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9 Reasons Every Company Should Have a Private Podcast

Every Company Should Have a Private Podcast

Why should every company have a private podcast? The reasons are many! It is more engaging, convenient, and effective and harnesses the power of the spoken word in passing your message exactly as you want.

What more? Podcasts are not expensive to create. You can get started on a free plan with a professional tool like Podbean. That’s the beauty of internal podcast communications, and it explains why many companies are now embracing corporate podcast ideas.

Keep scrolling to learn why you should have an internal company podcast.

Why should your company have a private podcast?

With increasing podcasting communication trends and an expected rise to 164 million monthly listeners in 2024, we can see that more companies now view private podcasts as a means to reach their target customers. Some other employers use it to engage their employees interactively.

Whatever the case, here are our top reasons to consider corporate podcast ideas.

1. Private podcasts offer a convenient communication method

One of the biggest flexes of an internal employee podcast is how your staff can conveniently play it regardless of where they are. Either at work, on the bus, or during leisure hours, private podcast contents are easily accessible. They enable multitasking so your employees can download or stream as they continue other vital duties.

Besides, these internal communication podcast ideas are easy to record. Compared to writing newsletters or arranging zoom meetings, all you have to do is outline your content, sit down, speak and share.

2. Private podcast enhances trust & brand awareness

Hosting an internal podcast for employees is one effective way to enlighten them on the company culture. Many employees are often so busy that they sometimes lose track of the collective values and objectives of the team.

Getting them on an internal company podcast is a way to bring everyone together to share the company’s vision. The different departments connect better to discuss and offer helpful suggestions. The spoken word is intimate, and podcasts are certainly one way to maximize that potential.

3. Private podcasts are more engaging than written messages

Using podcasts in large companies for communications should be aimed at actively interacting with the employee. Sometimes they are too occupied keeping track of the hundreds of weekly emails that they miss out on important company news.

Podcasts are more engaging and create a better one-on-one connection with the listener than texts. Many people would probably play a podcast using earphones, increasing their concentration levels. You can share vital information seamlessly by inserting some little humor and emphasis.

4. Private podcasts are great for remote work communications

Maintaining internal communication with your remote team can be challenging. The reality of different time zones is sometimes a major factor that makes it difficult for everyone to sit on the same video call.

However, starting a corporate podcast solves that. Rather than stressing your employees to meet up with an odd-hour call, simple podcasting does the trick. Your workers can now listen to corporate podcast ideas in their comfort.

5. Private podcasts can serve educational purposes

Despite the availability of excellent Learning Management Systems (LMS), many businesses still struggle to optimize the user experience for their on-field employees. For instance, your marketing team. They are usually on the road and might keep missing vital training & development programs.

Converting some of these educational materials to an internal employee podcast would offer increased access to learning even when they are out of the office. Internal communication podcast ideas are also great for onboarding new team members. They can easily grasp essential company values from listening to podcasts.

6. Private podcasts improve internal communications

The role of private podcasting in enhancing internal company communications cannot be overlooked. Company meeting broadcasts, new product updates, or executive announcements are best made with an internal company podcast. Thus, it’s a great way to connect with the employees and bridge communication gaps.

It makes your team members feel valued. Imagine a weekly podcast from the CEO’s desk – everyone looks forward to it. Your employees also feel assured that you understand and see them. More importantly, no one misses out on important company news.

7. Private podcasts provide analytics and message consumption metrics

Analytical insights on how much information your target audience – probably employees and team members consumed is another reason to have an internal company podcast. Rather than sending emails and wondering if they’ve been read, you can now track the analytics.

You know who engages with each piece of content and topic with more active listeners and predicts valuable content that gains their interest.

It is also helpful in evaluating the success of educational training podcasts. You can provide an internal employee podcast for a specific department or team and follow up using the dashboard analytics to improve learning outcomes.

8. Private podcasts are confidential

A secured internal company podcast is an excellent way to share confidential company information you don’t want in the wrong hands. A quality hosting platform like Podbean offers encrypted data storage that restricts access to unauthorized listeners.

Private podcasting also allows audience segmentation. That provides an option for limiting content access by department, location, etc. Sometimes, you can restrict the podcast to being only available within the organization's premises.

9. Private podcasts are owned messages

This statement means you can share your message exactly as you want. Unlike newsletters and interview reports, where you don’t own how your words are interpreted, internal employee podcasts are different.

That explains the growing number of businesses switching to private podcasting. After all, you create the content and have full control over the narrative. You also eliminate issues like the wrong misinterpretation of an employee's interview.

Conclusion

That brings us to the end of this article. We’ve explained the benefits of private podcasts and how they help with internal employee communications. You can keep your team connected and effectively disseminate vital information when starting a corporate podcast for your company.

It’s a great way to share ideas, train and develop employees, connect with remote team members, and keep everyone updated.

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