How To Manage Your Social Media Business Accounts
It can be tiring to keep your social media pages up to date with the trends. In fact, this process can be time-consuming and labor-intensive, especially if you’re using multiple platforms. Yet it is so important to do because your marketing strategy will attract many visitors. Do you feel exhausted from switching between different social media business accounts every single day? If your answer to this is yes, there are better ways to manage your accounts on various social media platforms.
If you want to improve the way you manage your social media business accounts, below are some of the things you can do:
1. Use A Social Media Management Software
If you’re managing multiple social media accounts for your business, you must invest in reliable tools designed for social media management. There are tools that you can use to post across multiple platforms in just one go. After all, copy pasting a lot of texts into different sites is a drag. Fortunately, there are social media management tools in the market that can automate and simplify this process.
The best thing about social media management tools is that they can help you schedule posts ahead of time. This will take your worries away when remembering to post daily. Once your posts are up, you may also use these tools to engage with your followers and fans from every platform in an integrated dashboard.
Good social media management tools also cater to teams not just to individuals. In fact, some tools are made with teams in mind and enable users to make custom workflows as well as assign tickets to various team members.
2. Create Your Own Social Media Strategy
Another way to manage your social media business accounts is to create your own social media strategy for better planning. A social media strategy includes procedures, all policies, style guides, and do’s and don’ts of your business when managing social media platforms. If you lack a strategy, it may be difficult for you to establish an easily recognizable and uniform image online.
If you have a social media strategy, managing your social media business accounts will be much simpler. Everything will be in sync and your key messaging and brand image won’t be compromised.
3. Always Analyze The Results
If you want to know how effective or successful your social media strategy is, analyzing the performance of your social media content is definitely crucial. You have to measure how your social media content contributes to your marketing goals and its impact on your target audience. Then, you may use the data to streamline your plan for your social media marketing to obtain more customers, followers, and responses.
When you’re tracking social media performance, focus on the individual content pieces and channels. Some of the elements you must include when analyzing are basic social media metrics such as audience growth, reach, and engagement. You must also consider where you currently stand compared to your competitors, the quality of your social customer care, conversion rates, and the overall sentiment in interactions with your online fans.
Analyzing your own strategy is also essential when deciding whether you need to stop allocating your resources to the accounts that don’t perform well. If some of your accounts don’t work and don’t contribute to the development of your brand, it’s time for you to pull the plug.
4. Use And Create A Social Media Calendar
A social media calendar is a good tool to provide direction for every social media account and will keep you or your team on track with your social media strategy. In other words, your social calendar must tell you when your content goes live. Every published post and draft can be all kept in the calendar together to organize everything better.
A social media calendar also serves as a reference point for all social media managers and keeps every idea in one place. It helps you see missed opportunities and gaps whenever you post schedules. This is especially true when you don’t want to miss an important day that’s globally known like Christmas. Such calendars may also be used to know what days and times of the week are the best when it comes to engagement, so it’d be easier for you to adjust the schedule for better organic reach.
Depending on what you prefer, you may use your social media calendar within the software you use for managing your accounts.
5. Perform A Social Media Audit
If you want to improve how you currently manage your social media business accounts, you must perform a social media audit, which can provide you a picture of your strategy’s effectiveness. A proper social media audit won’t only help you build a strong social media brand, but it’ll also allow you to do the following:
- Enable you to pinpoint where you’re wasting your time and effort.
- Show the impact of your social media accounts on your Google ranking.
- Demonstrate which social media accounts bring the most results.
You can perform a social media audit through these steps:
- List each of your social media business accounts. Include those from various regions and the ones belonging to your sub-brands.
- Take advantage of the social media analytics to review the important performance metrics, which include follower growth, audience behaviors, demographics, interests, average response time, question response rate, community sentiment, traffic sources, top-performing posts, content formats, publishing frequency, and engagement rate.
- Analyze the data provided and determine which areas require improvement. For instance, if there’s a dip in your engagement rate, it may be due to inaccurate targeting, low quality content, and so on. The information you get from a social media audit will help you manage your social media accounts better by enabling you to identify which aspects require improvement.
6. Hire Professionals To Help You
While it might seem like cheating, for some businesses, working with professional social media managers is always the best way to go. If the resources you have are very limited and your team can’t handle social strategies on your own, it’s wise to hire a professional to help you out.
Depending on your budget and needs, a social media agency may take over your social media activities or do certain tasks such as community management, content design, reporting or performance measurement.
Managing different social media business accounts on all social media platforms isn’t a simple task. However, with just a little organization, the right set of tools, and professionals by your side, you’ll be able to make everything work for you.