Category Archives: Podcast

6 Local SEO Marketing Tactics for Greater Search Ranking

Being found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It’s a unique arena that requires unique SEO marketing efforts. Is your business performing well in local search? What is local search and local SEO marketing?  How can you improve your local search results? We […]

Keyword Research Tools for Website SEO

Keyword research tools for website SEO.  What are they and what is it? Why does it matter?  And…how can you do it? That’s the key topic in this week’s podcast episode.  We dive into keyword research in a practical way to try and give you the tools and tactics needed to help you up your game […]

Website Best Practices Review List for Lead Generation

Is your website performing well and have you done a website best practice review lately? The ultimate goal of an inbound marketing campaign is lead generation. Your site can attract a lot of visitors, but if all they do is browse and leave, then your efforts have failed. To be successful, think of your website […]

Website SEO Grader and Keyword Tools

Website SEO Grader and keyword tools help you get a picture of how your site is performing, and better yet, how to help improve your site!  We cover 4 key tools you can use today… In this episode, I dive into what a SEO Grader tool is, what a Keyword tool is, and then the […]

Using Facebook Marketing to Grow your Email List

Facebook Marketing offers great opportunities for reaching your ideal audience. One reason to use it is to grow your email list.  In this podcast I cover key ways you can use Facebook Marketing to grow your email list. In this episode, I dive into 10 ways to use Facebook Marketing to grow your email list. Ready […]

Why I published a leadership devotional

Why I published a Leadership Devotional

A leadership devotional what? My leadership devotional is a 30 day guide that you read daily.  Basically, there is a short topic each day about leadership and it has some key points for reflection and a biblical Scripture reference you can look up for further study.  The goal is to help the reader to reflect […]

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Facebook, Instagram, Live Video, and Customer Care Highlight Social Media Marketing World 2017

Facebook, Instagram, Live Video, and Customer Care were highlighted topics at the recent Social Media Marketing World annual conference that brought over 3,000 marketers together in San Diego, California. Each year the key focus is on what is happening in social media and what is working best today.  These four items stood out as keys […]

8 Lead Capture Free Offer Ideas for Growing Website Leads

It’s all about growing website leads in the online world! Traffic on a site needs to have a conversion percentage…a certain percent that move on to become leads and customers.  This isn’t just for e-commerce sites, but for any site that ultimately offers a product or service.  You need to have a strategy for lead […]

5 Keys to Improve Email Open Rates

Getting your email marketing content setup is not the end of your work.  Ensuring that the greatest potential possible OPEN the email is critical and you MUST spend time to improve email open rates. Are you using email marketing or automated email nurture campaigns?  HINT: You should be! A key for email marketing is the open […]

What is a Website Call to Action?

The question, “What is a website call to action?“, is a frequent question I get. Beyond the need to know what it is, online marketers need to be using a call to action regularly and effectively on their websites!  It’s often one of THE most overlooked lead capture and digital marketing components out there. A call to […]

How to Succeed Online – 4 Keys for Online Marketing Success

How can your business have online marketing success? What does it take? What are the key online marketing foundations? These are questions I was recently asked, and I decided to answer in this podcast with a look at the 4 key foundations I believe are absolutely essential to online marketing success. Is your business doing well […]

Mobile Tips: Facebook Instant Articles and Google AMP

It’s a mobile world and Facebook Instant Articles and Google AMP help you up your game! If you aren’t making use of Facebook’s Instant Articles and Google’s AMP service, you could be missing out on speed and traffic!  Both are tools designed specifically for sites to give ease of use to mobile viewers. In this episode […]

Using Video in Social Media to Drive Web Traffic and Leads

Video matters in social media today big time! If you aren’t making use of video in your efforts to get more traffic to your website and to grow leads, you’re missing out on one of the most powerful tools available today. Video is perfect for capturing the attention of your target audience and funneling people […]

Planning for 2017 Web and Social Media Marketing

2017 is just around the corner and it’s critical you have a plan for your web and social media marketing.  Things change fast online and what worked a year ago can be outdated now! In this episode I dive into 6 keys that can help you achieve greater heights related to your website and social […]

Social Lead Generation Ideas with the New Instagram Updates

Social lead generation is all about just that…growing leads using social media.  Typically, the first networks to come to mind for use related to this are Facebook and Twitter.  Yet, one that has grown massively and has had major positive developments for businesses is Instagram. The new Instagram updates continue to evolve the network into a great platform for […]

What’s News in Facebook and Social Media Marketing for Lead Generation

It’s time for an update podcast to talk about what’s new in Facebook and Social Media Marketing for lead generation. If you’ve spent time with me before or are new here, you’ll quickly pick up that I’m all about practical, effective strategy for your social media marketing.  For small and medium sized businesses, it’s not […]

Add Value. Be Uncommon. Big Picture Thinking for Longterm Success

Add value. Be uncommon. Decent terms, but what do they mean?  How can someone add value, be uncommon, and from these have longterm business success? In this episode of the halftime Mike podcast I dive into my life and business philosophy based around these two terms.  It’s a great opportunity to step back from the day-to-day […]

Social Media for Lead Generation

Social Media works!  Are you using social media lead generation well for your business? It’s more than just posting funny photos or repeatedly pushing your products! In this episode of the halftime Mike podcast I dive into moving from simply social media to social media lead generation for businesses.  There’s a strategic difference! Discover the concept […]

2017 Digital Marketing Planning Checklist

Is your 2017 Digital Marketing Planning underway? 2017 is around the corner and very soon it will be time to plan budgets and strategy for the new year.  Knowing this, I’ve created a handy ebook guide that helps you evaluate your 2016 marketing, discusses keys for 2017, and outlines all the details in a checklist you […]

Conversion Keys in the Social Media Marketing Funnel

Conversion keys help you sell.  When you’ve done all the steps in the funnel, it’s time to ask for the purchase. There are a number of keys to help you in that process of the sales conversion offer and I cover those today in this podcast! In this episode of the halftime Mike podcast I […]