Category Archives: Podcast

9 Online Marketing Methods to Grow Sales

  Every business is  interested in growing sales and there are multiple online marketing methods to do so. To have the opportunity to increase your sales online means: “Getting in front of the right people in the right places. It also means directing them to the right place online with the right message for them.” […]

LinkedIn Prospecting: How to Grow Leads

Wanting to really see LinkedIn grow leads and become a ongoing power prospecting tool for you and your business? Listen in on this Halftime Mike Podcast episode where Melonie Dodaro brings some great insights from her new book! In This Episode In this episode I interview LinkedIn author and expert Melonie Dodaro.  We get to […]

Collaboration: The Key to Small Business Growth

One often overlooked key for small business growth and sustained success is collaboration! In This Episode In this episode I dive into some of my story on business growth and how collaboration with others played a key role.  Collaboration is related to but different than partnering.   It’s not about merging with others, though that […]

Email Marketing Works: How and Why Email Marketing Grows Leads and Sales

Is email marketing part of your digital  marketing plan?  It should be!  Email marketing works. In This Episode I had the privilege to interview April Heavens-Woodcock, managing partner of Touching Clients, a New England area marketing consulting firm.  With her experience as a Constant Contact Authorized Local Expert and Infusionsoft Partner, April knows email marketing!  From subject […]

SEO for Small Business: How the Digital Marketing Funnel works

SEO for small business:  How I answered one small business that came to me wanting answers. In This Episode I often find the term “SEO” thrown around quite loosely and with many different meanings.  So when someone comes to me and says, “I need help with SEO!” I typically start asking questions to try and […]

Growing Business Online: Identifying your Ideal Customer

Wanting to use Social Media more and better in your business?  Wanting to hear some practical strategies for using Social Media more strategically in your business? In This Episode I get the opportunity to interview Wendy McClelland, a coach, consultant, and  Social Media trainer from Abbotsford, British Columbia.  We go through the key steps she […]

Exploring YouTube as Content Marketing with Steve Dotto

Exploring the ways businesses can maximize YouTube for business! Steve Dotto of Dotto Tech in British Columbia, CA stops by the Halftime Mike podcast to talk about ways to use YouTube in social marketing, and how he produces videos at least 5 days a week as a central part of his content marketing strategy. Youtube […]

Using Social Media to Grow Business – An Entrepreneur’s Story

The power of social media revolutionizes business in many ways!   From marketing to “humanizing a brand”, and on to customer support and engagement, social media has really turned business upside down.  The consumer has access like never before to the brand, and companies must adapt or lag behind. In this podcast, I interview a man […]

7 Keys for a High Impact Website Home Page

What makes a great website home page?  Ask 10 people and get 10 different answers. As I talk with businesses, I often find that what they THINK should be on the home page and WHAT ACTUALLY SHOULD BE are two very different things! In This Episode: In this episode, I break down 7 keys for a high […]

LinkedIn Expert Tips with Viveka von Rosen

LinkedIn is the “Go to”  business professional social network.  Over 77% of B2B companies reported in 2013 that they acquired a new customer via LinkedIn. How are you doing with your LinkedIn account? Have you maximized it and are you using some of the advanced features that can have the biggest ROI on your LinkedIn efforts? […]

Going Deeper in Google Plus with Martin Shervington

How do you maximize Google+?  Ever heard of and participated in Google+ Communities? Learn from one of the top leaders on Google+, Martin Shervington, as he stops by the Halftime Mike podcast to discuss his favorite topic! In This Episode I was able to interview Martin and together we dove in and discussed the huge potential of […]

Visual Imagery Keys in Media…An Interview with Canva’s Chief Storyteller

You’ve heard it say, “a picture is worth 1000 words…”  (perhaps online it’s worth 100,000 words!) In this podcast episode, Mike spends time with Canva Chief Storyteller, Zach Kitschke.  Canva, the non-designers dream design tool, has taken the digital world by storm!  Launched in beta the fall of 2013, Canva has surged forward in growth […]

Growing Social Business and Social Media Trends with Tyler J Anderson

How do you grow a business from 1 to more than 10 in just a few years focusing on Social Media strategy and implementation? Tyler J. Anderson of Casual Friday’s, a San Diego based national Social Media and interactive media agency, is the guest on this episode of the Halftime Mike podcast.  Listen in to […]

Quick Tips for Your Digital Marketing Success

Gaining traction online and improving your digital sales funnel are key goals of nearly all businesses online. As many of you regular readers know, my goal is to help you do this and to make it practical and doable by taming the social and digital overwhelm you can encounter and give you straight and simple […]

The Beginner’s Guide to Google+ with Ray Hiltz

Do you want to know more about the features of Google+ and how they can help your online business exposure thrive? Google+ is a growing power in social networking for businesses that should not be ignored.  More and more businesses are using it with ever-growing success. Because it is Google, it should not be taken […]

Social ROI: How One Business Gained 414k in new business via Social and Digital Marketing

Do you want to increase your ROI on your social media and digital marketing efforts?  Would $414,000 in new business tracked back to your efforts in these areas be a positive? I dive into a client case study in this Halftime Mike podcast interview with Amanda Brazel! More About This Podcast Show The Halftime Mike […]

Instagram Business Marketing with Sue B Zimmerman

Do you use Instagram for your business? Are you wondering how and if Instagram can help your business marketing? To learn more about Instagram marketing, check-out my interview with Sue B. Zimmerman for this episode of the Halftime Mike Podcast. More About This Podcast Show The Halftime Mike podcast is a show designed to help busy owners […]

Social Media Marketing World 2014 Best Tips and Notes #SMMW14

Social Media Marketing World 2014 , the largest social media conference in the world, was held Wednesday, March 26 through Friday, March 28, 2014 .  I was able to attend and I’ve captured some of my key takeaways from the wonderful event below.  I have both a podcast (created in the airport in Detroit, MI on a […]

Pinterest Business Marketing: A Guide to Using Pinterest Better

Do you use Pinterest for your business? Are you wondering how Pinterest can help with your marketing? Pinterest is one of the most dominant sources of referral traffic to websites that exists online today!  To learn how to improve your Pinterest  marketing, listen to my interview with Cynthia Sanchez of OhSoPinteresting.com for this episode of the Halftime […]

How to Increase Productivity and Manage Tasks with Evernote and Lift Apps

Productivity.  We all need it.  How do you define it? For me, I’ll define it as “Getting stuff done while maintaining sanity and balance!” In this digital age productivity can be fleeting with all the tweets, notifications, emails, and more coming at each of us!  There’s a lot of noise and distractions.  Do you ever […]