Small Business Branding with Social Media
Can social media help you grow your small business?
Do you need a “brand”? What is a “personal brand” and can it help your business grow?
This week I am joined by a special guest who answers “YES!” to each of those questions above!
My guest, Jill Boudreau, is having some amazing business success! She’s a model for a small business owner building a brand and using social media to grow her audience, and ultimately grow sales in her business.
Jill is an award-winning premier real estate agent servicing the Wellesley, Massachusetts area. Her commitment to provide each client with thoughtful, personalized service has made her the go-to expert in Wellesley real estate. Not only that, but she has mastered the art of social selling and building a community that comes to her for resourcing, inspiration, and expertise, all topics we want to dig into today!
Topic: Small Business Branding & Growth with Social Media
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- Getting started in Real Estate, Jill story
- Personal Branding defined
- Consistency of Branding
- Branding is color, but more than that
- How social media helps Jill grow her brand
- Social Media tips and strategies for personal brand growth
- Jill’s “go to” social media platform
- How she closed a deal simply by sharing about her kids on social media
Quotable from Jill:
[Tweet “People do business with those they know, like, and trust via @jillaboudreau #halftimemike #Podcast”]
Jill’s secret tip for her social sharing…
[Tweet “I don’t lead with the deals! via @jillaboudreau #halftimemike #podcast”]
Key Hashtags that Jill uses:
Have preset hashtags in a note on your smartphone! Then you can simply copy and paste them fast.
Jill Boudreau Online:
3-2-1 Countdown Tips from Jill:
If you were giving a new entrepreneur tips on starting in social media, what are 3 things you would share?
1. Have fun! You gotta like it and enjoy the places where you spend time.
2. Have a consistently branded presence and message across multiple platforms; and go where the people are.
3. Invest in your business, not the immediate ROI. Know when to fire yourself in certain areas where others are experts.
2 tips for online branding you recommend
1. Consistency of message
2. Be authentic
1 tip for efficiency in social media marketing that you use and recommend
IFTTT (If This, Then That shortcut recipes)
Example: Since Twitter stopped natively posting instagram images to the feed, you can setup a IFTTT recipe that will do this for you!
Instagram images posted as native Twitter Images recipe >>
Have questions for Mike or Jill? Post them below!
First time with Mike?
As the co-founder and manager of TabSite, and President of Digital Hill Multimedia, I understand the small business and start-up mindset. With over 7 years of consulting experience for small and medium sized businesses, I understand and can speak to those wanting to increase in-store traffic, elevate their online footprint, and those battling the challenges of juggling multiple priorities.
Next Doable Task:
Why the Halftime theme Mike?
I’m a Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t.