expert”.  Sue helps businesses use Instagram to attract and engage their ideal customers. She’s used Instagram herself to increase traffic to her Cape Cod retail boutique by 40% in only 12 […]

Pinterest Business Tips: The Latest Updates

Is your business on Pinterest or considering Pinterest? Do you want to know what is working and how you can get better results? Listen in on this Halftime Mike Podcast episode where Mike and Cynthia Sanchez of Oh So Pinteresting dig into the latest Pinterest business tips! In This Episode: The Latest Pinterest Business Tips In this episode […]

Business Blogging Success Tips with Ian Cleary

Is your business considering a blog or resource center? Do you have a blog that is not performing and wondering how to ramp it up for better results? Listen in on this Halftime Mike Podcast episode where Mike interviews Ian Cleary and uncovers keys to business blogging success! In This Episode: Business Blogging Success with Ian […]

Small Business on Google Plus: Why be active there?

  Is your business considering Google+? Wanting to know how to expand your social media marketing and how Google+ might help you? Are you a local business looking for a boost in local search ranking? Listen in on this Halftime Mike Podcast episode where Mike and Donna Gilliland dig into the reasons a small business would […]

9 Online Marketing Methods to Grow Sales

  Every business is  interested in growing sales and there are multiple online marketing methods to do so. To have the opportunity to increase your sales online means: “Getting in front of the right people in the right places. It also means directing them to the right place online with the right message for them.” […]

LinkedIn Prospecting: How to Grow Leads

Wanting to really see LinkedIn grow leads and become a ongoing power prospecting tool for you and your business? Listen in on this Halftime Mike Podcast episode where Melonie Dodaro brings some great insights from her new book! In This Episode In this episode I interview LinkedIn author and expert Melonie Dodaro.  We get to […]

Collaboration: The Key to Small Business Growth

One often overlooked key for small business growth and sustained success is collaboration! In This Episode In this episode I dive into some of my story on business growth and how collaboration with others played a key role.  Collaboration is related to but different than partnering.   It’s not about merging with others, though that […]

Email Marketing Works: How and Why Email Marketing Grows Leads and Sales

Is email marketing part of your digital  marketing plan?  It should be!  Email marketing works. In This Episode I had the privilege to interview April Heavens-Woodcock, managing partner of Touching Clients, a New England area marketing consulting firm.  With her experience as a Constant Contact Authorized Local Expert and Infusionsoft Partner, April knows email marketing!  From subject […]

SEO for Small Business: How the Digital Marketing Funnel works

SEO for small business:  How I answered one small business that came to me wanting answers. In This Episode I often find the term “SEO” thrown around quite loosely and with many different meanings.  So when someone comes to me and says, “I need help with SEO!” I typically start asking questions to try and […]

Growing Business Online: Identifying your Ideal Customer

Wanting to use Social Media more and better in your business?  Wanting to hear some practical strategies for using Social Media more strategically in your business? In This Episode I get the opportunity to interview Wendy McClelland, a coach, consultant, and  Social Media trainer from Abbotsford, British Columbia.  We go through the key steps she […]

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Exploring YouTube as Content Marketing with Steve Dotto

Exploring the ways businesses can maximize YouTube for business! Steve Dotto of Dotto Tech in British Columbia, CA stops by the Halftime Mike podcast to talk about ways to use YouTube in social marketing, and how he produces videos at least 5 days a week as a central part of his content marketing strategy. Youtube […]

Using Social Media to Grow Business – An Entrepreneur’s Story

The power of social media revolutionizes business in many ways!   From marketing to “humanizing a brand”, and on to customer support and engagement, social media has really turned business upside down.  The consumer has access like never before to the brand, and companies must adapt or lag behind. In this podcast, I interview a man […]

7 Keys for a High Impact Website Home Page

What makes a great website home page?  Ask 10 people and get 10 different answers. As I talk with businesses, I often find that what they THINK should be on the home page and WHAT ACTUALLY SHOULD BE are two very different things! In This Episode: In this episode, I break down 7 keys for a high […]

LinkedIn Expert Tips with Viveka von Rosen

LinkedIn is the “Go to”  business professional social network.  Over 77% of B2B companies reported in 2013 that they acquired a new customer via LinkedIn. How are you doing with your LinkedIn account? Have you maximized it and are you using some of the advanced features that can have the biggest ROI on your LinkedIn efforts? […]

Going Deeper in Google Plus with Martin Shervington

How do you maximize Google+?  Ever heard of and participated in Google+ Communities? Learn from one of the top leaders on Google+, Martin Shervington, as he stops by the Halftime Mike podcast to discuss his favorite topic! In This Episode I was able to interview Martin and together we dove in and discussed the huge potential of […]

Visual Imagery Keys in Media…An Interview with Canva’s Chief Storyteller

You’ve heard it say, “a picture is worth 1000 words…”  (perhaps online it’s worth 100,000 words!) In this podcast episode, Mike spends time with Canva Chief Storyteller, Zach Kitschke.  Canva, the non-designers dream design tool, has taken the digital world by storm!  Launched in beta the fall of 2013, Canva has surged forward in growth […]