When it comes to millennials and Gen Z, you may think that they're all and the same when it comes to digital marketing, but they are not. A top-notch digital marketing agency will know this. And thus, they will know what strategies to use to reach millennials and what to use on Gen Zs.
Anyone born from 1997 to 2010 and is the newest to enter the global workforce is a part of Generation Z. 25% of the US population comprises of Gen Z which is a similar amount in thriving economies, such as India and China. A large percentage of the Gen Z population is children of the millennial generation. They grew up witnessing the impact of the 2007-2008 economic recession which resulted in them being more communitarian, pragmatic, and hopeful.
One main aspect is the fact that banner ads are not as effective when reaching out to Gen Z as it has been with older generations. These displays are slowly but surely dying.
Also, social media is the only way to attract this generation. So, having a social media manager with a personality and natural execution is the way to go. The social media manager should implement a little personality into posts. And as a result, you will see that the younger generation appreciates sincerity, and they can recognize when it is just a script is used by other businesses.
So, value sincerity and individuality like they do and make that the soul of your campaigns and posts. Even if doing this just leads to making your brand more appealing to Gen Z, you will eventually woo them over. It's about being seen, standing out, and building trust. Also, consistency plays a significant role in convincing them to try your brand. However, you shouldn't force things on them and remain authentic. As previously stated, the younger demographics can recognize certain situations. There is a thin line between being sincere, forced, and effective. So, your audience may quickly turn away from you if they feel like you are working too hard.
What may work with millennials will not necessarily work with Gen Z, and if you do not hone into their values, likes, and dislikes, you may severely miss out. So, your efforts in digital marketing should shift from display ads and be more involved with social media campaigns, and especially the key platforms like Instagram, YouTube, and TikTok when it comes to reaching them. Be unique and sincere. Also, maintain a sense of individuality that won't put the corporate ambition above everything else.
By putting these ideas in place, you can be equipped to specifically reach this unique generation.