Category: Podcast

Digital Marketing in 2018: What's New Today

February 24, 2018
Digital Marketing in 2018, what matters now?  It's an important question! Social Media marketing and digital marketing always evolve and shift. What's new for 2018 and what matters now is different than what mattered last year...in some cases...and in some cases it hasn't changed. The key is knowing the difference! Mike Gingerich dives in on […]

Live with Mike #2 for 2018: Tips for Instagram, YouTube, and Facebook Video

January 11, 2018
In this episode of Live with Mike on the Halftime Mike podcast we dive into tips for Instagram, Youtube, and Facebook Video. I dive into two key questions that came my way in the past week. Ready to dive in? Listen Now: [powerpress] Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher. Video Podcast: […]

Instagram Archiving & Instagram Highlights

December 15, 2017
Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.

Attracting the Right Audience with your Social Media Marketing Funnel - Part 2

November 9, 2017
Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.

Attracting the Right Audience with your Social Media Marketing Funnel

October 26, 2017
Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.

Why You Need a Game Plan for Your Online Marketing

October 12, 2017
Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.

15 Facebook Tools you Need to Know about for your Business

September 21, 2017
Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.

5 Facebook Marketing Mistakes to Avoid

September 14, 2017
Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.

Digital Sales Funnel Basics: Discovering a Simple Overview and Plan

August 24, 2017
What is a Sales Funnel, and how do I use one online to accomplish growing leads from my website? If you are asking questions about online sales funnels, this is a great post to dig into!  I'll cover the Digital Sales Funnel basics in simple terms to help you identify a plan and strategy to […]

Facebook and Social Media Updates for the week of August 5

August 10, 2017
Facebook and social media updates happen at a ever-increasing pace!  It's hard to keep up online with what matters and what's changed for marketers online. That's where I aim to step in and add some value to you! Are you keeping up with the Facebook and social media changes?  As soon as I post this, […]

How to Create an Ebook for Website Email List Building

July 27, 2017
Having a lead capture plan for your website to grow your email list is critical.  Using a ebook as a tool is a good method for offering something of value.  Let's dive into the what, why, and how to create a ebook! Is your website growing leads and building your email list? One gap point […]

6 Local SEO Marketing Tactics for Greater Search Ranking

July 13, 2017
Being found by a local internet user doing a search for a local business need requires local SEO marketing tactics. It's a unique arena that requires unique SEO marketing efforts. Is your business performing well in local search? What is local search and local SEO marketing?  How can you improve your local search results? We […]

Keyword Research Tools for Website SEO

June 22, 2017
Keyword research tools for website SEO.  What are they and what is it? Why does it matter?  And...how can you do it? That’s the key topic in this week’s podcast episode.  We dive into keyword research in a practical way to try and give you the tools and tactics needed to help you up your game […]

Website Best Practices Review List for Lead Generation

June 8, 2017
Is your website performing well and have you done a website best practice review lately? The ultimate goal of an inbound marketing campaign is lead generation. Your site can attract a lot of visitors, but if all they do is browse and leave, then your efforts have failed. To be successful, think of your website […]

Website SEO Grader and Keyword Tools

May 25, 2017
Website SEO Grader and keyword tools help you get a picture of how your site is performing, and better yet, how to help improve your site!  We cover 4 key tools you can use today... In this episode, I dive into what a SEO Grader tool is, what a Keyword tool is, and then the […]

Using Facebook Marketing to Grow your Email List

May 11, 2017
Facebook Marketing offers great opportunities for reaching your ideal audience. One reason to use it is to grow your email list.  In this podcast I cover key ways you can use Facebook Marketing to grow your email list. In this episode, I dive into 10 ways to use Facebook Marketing to grow your email list. Ready […]

Why I published a Leadership Devotional

April 27, 2017
A leadership devotional what? My leadership devotional is a 30 day guide that you read daily.  Basically, there is a short topic each day about leadership and it has some key points for reflection and a biblical Scripture reference you can look up for further study.  The goal is to help the reader to reflect […]

Facebook, Instagram, Live Video, and Customer Care Highlight Social Media Marketing World 2017

April 13, 2017
Facebook, Instagram, Live Video, and Customer Care were highlighted topics at the recent Social Media Marketing World annual conference that brought over 3,000 marketers together in San Diego, California. Each year the key focus is on what is happening in social media and what is working best today.  These four items stood out as keys […]

8 Lead Capture Free Offer Ideas for Growing Website Leads

March 23, 2017
It's all about growing website leads in the online world! Traffic on a site needs to have a conversion percentage...a certain percent that move on to become leads and customers.  This isn't just for e-commerce sites, but for any site that ultimately offers a product or service.  You need to have a strategy for lead […]

5 Keys to Improve Email Open Rates

March 9, 2017
Getting your email marketing content setup is not the end of your work.  Ensuring that the greatest potential possible OPEN the email is critical and you MUST spend time to improve email open rates. Are you using email marketing or automated email nurture campaigns?  HINT: You should be! A key for email marketing is the open […]

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