Small Business Branding with Social Media

Can social media help you grow your small business?

Do you need a "brand"?  What is a "personal brand" and can it help your business grow?

This week I am joined by a special guest who answers "YES!" to each of those questions above!

jill boudreau branding with-social-media

My guest, Jill Boudreau, is having some amazing business success!  She's a model for a small business owner building a brand and using social media to grow her audience, and ultimately grow sales in her business.

Jill is an award-winning premier real estate agent servicing the Wellesley, Massachusetts area. Her commitment to provide each client with thoughtful, personalized service has made her the go-to expert in Wellesley real estate. Not only that, but she has mastered the art of social selling and building a community that comes to her for resourcing, inspiration, and expertise, all topics we want to dig into today!

Topic: Small Business Branding & Growth with Social Media

Listen Now:


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  • Getting started in Real Estate, Jill story
  • Personal Branding defined
  • Consistency of Branding
  • Branding is color, but more than that
  • How social media helps Jill grow her brand
  • Social Media tips and strategies for personal brand growth
  • Jill's "go to" social media platform
  • How she closed a deal simply by sharing about her kids on social media

Quotable from Jill:

[Tweet "People do business with those they know, like, and trust via @jillaboudreau #halftimemike #Podcast"]

jill-boudreau quote

Jill's secret tip for her social sharing...

[Tweet "I don't lead with the deals! via @jillaboudreau #halftimemike #podcast"]

Key Hashtags that Jill uses:



Ninja Tip:

Have preset hashtags in a note on your smartphone!  Then you can simply copy and paste them fast.

Jill's Instagram account displays her branding and the authentic Jill!

Jill's Instagram account displays her branding and the authentic Jill!

Jill Boudreau Online:








3-2-1 Countdown Tips from Jill:

If you were giving a new entrepreneur tips on starting in social media, what are 3 things you would share?

1. Have fun! You gotta like it and enjoy the places where you spend time.

2. Have a consistently branded presence and message across multiple platforms; and go where the people are.

3. Invest in your business, not the immediate ROI.  Know when to fire yourself in certain areas where others are experts.

2 tips for online branding you recommend

1. Consistency of message

2. Be authentic

1 tip for efficiency in social media marketing that you use and recommend

IFTTT  (If This, Then That shortcut recipes)

Example: Since Twitter stopped natively posting instagram images to the feed, you can setup a IFTTT recipe that will do this for you!

Instagram images posted as native Twitter Images recipe >>

Have questions for Mike or Jill?  Post them below!

First time with Mike?

I do a lot of writing, including having articles published with leading blogs including Social Media and with Mari Smith.

As the co-founder and manager of TabSite, and President of Digital Hill Multimedia, I understand the small business and start-up mindset. With over 7 years of consulting experience for small and medium sized businesses, I understand and can speak to those wanting to increase in-store traffic, elevate their online footprint, and those battling the challenges of juggling multiple priorities.

Next Doable Task:

It’s always about taking away learning's and applying them!  What’s your key takeaway that you need to do in the next 24 hours based on listening to this?
Help Spread the Word! Please let your Twitter followers know about this podcast. Simply click here now to post a tweet >>.   If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes,  leave a rating, write a review and subscribe!   Thank you so much for your support!

Why the Halftime theme Mike?

I’m a Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t.

The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
Subscribe via iTunes: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.
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Again, have questions for either Jill or I?   Please post below!



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