Category Archives: Podcast

Book Launch Podcast of Making the Miles Count

Special unique episode here with the book launch podcast of Making the Miles Count! Also covered is a key small business issue, whether your business entity should be an llc or s corp. I’m excited to announce and discuss the release of my newest book, “Making the Miles Count”, a guide to living beyond the […]

Email Marketing Tips: Keys for Each Stage of the Buying Cycle

Email marketing is still a highly valuable and relevant digital marketing tool in this day and age of social media! Why is email marketing valuable?  People still read email!  They deal with the inbox, and they buy from emails.  They buy from email marketing more than directly from social media!  In fact, the there is […]

Social Media Lessons from Hershey’s Chocolate World

Recently I visited Hershey’s Chocolate World in Hershey, PA, and I came away with appreciation and a number of valuable take-aways on how Chocolate World increases social media power, particularly with user generated content. Social Media has power for all businesses.  However, to expand and use the full power take creativity and strategy.  I came […]

YouTube and Pinterest as SEO Tools: Not Just Social Networks

It’s time to view YouTube and Pinterest as SEO Tools and not just as social networks!  What do I mean and how do you make this happen? In this episode I dive into the details of YouTube and Pinterest from a SEO, Search Engine Optimization, perspective. Let’s dive in! Listen Now: [powerpress] Subscribe:  Halftime Mike on […]

Instagram’s Algorithm for the Feed Demystified

Are you wanting to know how the Instagram Algorithm really works and how you can know what posts you share for your business really matter? In this episode we look at the information a group of reporters where able to glean from direct access to the Instagram team all related to demystifying the Instagram Algorithm. […]

GDPR and Your Business: What you Need to Know

Are you ready for the GDPR in your business?   Cybersecurity remains a major issue for digital commerce world. In the U.S. cybercrime costs business owners millions of dollars every year and has even led to the collapse of several startups as they didn’t have a data protection officer or the correct security measures in […]

5 Ways to Reuse Blog Content to the Max

Are you getting the most out of your blog content? How about I give you 5 ways to reuse blog content to the max?!? You spend hours on each post, researching information, looking up keywords, finding photos, creating graphics and all the other details that go into writing a  blog post. You publish, then you share […]

Life Lessons from the United Airlines New York City Half Marathon

Have you been to New York City?  Have you toured Times Square and Central Park? How about RUNNING 13.1 miles through New York City?  Now that’s a unique view! I did run New York City, and I had a great time!  This podcast episode is about my run, my training and the life lessons I […]

Recent Social Media Updates in this Halftime Mike Podcast

The topics covered in this week’s podcast are recent social media updates.  Social media platforms change all the time, as well as test new features, and marketers need to keep up! What worked last month may not be what works best this month! Join me as we dive in and keep you  up-to-date. Just a […]

Digital Marketing in 2018: What’s New Today

Digital Marketing in 2018, what matters now?  It’s an important question! Social Media marketing and digital marketing always evolve and shift. What’s new for 2018 and what matters now is different than what mattered last year…in some cases…and in some cases it hasn’t changed. The key is knowing the difference! Mike Gingerich dives in on […]

Live with Mike #2 for 2018: Tips for Instagram, YouTube, and Facebook Video

In this episode of Live with Mike on the Halftime Mike podcast we dive into tips for Instagram, Youtube, and Facebook Video. I dive into two key questions that came my way in the past week. Ready to dive in? Listen Now: [powerpress] Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher. Video Podcast: […]

Instagram Archiving & Instagram Highlights

Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.

Attracting the right audience on social media

Attracting the Right Audience with your Social Media Marketing Funnel – Part 2

Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.

Attracting the right audience on social media

Attracting the Right Audience with your Social Media Marketing Funnel

Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.

Why You Need a Game Plan for Your Online Marketing

Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.

15 Facebook Tools you Need to Know about for your Business

Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.

5-Facebook-Marketing-Mistakes-2-Avoid

5 Facebook Marketing Mistakes to Avoid

Do you use Facebook for marketing? Here are 5 Facebook marketing mistakes you may be making that decrease your reach and reduce your success.

Digital Sales Funnel Basics: Discovering a Simple Overview and Plan

What is a Sales Funnel, and how do I use one online to accomplish growing leads from my website? If you are asking questions about online sales funnels, this is a great post to dig into!  I’ll cover the Digital Sales Funnel basics in simple terms to help you identify a plan and strategy to […]

Facebook and Social Media Updates for the week of August 5

Facebook and social media updates happen at a ever-increasing pace!  It’s hard to keep up online with what matters and what’s changed for marketers online. That’s where I aim to step in and add some value to you! Are you keeping up with the Facebook and social media changes?  As soon as I post this, […]

How to Create an Ebook for Website Email List Building

Having a lead capture plan for your website to grow your email list is critical.  Using a ebook as a tool is a good method for offering something of value.  Let’s dive into the what, why, and how to create a ebook! Is your website growing leads and building your email list? One gap point […]