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Category: Podcast

Landing Page CTA Improvements to Increase Conversions

May 20, 2021
Landing pages on average convert at a rate of 9.7%, according to a HubSpot study.  What if you could double that rate with landing page CTA improvements?  Let’s look at some ideas on how! In this post, we outline key landing page CTA improvements you can make to improve the conversions on your website. Listen […]

Non Fungible Tokens for Entrepreneurs: A Guide to Growth

April 15, 2021
The complex and often confusing world of blockchain is fast expanding and getting even more complicated.  The latest item to know about is called Non Fungible Tokens (NFTs).  I'll dive into what they are and how you can begin to learn, earn and get involved with this evolving market. Let's dive into this episode to […]

Emerging Digital Marketing Tools for 2021

February 18, 2021
Google Page Experience Update is coming. Here's all you need to know. From how it may impact lead generation, to tips to help you prepare for the changes.

The Power of Online Reviews for your Business

January 21, 2021
Google Page Experience Update is coming. Here's all you need to know. From how it may impact lead generation, to tips to help you prepare for the changes.

How to Increase Your Website Organic Traffic

December 17, 2020
Google Page Experience Update is coming. Here's all you need to know. From how it may impact lead generation, to tips to help you prepare for the changes.

What is Parler and why is it growing as a new social media network

November 19, 2020
Google Page Experience Update is coming. Here's all you need to know. From how it may impact lead generation, to tips to help you prepare for the changes.

Key Details on the New Google Page Experience Update Algorithm: What it means for Web Lead Generation

October 15, 2020
Google Page Experience Update is coming. Here's all you need to know. From how it may impact lead generation, to tips to help you prepare for the changes.

Easily Determine App Development Costs with this Free Calculator

September 17, 2020
Does your business need an app and how can you determine what an app might cost?  There are multiple considerations when thinking about an app and how much app development might cost your business.  I recently was introduced to a pretty nifty and free app development cost calculator that I want to talk about today. […]

Why Excellence not Perfection

August 20, 2020
Oftentimes we fail to launch and we fail to get things done because we hold out for something to be done absolutely right. We want it perfect. The reality is, however, that this failure to launch has severe negative consequences for our business and we need to pursue excellence not perfection in our efforts.   More […]

The Importance of Business Data to Business Success Today

July 16, 2020
Business data is now more critical than ever. Data can help you improve your marketing, cut down on costs, and increase sales. Let's dive into an overview of key data points and the importance of business data to business success today. Ready to dive in and look at data points you may need to dig […]

How to do a Simple SEO Audit on your Website

June 18, 2020
During the recent COVID-19 pandemic, many businesses realized they needed to rely even more heavily on their website for sales and marketing going forward.  Some found that they were not pleased with how their site showed up (or didn't!) in search results.  If your business is one of those that wants to strengthen your organic […]

Moving Business Processes Online

May 21, 2020
Businesses have been forced to look at how they handle operations, including moving business processes online, since the COVID-19 pandemic has closed many businesses and forced many others to work from home.  As we look at re-opening and ongoing work-from-home scenarios, businesses need to continue to adapt and find ways to allow business to continue […]

Pivot Well in Times of Change

April 16, 2020
Video is a powerful marketing tool. Learn what types of video your business needs to create and share on social media to thrive in a competitive market.

Types of Video Your Business Needs and How to Create Them

March 19, 2020
Video is a powerful marketing tool. Learn what types of video your business needs to create and share on social media to thrive in a competitive market.

The Need and Value of Providing Deeper Experiences Online

February 20, 2020
Today's web user expects deeper experiences online.  They have experience with mobile apps and social media, and therefore are accustomed to a deeper, richer experience and have come to expect this online.  They want to take care of their requests immediately, themselves, and the best websites will provide this richer online experience.  So what exactly […]

How to Lead a Remote Team Successfully using the 3 T's

January 16, 2020
Remote teams are here to stay and only going to continue to grow in use so the key for business owners and managers is how to lead a remote team! Remote teams have some similarities to traditional teams in the office together but also some very unique differences that demand different leadership practices. In this […]

The Business Value of Digital Etiquette

December 19, 2019
There is business value in Digital Etiquette!  Quite simply, the way you communicate digitally matters. You are either making a positive deposit to a business relationship or you are making a withdrawal from a business relationship. This can have significant implications on your ability to sell and your ability to retain clients as well as […]

Make Progress not Perfection!

November 21, 2019
Too many great ideas never reach the public and have the impact they could because leaders fail to adhere to this productivity principle: Make progress, not perfection! I believe that perfection is the great enemy of innovation, entrepreneurship, and progress, both in life and business.  Far too often we get "stuck" on the final 10% […]

Why you should be a Leader, not a Boss

October 17, 2019
The statistics show proof that in any organization it is critical to sustained success for the top person to be a leader, not a boss.  In fact, a study has shown that most businesses are only 50% as productive as they should be. This is mainly because the leadership practices of the organizations are not […]

Competing in the Internet Information Age - Differentiation is the Key

September 19, 2019
In this episode I talk about the key need for differentiation in your business by taking you on a real-life location at Lancaster Central Market.  Competition is all around, how do you set your business apart?  Let's look at ways you can! Competing on the web today comes down differentiation. The internet has erased geographical […]
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