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How to Get More Views on YouTube: 5 Tips that Actually Work

How to get more views on Youtube?  That's a popular Google search and for good reason!  There's power in video, there's power in YouTube where people spend hours per week watching videos, and there's potentially money to be made for your brand through YouTube videos.  This podcast, we dive in with more details!

How to Get More Views on YouTube: 5 Tips that Actually Work

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Diving into How to Get More Views on YouTube

YouTube is currently the second largest search engine behind Google and the second-largest entertainment platform after Netflix, thanks to the more than 22 billion monthly visits and more than 40 minutes' average duration. However, like other online platforms, getting YouTube views is a pursuit that most YouTubers struggle with.

It is frustrating to churn out high-quality content and get a few hundred or thousand views. The importance of increasing your YouTube viewership cannot be ignored. Views initiate a snowball effect, leading to more engagement, visibility, and earnings. That said, below are tips to increase your views.

1. Identify your target audience or niche

Carving out your audience and niche is the first step to growing on YouTube. YouTube is flooded with generic content that makes it difficult to get visibility. Generic videos without a specific target audience won't rack up as many views. Therefore, you should be precise about your goals and content. Define your target audience before you start publishing content.

2. Use outstanding video thumbnails

Thumbnails on YouTube are like billboards or signposts that help drive views. YouTube creator academy estimates that more than 90% of top-performing videos on the platform have custom thumbnails. Good thumbnails should have a resolution of 1280x720 pixels and an outstanding color selection. Avoid too little color to too much content as they easily blend with other colors. Blue, purple, and green are better alternatives to stand out.

NOTE! The only challenge is customizing video thumbnails, especially if your YouTube account isn't verified. Accounts that haven't been verified can only use automatically generated thumbnails.

how to get more views on youtube - custom thumbnails

3. Transcribe and caption videos to reach a broad audience

Even though YouTube captions play videos automatically, you can increase views by enabling YouTube subtitles. Subtitles promote accessibility, as they ensure that non-native viewers can watch your videos. That aside, more than 70% of videos on YouTube are watched from mobile devices. Therefore, captioning enables you to reach most people who watch YouTube videos from their smartphones on mute.

4. Publish at the right time

Timing is an important element in digital marketing, YouTube included. Like you should stick to the best times to post on social media, you should time your YouTube videos to reach more people. That said, the best time to upload your YouTube videos include;

  • Monday to Wednesday from 2 to 4 PM
  • Thursday and Friday from 12 to 3 PM
  • Saturday and Sunday from 9 to 11 AM

That aside, you should stick to a consistent posting schedule to keep your audience engaged and feed YouTube algorithms regularly. Fortunately, various scheduling tools can help with this.

5. Optimize your videos for searchability

As mentioned, YouTube is the second-largest search engine after Google. Therefore, like Google SEO, YouTube SEO plays an integral part in increasing your views. While you shouldn't stuff your videos with keywords, find natural opportunities to fix relevant keywords and phrases. For instance;

  • Include relevant keywords in the video title, thumbnail, and tags.
  • Include calls-to-action, such as share, like, or comment in your content
  • Include keyword phrases in your video descriptions

Remember that YouTube descriptions allow only 5000 characters. Properly crafted descriptions can increase click-through rates and ultimately views, as it informs users what they should expect in the video. Therefore, create descriptions that capture your audiences' interest without remaining overly generic.

The Bottom Line

Whether you are doing home improvement videos, motor vehicles reviews, gardening hacks, cooking tutorials, or any other content, you can reach millions or billions on the platform. Like the Google algorithm, YouTube has an algorithm that selects relevant videos for users. The best videos also rank top on YouTube's search results. These tips can increase your views. 

Take Action!

Hearing what I've said about ways to get more views on YouTube videos, what is the weakness in your current approach?  Do you need to check your thumbnails or be more intentional about reaching a target audience?  Take an action this week and make those videos searchable!

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