Category Archives: Podcast

Add Value. Be Uncommon. Big Picture Thinking for Longterm Success

Add value. Be uncommon. Decent terms, but what do they mean?  How can someone add value, be uncommon, and from these have longterm business success? In this episode of the halftime Mike podcast I dive into my life and business philosophy based around these two terms.  It’s a great opportunity to step back from the day-to-day […]

Social Media for Lead Generation

Social Media works!  Are you using social media lead generation well for your business? It’s more than just posting funny photos or repeatedly pushing your products! In this episode of the halftime Mike podcast I dive into moving from simply social media to social media lead generation for businesses.  There’s a strategic difference! Discover the concept […]

2017 Digital Marketing Planning Checklist

Is your 2017 Digital Marketing Planning underway? 2017 is around the corner and very soon it will be time to plan budgets and strategy for the new year.  Knowing this, I’ve created a handy ebook guide that helps you evaluate your 2016 marketing, discusses keys for 2017, and outlines all the details in a checklist you […]

Conversion Keys in the Social Media Marketing Funnel

Conversion keys help you sell.  When you’ve done all the steps in the funnel, it’s time to ask for the purchase. There are a number of keys to help you in that process of the sales conversion offer and I cover those today in this podcast! In this episode of the halftime Mike podcast I […]

Keys for Email Nurture in your Digital Marketing Funnel

Is your Email Nurture campaign performing? Do you have a refined strategy for email nurture after a lead opt-in on your website? How can you improve your email drip marketing to convert more interested leads to sales? In this episode of the halftime Mike podcast I dive into the details on email nurture tactics as they flow […]

Optimizing your Online Sales Funnel

What is it about optimizing your online sales funnel that seems so nebulous and challenging for marketers today? Not even sure what I mean when I say, “Online sales funnel”? Then you’re in the right spot.  Stay tuned to learn about it from an expert! In this episode of the halftime Mike podcast I interview online […]

Lead Capture Tactics in the Digital Marketing Funnel

Lead capture tactics – one of the most important and biggest gaps on websites today! Most website do not have clearly defined ways to capture leads on their website.  A “contact us” form is not a lead capture tactic! Lead capture must be part of an integrated online strategy. In this episode of the halftime […]

Growing an Online Business – The Alison J Prince Story

Are you growing an online business with measurable success? Is your Facebook Page and Instagram account growing and driving sales? Interested in hearing the story of one mom who is repeating success online? You’re in the right place! In this episode of the halftime Mike podcast I dive into the Alison J Prince story.   […]

Growing Leads with Instagram and SnapChat

Growing Leads with Instagram and SnapChat – Straight from Sue B Zimmerman

  Are you growing leads with Instagram and SnapChat? Do you wish you were and want to know how to track the ROI? Sue gave away loads of creative ideas here! In this episode of the halftime Mike podcast Sue B. Zimmerman drops in to drop some gold on ways to use Instagram and SnapChat […]

business efficiencies with mobile apps

Business Efficiencies with Mobile Apps

Are you keeping up and developing business efficiencies with mobile apps in routines? Do you wish you were more efficient and able to do more things on the go? Mobile apps to the rescue! In this episode of the Halftime Mike podcast I dive into ways business owners and marketers can gain some new efficiencies with specific mobile […]

Engagement Keys in Your Digital Marketing Strategy

Engagement Keys in Your Digital Marketing Strategy

Are you engaging your web visitors and social media community? Do you have an “engagement” action plan”? Engagement in Your Digital Marketing Strategy is all about what you need to do at the TOP of your digital funnel to CONNECT. You NEED to be engaging your web and social community to build rapport.  I talk about how to do […]

Online Marketing Success: Attraction Content in the Digital Marketing Funnel

Online Marketing Success: Attraction Content Tips

Are you attracting enough visitors to your website?   Do you have an “attraction plan”?  Online Marketing Success: Attraction Content Tips in the Digital Marketing Funnel is all about what you need to do at the TOP of your funnel. You NEED to be attracting more of the right top of visitors.  I talk about how to do […]

how to amplify your content

How to Amplify your Content in Today’s Busy Online World

   How can you get heard today? It’s all about how to amplify your content in a super-busy online world! Bottom line: It’s crazy noisy online today.  The rate at which new content is added is exploding!  The average Facebook user has the potential to see 1500 unique posts in their News Feed during a […]

social media marketing world 2016

Social Media Marketing World 2016: Key Takeaways

  I just came back from Social Marketing World 2016, the largest social media conference in the world. It was a tremendous event with great speakers, tons of new information, networking and the sunshine of San Diego!   This is my 4th year attending, and I’ve met tremendous people from all over the world!  Business […]

Google Analytics Basics: Breaking it Down for ROI Tracking

Are you using Google Analytics on your website? Do you know the Google Analytics basics? Are you overwhelmed by all it’s features and options?  Still hopeful that you can actually use it for ROI Tracking of your online marketing efforts? There’s hope!  Google Analytics is a powerful and often overwhelming tool with loads of options. However, […]

SEO Tips: What Matters Today for Business Websites

Staying current on SEO Tips is critical for business success on the web today. The web changes rapidly and SEO changes each year because search engine algorithms change.  A search engine algorithm is the set of rules that a search engine like Google uses to determine what is the “best” search results for a search […]

Facebook Important Updates for Marketers

Facebook keeps on changing! It’s a powerhouse of opportunity for businesses….if you keep up. Facebook recently released a number of important updates for marketers.  As the world’s largest human database accessible to marketers, it’s an important place to invest and stay current, because if you do, you can reap powerful benefits! In this episode I […]

Latest Trends in Social Media: Keys for your Business

Recently I hosted a seminar on the “Latest Trends in Social Media: Keys for your Business.” The aim was to inform small and medium sized businesses as to what is changing in social media and online.  Things change fast and it’s hard to keep up! For many small businesses, business life is already busy and […]

Serving versus Selling: Golden Tips for Sales Growth Today

Serving versus Selling makes great business sense today. Gone are the days of one way marketing and sales strategies that were more “bullhorn” (and bulldog) in approach. Social Media and Online tools have given the customer a voice like never before and with that voice they want more from you.  They want a dialogue and […]

4 Keys Vital for Business Website Success

Is your website setup for success this year? Are you covering the vital keys necessary for growing a strong online business website presence? Have you stopped to review your site lately? If you hesitated on ANY of these questions, this episode is for you!  I’ll cover the 4 keys vital for business website success this […]