Category: Podcast

Key Details on the New Google Page Experience Update Algorithm: What it means for Web Lead Generation

October 15, 2020
Google Page Experience Update is coming. Here's all you need to know. From how it may impact lead generation, to tips to help you prepare for the changes.

Easily Determine App Development Costs with this Free Calculator

September 17, 2020
Does your business need an app and how can you determine what an app might cost?  There are multiple considerations when thinking about an app and how much app development might cost your business.  I recently was introduced to a pretty nifty and free app development cost calculator that I want to talk about today. […]

Why Excellence not Perfection

August 20, 2020
Oftentimes we fail to launch and we fail to get things done because we hold out for something to be done absolutely right. We want it perfect. The reality is, however, that this failure to launch has severe negative consequences for our business and we need to pursue excellence not perfection in our efforts.   More […]

The Importance of Business Data to Business Success Today

July 16, 2020
Business data is now more critical than ever. Data can help you improve your marketing, cut down on costs, and increase sales. Let's dive into an overview of key data points and the importance of business data to business success today. Ready to dive in and look at data points you may need to dig […]

How to do a Simple SEO Audit on your Website

June 18, 2020
During the recent COVID-19 pandemic, many businesses realized they needed to rely even more heavily on their website for sales and marketing going forward.  Some found that they were not pleased with how their site showed up (or didn't!) in search results.  If your business is one of those that wants to strengthen your organic […]

Moving Business Processes Online

May 21, 2020
Businesses have been forced to look at how they handle operations, including moving business processes online, since the COVID-19 pandemic has closed many businesses and forced many others to work from home.  As we look at re-opening and ongoing work-from-home scenarios, businesses need to continue to adapt and find ways to allow business to continue […]

Pivot Well in Times of Change

April 16, 2020
Video is a powerful marketing tool. Learn what types of video your business needs to create and share on social media to thrive in a competitive market.

Types of Video Your Business Needs and How to Create Them

March 19, 2020
Video is a powerful marketing tool. Learn what types of video your business needs to create and share on social media to thrive in a competitive market.

The Need and Value of Providing Deeper Experiences Online

February 20, 2020
Today's web user expects deeper experiences online.  They have experience with mobile apps and social media, and therefore are accustomed to a deeper, richer experience and have come to expect this online.  They want to take care of their requests immediately, themselves, and the best websites will provide this richer online experience.  So what exactly […]

How to Lead a Remote Team Successfully using the 3 T's

January 16, 2020
Remote teams are here to stay and only going to continue to grow in use so the key for business owners and managers is how to lead a remote team! Remote teams have some similarities to traditional teams in the office together but also some very unique differences that demand different leadership practices. In this […]

The Business Value of Digital Etiquette

December 19, 2019
There is business value in Digital Etiquette!  Quite simply, the way you communicate digitally matters. You are either making a positive deposit to a business relationship or you are making a withdrawal from a business relationship. This can have significant implications on your ability to sell and your ability to retain clients as well as […]

Make Progress not Perfection!

November 21, 2019
Too many great ideas never reach the public and have the impact they could because leaders fail to adhere to this productivity principle: Make progress, not perfection! I believe that perfection is the great enemy of innovation, entrepreneurship, and progress, both in life and business.  Far too often we get "stuck" on the final 10% […]

Why you should be a Leader, not a Boss

October 17, 2019
The statistics show proof that in any organization it is critical to sustained success for the top person to be a leader, not a boss.  In fact, a study has shown that most businesses are only 50% as productive as they should be. This is mainly because the leadership practices of the organizations are not […]

Competing in the Internet Information Age - Differentiation is the Key

September 19, 2019
In this episode I talk about the key need for differentiation in your business by taking you on a real-life location at Lancaster Central Market.  Competition is all around, how do you set your business apart?  Let's look at ways you can! Competing on the web today comes down differentiation. The internet has erased geographical […]

4 Gems Most Social Media Marketing Plans are Missing

August 15, 2019
In this episode I talk about the 4 things that most social media marketing plans are missing.  So, is this you?  You’ve got your plan and you are on certain social media platforms and trying hard to make social work but you’re not seeing the results that you want to see.  If so, I’ve got […]

Maximize your Facebook Live Videos with these Tactics

July 18, 2019
This episode is all about how to maximize your Facebook Live Videos.  You've jumped into doing Live's and you do them regularly but are you using the videos to the fullest potential?  Many of us haven't been but here's a quick guide to doing just that.  You've worked hard on these, now use that content […]

Using Instagram and Facebook Stories for Social Lead Nurture

June 20, 2019
This episode is all about Stories, Instagram Stories and Facebook Stories, and how you can use them for growing and nurturing leads for your business. In this Halftime Mike Podcast I’ll share key tactics and tips on how and why to use Instagram and Facebook Stories. Listen Now: [powerpress] Subscribe:  Halftime Mike on iTunes  | Android […]

Digital Marketing Opportunities and Tools Guide for Small Businesses

May 16, 2019
As a small business owner, you likely feel you should be doing more online and implementing more digital marketing opportunities.  Having a digital presence is one of the best ways of building brand awareness and reaching a broader audience to grow your business sales. When you are just getting started, it may seem overwhelming to […]

7 Instagram Growth Hacks for Business Marketers

April 18, 2019
Interested in Instagram growth hacks for your business marketing?  I've got 7 that I think many are missing!  Instagram has become a powerful social media marketing tool in the past 1.5 years and is really posed to be the #1 go-to platform potentially in the next 2 years.  Yes, it may surpass parent Facebook in […]

Online Marketing Funnels and ROI

March 21, 2019
What are keys to online marketing funnels and ROI (return on investment) growth? That's what every marketer wants to know, right? Ready to learn more about online marketing funnels and the different types of ROI you can and should aim for?  Sales is a key metric but there are other types of ROI to look […]

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