Visuals in Social and Online Media: What You Must Do



You know you need to use visuals in your social and online media right?

Visuals in social and online media are critical! They draw skimmers in, they capture attention, and they communicate.

Episode Topic:

In this episode of the Halftime Mike podcast, Peg Fitzpatrick stops in to bring some spark and direction to the use of visuals in social and online media.


It's all about keeping it practical, doable, and leading edge here so you can grow more leads and sales online!  Just about every week we take a "halftime break" to dive into online and social media marketing tips/tactics/ and methods for owners and marketers to give you ACTIONABLE items to implement right away.

Visuals in Social and Online Media: What You Must Do

Listen Now:


Subscribe:  Halftime Mike on iTunes  | Android users via RSS  | Listen on Stitcher.

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Key Items in this Episode:

  1. Defining the term "visual media". What it is in Peg's words and what it encompasses
  2. Why visuals are so valuable.  What the data is saying.
  3. Overcoming the biggest challenges businesses have with visuals
  4. What's happening visually on social media networks now
  5. Examples of businesses using visual media with measureable results

Top Visual Media Tips from Peg:

  • Think you can!
  • Take the leap with tools like Canva
  • Add infographics and visuals to Slideshare
  • Create images to use on G+ and Pinterest by making them 735 x 1102
  • Cross promote your pins!  Share pins off Pinterest. For example, share pin links in e-mail marketing

Peg's Book is now Available!

Peg team with Guy Kawasaki to write, The Art of Social Media: Power Tips for Power Users


The book description excerpt on Amazon:

With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging.
For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

 Peg's Bio:

Peg Fitzpatrick is a social media spark!  She's passionate about social media, rocks a positive attitude, and is a marketing maverick, community manager extraordinaire, Google+ evangelist, and travelista!  Fun, social media-loving icon Peg works with the big guys and big companies in the field of social media and marketing. Among those campaigns she spearheaded were for Motorola, Audi, Google and Virgin.

Peg Fitzpatrick is the editor-in-chief of 12 Most - a dynamic community of influential, globally-renowned writers & business experts publishing amazing contents. She master-heads the popular Twitterchat #MyBookClub – an online discussion of books and authors that aims to provide inspiration. She hosted well-known guests as Jason Falls, Ann Handley, Dave Kerpen and Mari Smith.

Her latest book entitled The Art of Social Media: Power Tips for Power Users she co-authors with Guy Kawasaki. The book was officially launched on December 4, 2014 and is now available on Amazon. You can pick Peg Fitzpatrick’s awesome and viral wit on her blog and website

Resource Links:

The Art of Social Media



Google Plus




peg fitpatrick art of social media

First time with Mike?

I do a lot of writing, including having articles published with leading blogs including Social Media and with Mari Smith.

As the co-founder and manager of TabSite, and President of Digital Hill Multimedia, I understand the small business and start-up mindset. With over 7 years of consulting experience for small and medium sized businesses, I understand and can speak to those wanting to increase in-store traffic, elevate their online footprint, and those battling the challenges of juggling multiple priorities.

Next Doable Task:

It’s always about taking away learning's and applying them!  What’s your key takeaway that you need to do in the next 24 hours based on listening to this?
Help Spread the Word! Please let your Twitter followers know about this podcast. Simply click here now to post a tweet >>.   If you enjoyed this episode of the Social Media Marketing podcast, please “go over to iTunes,  leave a rating, write a review and subscribe!   Thank you so much for your support!

Why the Halftime theme Mike?

I’m a Indiana Hoosier native where basketball is the top sport. Every team heads to the locker room at halftime to evaluate the first half and create a updated plan for the second half. That plan includes adjustments based on reviewing what worked and what didn’t.

The “halftime” is a key review point where the game stops, the team pulls away to huddle in the locker room away from the fans, and they come out prepared and ready to succeed in the second half.
That’s what this podcast is all about, taking the time to pull away for bit to evaluate, learn, and set some strategies for your business to succeed in the second half. Join me by subscribing and let me be your “business halftime” to help you find great success going forward!
Subscribe via iTunes: Halftime Mike on iTunes | Android users via RSS | Listen on Stitcher.
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