5 Creative Ways To Market Your Services
Marketing is a crucial element in every business. Regardless of the nature of the services you’re offering, you need to implement robust marketing campaigns to gain customers and earn profits. To stand apart, you need to find creative ways to market your services. The effectiveness of your marketing campaigns causes your business to stand out from the competition.
But, with the number of businesses using different kinds of marketing tactics today, do you know how to make yours different? Do you have any idea how you can market your services in the most creative way possible? This article can help you come up with answers to such questions. Listed below are five creative ways for you to market your services. Read on!
1. Give Out Freebies
Every customer in the world loves to score freebies. Who doesn’t want to receive anything that’s free, right?
One of the most creative ways to market your services is to give out freebies to customers. You can start by offering discount codes or vouchers online, or sending some promotional products to your loyal customers through direct mail. Any of these strategies will entice customers to keep coming back to your brand and even tell their own social circles about them.
Businesses in different parts of the globe can offer the same services, but none can offer the exact same freebies. If you’re looking for easy yet creative ways to market your services to both new and old customers, giving out freebies is the best way to go.
2. Get On Social Media
There are over 3.82 billion people on social media, which means that regardless of your target audience, you can easily connect with them through the platform.
Another creative way to market your services is through social media. Marketing on social media is easy because using the platform and creating an account is often free.
For your social media marketing efforts to stand out, consider running a photo contest, publishing ‘tag a friend’ content, or posting coupons. You can also post infographics, share user-generated content, and reply on users’ comments. The opportunities for marketing on social media are endless; you just need to find a strategy that you can commit to for long periods.
3. Start A Blog
There are many ways to advertise your services online, and one of the best is by having a blog. Having a blog allows you to promote your services in an interesting way as people can easily read what you’re offering. You can start a blog by writing your own articles or accepting guest posts from individuals who’ve already tried using your services.
Contrary to popular belief, starting a blog isn’t expensive or tedious because there are countless platforms that allow you to create a blog for free. These platforms might have limited features, but using these is a great starting point to create an online presence and determine what features are necessary once you decide to expand your blog.
Aside from making sure that your blog has informative and timely content, it’s also important to allow readers to leave their comments on the platform. Having a comment section on your blog is a great way to determine what readers feel about your content. This can also become your avenue to engage and create healthy relationships with them.
4. Maximize Videos
Another creative way to market your services is through the use of video clips. You can create a short movie that features the services that you offer, and you can upload your movie on YouTube, Vimeo, or other video hosting sites for free. This is a good way to promote your services because it’s something that people can view and learn from right away, without having to pay anything.
If you think that people will find your video appealing, then you should try and advertise it online through social networking sites or other websites that you’re affiliated with. If you have already uploaded your video on the Internet, you can use your website’s video marketing tools to get a lot more traffic to your site and social media channels.
5. Set Up Video Conferencing Sessions
If you want to take it up a notch, you can also set up video conferencing sessions. For example, if you’re a yoga instructor, you can market your services by offering free classes online for a limited period. This will give online users an idea on the services you’re offering.
With the advent of technology today, setting up video conferencing has never become easier. This marketing strategy is also an excellent way to boost your customer base as you can entertain or engage with more than one potential client at a time through your conferencing sessions.
Regardless of the size of your business and the budget you plan on spending, there will always be a marketing strategy that fits your needs. You just have to know what your options are, and how these differ from each other. Implementing a strategy for creative ways to market your services doesn’t happen overnight, so be ready to undergo several trial-and-error processes for you to determine which strategy can give you the best results.